Yuliia Krupenko

Yuliia Krupenko is a growth and commercial strategy leader with 14+ years scaling digital technology companies across Europe, the UK and LATAM - including 9 years at BlaBlaCar as it grew to 100M+ users across 20+ markets. She's since led growth at UK insurtech and fintech companies, building new revenue channels and market-entry strategies. She writes about what actually moves digital products in trust-first and multi-market environments - market entry, positioning, product validation, and where AI genuinely helps.

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The GTM mistake early-stage tech startups can't afford to make
The GTM mistake early-stage tech startups can’t afford to make

Speaking recently at a digital transformation conference where senior leaders from across the technology industry…

Nobody cares about your product yet: how to earn attention before launch

Many founders overestimate launch day. They spend months on building, testing, polishing – and expect that when they finally hit publish, people will notice it straight away. But they usually don’t – not because the product is bad, it’s because no one has a reason to care yet.

AI won’t take your marketing job – but it will change how you do it

AI won’t take your job. It will change your job. Here’s how to handle that.