For startups, creating your branding can feel like choosing your personality. Deciding whether you want to come across as fun and frivolous, safe and serious, or peaceful and personable can be the difference between boom or bust for your company. Throw in the fact that trends come in and out of season, and suddenly the prospect of nailing your visual branding can feel like a daunting task.
As a startup, branding can end up as an afterthought. It’s understandable when you’re spinning a hundred plates at once, many of which require immediate attention (finances, workforce, strategy).
