Rebecca Oatley

Rebecca is a seasoned CEO and communications consultant with 35+ years in PR and marketing. Founder of Cherish PR, she co-founded The Wilful Group to drive climate-focused innovation. She leads People and Culture, advancing regenerative practices, diversity, and sustainability, shaping resilient teams and impactful communications for positive change.

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Trump talk: PR genius or disaster zone

Are “Trumpisms” a masterclass in branding or a perfect demonstration of how not to communicate in business? What can startups take away from the US President’s playbook?