Data analytics and AI: the powerful combination to manage talent and improve team wellbeing
After the economic dynamism recorded at the end of the pandemic, we are currently in a period characterised by question marks. Geopolitical conflicts, rising energy and labour costs, increased tax pressure and staff shortages, among other factors, have had an impact on the business ecosystem. According to CEOE data, in order to face these challenges, 81% of organisations are betting on digitalization, with the purpose of reducing costs and increasing competitiveness. A fact that also has an impact, to a large extent, in the field of human resources, responsible for retaining and attracting talent, a driving force for all companies.
Digital Enterprise Show (DES) 2024, the largest European event dedicated to exponential technologies, will offer an overview of the opportunities in talent management provided by technologies, and the impact of AI in this field. From 11th to 13th June, the international event will host the HR Summit in Malaga, Spain, with the support of Remote, where HR leaders will analyse the trends, challenges and benefits that digital solutions are bringing to teams.
Precisely, one of the challenges of the sector is the shortage of labor in a world defined as BANI (Fragile, Anxious, Non-Linear and Incomprehensible). Begoña Parada, HR Director at environmental services firm PreZero Spain; Christof Schminke, SVP Global Marketing at Job&Talent; Lola Álvarez, specialist in the development of sustainable, high-performance workforces; and Marta Moseguí, Chief People Officer at luxury cosmetics brand Natura Bissé International, will discuss this issue at the summit.
DES will also present the possibilities offered by data analytics in the area of human capital. In this area, data plays a fundamental role both in the recruitment of personnel and in the optimization of talent management or in the assessment of job satisfaction. Luis Fernando, Global HR Strategy & People Analytics Manager at Santander; Santi Cantero, Senior Data&AI Sales at IBM; Regina Caldas, Director of Total Rewards at Remote, and Gustavo Sandoval, Head Of IA & Smart X at Knowmad Mood, will explore how the correct interpretation and analysis of information contributes to improving productivity and reinforcing corporate culture in companies.
In this sense, AI is the solution that is helping to process this data to draw useful conclusions. DES will be the ideal opportunity to learn how this disruptive tool is reshaping professional recruitment processes. Experts of the stature of Irene Barrena, Director of Human Resources at IBM; David Payeras, Chief People Officer at Mango; Mireia Ranera, HR Digital Transformation & IA Director at Incipy; Áurea Benito, Corporate People Director at Isdin, and Ana Escurin, founder of the consulting firm, Utopians Nation, will bring to the table success stories and innovative strategies that are leveraging the influence of AI in order to drive organisational success, employee wellbeing and talent attraction.
Precisely, the focus on people is an element that defines the identities of today's businesses. From this perspective, Blanca Gómez, Director of Employability and Organisational Relations at Advantere School of Management, will explore corporate digital transformation, highlighting the humanistic and responsible stance. For her part, Meritxell Ferrate, Chief People and Culture Officer at the pharmaceutical Towa; Esther Sanchez, HR Director Iberia in the company that offers heating and cooling solutions, BDR Thermea; Bea Makowka, People and Culture Director Iberia at Inizio Engage, and Elena Gómez del Pozuelo, CEO of the social impact project, The Friendly Companies, will present the initiatives that organisations are implementing to create environments that foster collaboration, innovation and comfort of workers, where hybrid work has played a key role.
“Ethical manufacturing” and human-responsible
Another of the industries that is betting on humanism in its current development is manufacturing. Based on concepts such as “ethical manufacturing”, the sector is trying to respond to the moral needs that are being demanded at a conjunctural level by attending to all the actors in the value chain in a fair manner. Ramón García, General Manager of the Spanish Logistics Center; and Roselyne Chane, President of the association that promotes the growth of the foodtech segment, Food Agri Tech Europe, will bring to the table at the DES Manufacturing & Industry 5.0 forum examples of transformative practices, from sustainable sourcing to labor rights.
In parallel to this, what is also driving the manufacturing sector are exponential solutions, such as robotics, IoT or blockchain, which in turn promote efficiency, sustainability and competitiveness in factories. Pol Salvadó, Facility Plant Director at Almirall, and Blanca Chocarro, Senior Strategic Program Manager at EIT Manufacturing, among other specialists, will be discussing this aspect in depth.
Along similar lines, Joan Ral, CIO at Celsa Group; and Elena Madera, Head of Automotive&Manufacturing at T-Systems Iberia, will share the methods in data management and analysis that are maximising the scope of the information generated in production plants. Jesús Medina, CIO at the Port Authority of the Bay of Algeciras, will offer his vision of how technology is bringing about enormous progress in the logistics landscape.
