Brand
For startups, timing and relevance are everything when it comes to press coverage. Knowing what…
Just like that interesting jumper you’ll get from a loved one that is impossible to…
The range of B2B content shifted significantly over the past few years. Cheaper content mass-produced…
As business owners everywhere plan for 2026 and resolve to ‘do more’ in the year…
B2B tech CMOs plan to pivot their marketing and comms strategies to combat the dwindling…
Let’s be clear: you’re not invisible. You’re showing up on social media, you’re emailing your list, your clients and customers love what you do. You’re being seen.
Trying to define what it means to be a challenger brand is a bit of a paradox. Once upon a time, it was simple – challengers were the scrappy underdogs shaking up slow-moving industries. But today, the idea of being a challenger is more nuanced. It’s not just about taking on the big players; it’s about thinking differently, acting boldly, and staying true to the values that made you stand out in the first place – even as you grow.
A new analysis of 334 UK startups that secured seed or pre-seed funding in 2025 has revealed a striking lack of PR readiness, with just 13% of funded startups having a dedicated press or news section on their website.
Amidst the pressure to make sales, offer a good deal and cut through the noise around the Black Friday and Cyber Monday (BFCM) sales, brands competing for shopper attention online sometimes forget that meaningful connections can be built with the right user experience (UX) design and a good story.
If you’re an entrepreneur or startup founder, your website is often one of the first places your business either builds trust, or loses it!
In B2B marketing, email is still one of the most powerful channels we have, yet it’s also one of the easiest to get wrong. And when it goes wrong, it can actively damage your brand, unsettle prospects, and push valuable leads further away.
If you’re looking to connect with people who matter most to your business, LinkedIn is the place to be. With over 1.2 billion members globally and 1.8 million feed updates viewed every minute, it’s not solely a social platform. It’s where business happens. For marketers, paid LinkedIn ads offer something other platforms can’t. Access to high-value, professional audiences with targeting based on the likes of job title, industry, seniority, and even company size.
Marketing success has traditionally favoured big budgets and large teams. With the right strategy, small and midsize businesses can now build powerful, data-driven marketing engines that grow with them, using AI effectively to operate at scale. Valuable marketing starts with thinking, not tools. In this piece, Stephen Rumbelow, fractional CMO at The Marketing Centre, explores what this looks like in reality.
Many founders overestimate launch day. They spend months on building, testing, polishing – and expect that when they finally hit publish, people will notice it straight away. But they usually don’t – not because the product is bad, it’s because no one has a reason to care yet.
My professional journey started within the depths of corporate marketing with established brands. In those early years, I managed campaigns backed by generous budgets and renowned brand reputations. While it was thrilling at first, it eventually became a little predictable. Then I started working with startups – and everything shifted.
In today’s digital landscape, British consumers are increasingly stepping back from constant connectivity, driven by content oversaturation, “attention fatigue” and a desire for more mindful experiences. World Mental Health Day offers a timely opportunity for individuals and brands to reflect the ways technology shapes our emotional health – and how more intentional visual storytelling can help spark meaningful conversations around it.
Are “Trumpisms” a masterclass in branding or a perfect demonstration of how not to communicate in business? What can startups take away from the US President’s playbook?
Press releases are basically bread and butter for PR, one of the most important aspects used to communicate with the media and public, in order to build lasting relationships, solidify brand identity and shape the reputation of a brand. I’m Stepan Burov, a PR professional with 10 years of expertise, co-founder of 8bitPR agency, and I will share the most exciting new insights and strategies of making effective press releases.
When our CMOs work within startups, one of the most common things we hear is: “We need to set a marketing budget, but don’t know where to start.” Too often, the budget becomes a rear-view mirror exercise (what was spent last year) or a guessing game (what feels affordable). Done properly, though, your marketing budget isn’t just an overhead, it’s a powerful, strategic driver for growth.
Most founders I meet believe PR is only possible when you have “real news”: a funding round, a product launch, a partnership, an acquisition. The problem? These moments don’t happen every month. In fact, for most startups, they’re rare.
