Yuliia Krupenko
Yuliia Krupenko is a growth and commercial strategy leader with 14+ years scaling digital technology companies across Europe, the UK and LATAM - including 9 years at BlaBlaCar as it grew to 100M+ users across 20+ markets. She's since led growth at UK insurtech and fintech companies, building new revenue channels and market-entry strategies. She writes about what actually moves digital products in trust-first and multi-market environments - market entry, positioning, product validation, and where AI genuinely helps.