Brand
If everyone is a thought leader, does that actually mean anyone is? And honestly, this…
Monzo pulled out of the US last month. For a brand that redefined what banking…
Most fast-growing companies don’t have a marketing problem. They have a scaling problem disguised as…
The pitch deck is step five. Most founders treat it like step one. A founder…
Public relations often enters the conversation at a later stage in a company’s growth, after…
For the past two decades, the online buying journey has historically followed a familiar pattern.…
The most powerful stories in business are rarely about products alone. They are about people,…
I keep hearing the same question from founders: “If we add AI into sales and…
Recently, I have been spending time with B2B tech startups and early-stage companies looking to…
If you run a small business, you’ll know that online visibility is everything. But staying…
At the start of every year, the startup and entrepreneurial space fills with bold predictions…
Ihor Rudnyk is a Ukrainian entrepreneur, marketer, and SEO expert with 15+ years of experience.…
In today’s content-driven world, businesses and content creators are always looking for efficient ways to…
For startups, timing and relevance are everything when it comes to press coverage. Knowing what…
Just like that interesting jumper you’ll get from a loved one that is impossible to…
The range of B2B content shifted significantly over the past few years. Cheaper content mass-produced…
As business owners everywhere plan for 2026 and resolve to ‘do more’ in the year…
B2B tech CMOs plan to pivot their marketing and comms strategies to combat the dwindling…
Let’s be clear: you’re not invisible. You’re showing up on social media, you’re emailing your list, your clients and customers love what you do. You’re being seen.
Trying to define what it means to be a challenger brand is a bit of a paradox. Once upon a time, it was simple – challengers were the scrappy underdogs shaking up slow-moving industries. But today, the idea of being a challenger is more nuanced. It’s not just about taking on the big players; it’s about thinking differently, acting boldly, and staying true to the values that made you stand out in the first place – even as you grow.
