“AI and digital twins will revolutionise industrial environments, streamlining design, planning, engineering, operations, and maintenance,” said Gary Shapiro, CEO and Vice Chair, CTA. “Roland Busch and Siemens are showing how AI, combined with data and deep domain know-how, can reinvent entire industries. We are thrilled to welcome Roland back to the CES keynote stage to explore how AI is transforming the way the world designs, builds, and connects.”

Siemens will also showcase how its AI-powered technologies, domain expertise and complementary ecosystem of partners are enabling AI to scale in the real world. Together with customers and partners, Siemens will showcase cutting-edge technologies that are transforming manufacturing, infrastructure and transportation.

“It is always a defining moment when a new general-purpose technology becomes available: There was a world before electricity; today, electricity is ubiquitous. There was a world before AI, right now we are transitioning to a world that makes full use of it – including in factories, buildings, grids, and transportation,” said Busch. “Siemens is the global leader in industrial AI – AI for the real world – bringing intelligence to every machine, every device and every piece of infrastructure. We have the data, the domain know-how, and the trust of our customers and partners with whom we are scaling industrial AI. At CES, we will show how we are turning this once-in-a-century opportunity into tangible benefits for industries and society.” 

With a doctorate in physics and more than 30 years at Siemens, Roland Busch has proven himself a champion of digitalisation and smart infrastructure worldwide. Under his leadership, Siemens was named in TIME’s 2025 World’s Best Companies. From industrial automation and future-proofed energy systems to adaptive infrastructure, Siemens is charting an industrial AI trajectory that enables industries to become more competitive, resilient and sustainable.

“Siemens embodies the spirit of CES – where human creativity meets tech transformation,” said Kinsey Fabrizio, President, CTA. “As we explore how AI is redefining the relationships between humans, machines, and ideas, Siemens’ leadership will help set the tone for the future.”

Roland Busch speaks following the CTA State of the Industry Address at 8:30 a.m. PST on Tuesday, January 6, 2026, in the Palazzo Ballroom at the Venetian. Dr Lisa Su of AMD, Joe Creed of Caterpillar, Yannick Bolloré of Havas and Vivendi, and Yuanqing Yang of Lenovo will also keynote at CES 2026. The keynote stage will also feature an All-In interview with McKinsey and General Catalyst.. The keynote stage will also feature an All-In interview with McKinsey and General Catalyst.

Visit the Siemens booth 8725 at the Las Vegas Convention Centre North Hall. Visitors to CES will be able to experience firsthand some of the technologies and customer use cases defining the next wave of innovation at Siemens’ mobile experience centre. Siemens will also livestream a series of interviews from a broadcast booth, featuring Roland Busch as well as Siemens Managing Board Member, Chief Technology Officer and Chief Strategy Officer Peter Koerte, industry experts and customers who will share their clear, forward-looking perspectives. Both of these additional experiences will be hosted in the LVCC North Hall booth 8011. Register for CES 2026 to experience the future of AI, industry, and innovation.