Travel agencies and tour operators live immersed in an environment where their adaptation to an increasingly digitised market and their ability to offer personalised and environmentally friendly experiences are essential for their future. To overcome these challenges, it is necessary to adopt technologies such as Artificial Intelligence, Big Data or 'mobile-first' strategies, among others, to help them overcome these challenges. The new edition of Tourism Innovation Summit 2024 (TIS), which will take place from October 23 to 25 in Seville, Spain, will bring together executives from Trip.com, TripAdvisor, TUI, Civitatis, Intrepid Travel, Tuzmo, Reinvención Viajera, Local Secrets, Wheel the World, Julià Tours, Sasane Sisterhood, among others, to analyse the tools and strategies needed to successfully navigate this new scenario, maintaining their competitiveness and relevance in an ever-changing global market.
