The Consumer Technology Association (CTA) announces the official lineup for CES 2026 Media Days, an exclusive media-only event taking place on Sunday, Jan. 4 and Monday, Jan. 5 at Mandalay Bay in Las Vegas prior to the opening of CES 2026. CES is the launchpad for groundbreaking products and transformative partnerships.  

Media Days is open exclusively to registered CES media, industry analysts, and content creators to kick off the world's most powerful tech event. Created to highlight tech solving global challenges, CES Media Days hosts the world's leading tech brands to make product announcements and showcase their newest technologies. It will feature inspiring press conferences, CTA's Tech Trends to Watch presentation, and CES Unveiled Las Vegas.  

Media Days features press conferences where the world's leading tech brands announce products and partnerships before the show floor opens. The dynamic Media Days exhibitor lineup for CES 2026 includes:

• Bosch
• Doosan
• Bobcat
• Geely
• Hisense
• Hyundai
• LG Electronics
• PICO
• Sony Honda
• The LEGO Group

CTA welcomes Geely, PICO, and The LEGO Group as first-time Media Days participants. For the times and locations of each press conference, visit the Media Days schedule. For those unable to attend in person, select content will be available for viewing on the official CES Schedule. 

CES sets the tech agenda for the future. CTA's Tech Trends to Watch will provide insight into the latest tech research and trends expected at CES 2026 and beyond on Jan. 4 at 3 PM PT.  

Get a preview of the show with CES Unveiled Las Vegas on Jan. 4 from 4-7 PM PT. Those with a CES media badge can meet with more than 100 CES exhibitors and preview the groundbreaking innovations set to debut on the show floor.  

Media Days will conclude on Jan. 5, followed by a keynote from AMD's Dr. Lisa Su at 6:30 PM in the Venetian's Palazzo Ballroom. Additional keynotes from Caterpillar, Havas, Lenovo, an All-In interview featuring McKinsey and General Catalyst, and Siemens will take place throughout the week.  

CES media will have access to a complimentary shuttle service from select official CES hotels to Mandalay Bay on both pre-show days. CES media rooms are available exclusively for media to create content and file stories during Media Days and the show.  

Register now to get media credentials and access to all CES Media Days has to offer. The CES show floor will open Jan. 6 at 10 AM PT.