Press releases are basically bread and butter for PR, one of the most important aspects used to communicate with the media and public, in order to build lasting relationships, solidify brand identity and shape the reputation of a brand. I’m Stepan Burov, a PR professional with 10 years of expertise, co-founder of 8bitPR agency, and I will share the most exciting new insights and strategies of making effective press releases.

In the world of startups, grabbing media attention is both essential and frustrating. Founders often tell me, “We need PR, but we don’t have any news!” The truth is, that early-stage startups rarely have major announcements like funding rounds or acquisitions. So how do you make headlines when there’s nothing obviously “newsworthy” happening?

Well done on raising investments, but what’s next? Making investment news go viral can be a powerful way to enhance a company’s visibility and attract further interest from customers and investors alike. TechCrunch found that startups with robust media engagement achieve approximately 30% more market traction than their competitors. Stepan Burov, Co-Founder of 8bitPR Agency, will explore strategies to enhance your business profile by leveraging investment announcements.