Drew Schweppe

Drew Schweppe is the CEO of strategic search and AI-driven marketing firm, SearchTides. The company helps brands improve how they’re discovered and understood in both traditional search engines and AI-powered discovery tools (e.g. generative search, LLMs, assistants etc). Rather than focusing purely on keyword rankings, SearchTides helps growth-stage companies optimise for AI systems. This ensures they become the default answer when AI tools provide recommendations for prompts. Their works sits at the intersection of SEO, data strategy, and AI influence.