Before you say ‘we’re not ready for PR’ – read this!
Bill Gates, the founder of Microsoft, once said: “If I were down to my last two dollars, I’d spend one on PR.” That sentence reveals a truth many early-stage entrepreneurs need to realise. Communication doesn’t start when you become successful. It is a strategic instrument that helps you reach the pathway forward – not a reward for later.
The European startup ecosystem is rich and diverse but faces a paradox similar to other high-value markets like the United States and Canada. Whenever Europe has a well-established economy with successful educational institutions that generate a lucrative talent pool, early-stage entrepreneurial activity (TEA) tends to lag.

