Advertising is getting more and more invisible with 86% of internet users ignoring display ads because of “banner blindness”. People see between 1,700 and 2,000 online banners every month, but most of them go unnoticed. On top of that, 63% of millennials actively use ad blockers. No wonder so many ads can not break through: 54% of users never click on banners at all.
We’ve all seen that: great product, strong team, yet no people who are buying. In the UK, the average e-commerce conversion rate floats around 2.5% to 3% (as of late 2023 to early 2025). That means just two or three out of every 100 visitors actually make a purchase.
Over the last decade, how brands have approached working with influencers has dramatically evolved from tentative experimentation to becoming an integral part of their marketing budget and strategy.
