For startups, timing and relevance are everything when it comes to press coverage. Knowing what…
Every Q4, Christmas gift guides fill magazines, newspapers, and online publications. And every year, thousands of startups are caught off guard, trying too late to get their products featured.
After over two decades in the industry, we know that eCommerce brands have the power to manage their own PR strategies successfully, without the need for an agency.
In today’s challenging economic climate, startup eCommerce brands are finding it increasingly difficult to attract and retain customers. The landscape has shifted, and traditional PR and marketing strategies are no longer sufficient.
In 2024, establishing yourself as an expert within your field is crucial to staying relevant. eCommerce brands and service businesses that are sharing the expertise behind their products connect more deeply with their audiences, resulting in greater investment in their brand.
AI has emerged as a prominent focal point in the minds of startup businesses in 2023. The remarkable advancements in AI are impossible to overlook, capturing global attention and dominating headlines worldwide. Around 15% of all businesses have adopted at least one AI technology, which translates to 432,000 companies.
While summer 2023 hasn’t officially begun, the prospect of Christmas appears distant. However, for product-based startups, the most significant time of the year for a successful festive season is just around the corner. For many startup brands, the final 6 weeks of the year account for approximately 50% of annual sales but the work to get there starts a lot earlier.
