In B2B marketing, email is still one of the most powerful channels we have, yet it’s also one of the easiest to get wrong. And when it goes wrong, it can actively damage your brand, unsettle prospects, and push valuable leads further away.
arcoris bio, a Swiss life science research tools and in vitro diagnostics company, has secured CHF 6.3 million in an oversubscribed seed financing round to advance the development and commercialisation of its breakthrough MUSE biomarker detection platform. The round was co-led by Ventura Ace and ZEISS Ventures, with participation from Zürcher Kantonalbank (ZKB) and both existing and new private investors.
SMEs often face the challenge of generating quality leads to fuel their growth. Unlike large corporations with vast marketing budgets, SMEs must be savvy and strategic to attract potential customers. Here are some practical and effective strategies SMEs can implement to boost their lead generation.
Tech has received a lot of bad press recently regarding mass layoffs and threats of AI replacing jobs. According to Statista, the drop in skills shortages among organisations in 2020 was mostly due to the coronavirus (COVID-19) pandemic that impacted companies’ ability to hire.
Establishing a presence as a startup where competition is rife, and money and resources are limited is a huge challenge.
Data trends in the realm of B2B marketing are constantly evolving, making it essential for companies to stay ahead of the curve to maintain a competitive edge.
