Fern Hugill

Fern is a Social and PR Senior Account Director at The Flywheelers. Over her decade long career, she has taken the lead in developing and implementing many successful UK and Pan-European integrated PR and social strategies and projects across a wide range of industries including FinTech, Enterprise Tech, GreenTech/sustainability, HealthTech/Digital Health, and telecoms.

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How to maximise LinkedIn paid campaigns across the marketing funnel

If you’re looking to connect with people who matter most to your business, LinkedIn is the place to be. With over 1.2 billion members globally and 1.8 million feed updates viewed every minute, it’s not solely a social platform. It’s where business happens. For marketers, paid LinkedIn ads offer something other platforms can’t. Access to high-value, professional audiences with targeting based on the likes of job title, industry, seniority, and even company size.