Founders get early traction through pure hustle, personal networks, charisma, and tenacity, but at some point, relying on the hustle inhibits growth.

Your startup’s story isn’t just a pitch, it’s the playbook for how you attract customers, talent, and investors. Here’s how to tell a story that sells your vision as much as your product.

Seth Godin, a writer, speaker, marketing expert, and influencer, describes audiences as tribes, which are groups of people with shared beliefs. As a startup or founder, it’s important to determine who your product or service is for and how to connect with them. This is what Seth Godin refers to as finding your tribe.