Brand
For the past two decades, the online buying journey has historically followed a familiar pattern.…
The most powerful stories in business are rarely about products alone. They are about people,…
I keep hearing the same question from founders: “If we add AI into sales and…
Recently, I have been spending time with B2B tech startups and early-stage companies looking to…
If you run a small business, you’ll know that online visibility is everything. But staying…
At the start of every year, the startup and entrepreneurial space fills with bold predictions…
Ihor Rudnyk is a Ukrainian entrepreneur, marketer, and SEO expert with 15+ years of experience.…
In today’s content-driven world, businesses and content creators are always looking for efficient ways to…
For startups, timing and relevance are everything when it comes to press coverage. Knowing what…
Just like that interesting jumper you’ll get from a loved one that is impossible to…
The range of B2B content shifted significantly over the past few years. Cheaper content mass-produced…
As business owners everywhere plan for 2026 and resolve to ‘do more’ in the year…
B2B tech CMOs plan to pivot their marketing and comms strategies to combat the dwindling…
Let’s be clear: you’re not invisible. You’re showing up on social media, you’re emailing your list, your clients and customers love what you do. You’re being seen.
Trying to define what it means to be a challenger brand is a bit of a paradox. Once upon a time, it was simple – challengers were the scrappy underdogs shaking up slow-moving industries. But today, the idea of being a challenger is more nuanced. It’s not just about taking on the big players; it’s about thinking differently, acting boldly, and staying true to the values that made you stand out in the first place – even as you grow.
A new analysis of 334 UK startups that secured seed or pre-seed funding in 2025 has revealed a striking lack of PR readiness, with just 13% of funded startups having a dedicated press or news section on their website.
Amidst the pressure to make sales, offer a good deal and cut through the noise around the Black Friday and Cyber Monday (BFCM) sales, brands competing for shopper attention online sometimes forget that meaningful connections can be built with the right user experience (UX) design and a good story.
If you’re an entrepreneur or startup founder, your website is often one of the first places your business either builds trust, or loses it!
In B2B marketing, email is still one of the most powerful channels we have, yet it’s also one of the easiest to get wrong. And when it goes wrong, it can actively damage your brand, unsettle prospects, and push valuable leads further away.
If you’re looking to connect with people who matter most to your business, LinkedIn is the place to be. With over 1.2 billion members globally and 1.8 million feed updates viewed every minute, it’s not solely a social platform. It’s where business happens. For marketers, paid LinkedIn ads offer something other platforms can’t. Access to high-value, professional audiences with targeting based on the likes of job title, industry, seniority, and even company size.
