Vitaly Tur

Vitaly Tur -  PhD in Linguistics, is Co-Founder and Chief Content Officer at Smartcontent, an international PR and marketing agency based in Poland. Author of university lecture courses on the Language of Advertising and Communication Technologies, frequent speaker at linguistic and communication conferences worldwide, and author of numerous scientific publications and articles featured in respected business media outlets.

4 Articles Published | Follow:
Designing a B2B content strategy for 2026
Designing a B2B content strategy for 2026

The range of B2B content shifted significantly over the past few years. Cheaper content mass-produced…

Think your startup is too early for product PR? The right tools change everything
Think your startup is too early for product PR? The right tools change everything

Before you say ‘we’re not ready for PR’ – read this!

Bill Gates, the founder of Microsoft, once said: “If I were down to my last two dollars, I’d spend one on PR.” That sentence reveals a truth many early-stage entrepreneurs need to realise. Communication doesn’t start when you become successful. It is a strategic instrument that helps you reach the pathway forward – not a reward for later.

Beyond creation: how can you refine your content distribution strategy with AI?
Beyond creation: how can you refine your content distribution strategy with AI?

AI-powered content creation is changing the world. Companies benefit from rapid development of content based on AI so much that the industry is expected to reach $3.53 billion this year.

Exploring startups across Europe: insights from a seasoned founder
Exploring startups across Europe: insights from a seasoned founder

The European startup ecosystem is rich and diverse but faces a paradox similar to other high-value markets like the United States and Canada. Whenever Europe has a well-established economy with successful educational institutions that generate a lucrative talent pool, early-stage entrepreneurial activity (TEA) tends to lag.