Yuliia Krupenko

Global marketing and communications specialist with 14+ years of experience across international markets. Experienced in global marketing and communications, brand strategy, and full-funnel growth for tech, fintech, travel, insurtech, and e-commerce. I’m especially interested in how AI is changing marketing, supporting global careers, and helping brands connect across cultures.

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Nobody cares about your product yet: how to earn attention before launch

Many founders overestimate launch day. They spend months on building, testing, polishing – and expect that when they finally hit publish, people will notice it straight away. But they usually don’t – not because the product is bad, it’s because no one has a reason to care yet.

AI won’t take your marketing job – but it will change how you do it

AI won’t take your job. It will change your job. Here’s how to handle that.