Articles by Jacqueline Bourke | Startups Magazine

Jacqueline Bourke

As Senior Director of Creative for EMEA at Getty Images & iStock, Jacqueline heads up a team of researchers, art directors and curators, responsible for producing visual insights and imagery and video creation used in award-winning advertising, design and editorial to elevate customers' creativity and support their creative decisions in the region. Jaqueline plays a critical role in ensuring that Getty Images is continually providing fresh, regionally relevant creative content and insights, which in turn engages and inspires creatives and marketers. The Creative Insights team review worldwide communications and analyze social, cultural and technological data. Combined with Getty Images’ invaluable access to customer buying patterns, the team’s work helps identify and shape visual trends that better connect customers to brands under Getty Images’ VisualGPS offering. Jacqueline has a unique insight into how images work in innovative communications, and the key factors in choosing powerful imagery for compelling campaigns. Her expertise covers a wide range of fields such as advertising, cinema, social networks and press. A former Director of Art and Photography, Jacqueline is a media communications graduate with 20 years’ experience working in academia, advertising and media.

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How SMBs can help consumers unplug without losing engagement

In today’s digital landscape, British consumers are increasingly stepping back from constant connectivity, driven by content oversaturation, “attention fatigue” and a desire for more mindful experiences. World Mental Health Day offers a timely opportunity for individuals and brands to reflect the ways technology shapes our emotional health – and how more intentional visual storytelling can help spark meaningful conversations around it.

How SMBs and content creators can create the ‘perfect’ YouTube video

YouTube has revolutionised video streaming for two decades. Not only has it adapted to the rise of TikTok and Instagram via YouTube Shorts, but recent studies show that Gen Z users are still more likely to use YouTube than TikTok.

AI-Generated images in marketing: should SMBs use them?

While the powerful capabilities of AI technology are undeniable, businesses are still figuring out the best ways to use it – especially when it comes to text-to-image generative AI in advertising.