As a digital layer continues to be applied across everything we do, the world we are living in will seem to get smaller. Boundaries and borders and even language hurdles will be broken down via this new digital world and time zones and currencies will become less important.

Customer data decays at an alarming rate (approximately 37.5% every year), with thousands of people moving home or passing away daily.

Starting a business is not always easy. But scaling a business, any business, often brings many more challenges than actually starting one. A typical small business is quite simple, bat as that business grows it becomes more complex and has more moving parts which become ever more complicated to coordinate.

Technology never stands still. Anyone running a company has to accept this fundamental truth if they want to stay on top of cyber threats and run their business as securely as possible. New products emerge, workflows develop, and habits evolve along with them.

Over the last 10 years we've gone from being a £500 startup with myself and my wife trading from our spare bedroom at home, to a business worth hundreds of millions, employing nearly a hundred people globally and having one of the best selling chocolate bars in the UK. 

It used to be that the classier, bulkier and more luxurious the packaging, the more appealing the brand. Thankfully, consumer mindset is changing and adapting to help protect the planet and reduce extreme amounts of waste.

We’ve all heard about the ‘Great Resignation’: a mass exodus of employees worldwide, caused by a rapidly changing working landscape and general pandemic fatigue. In the UK, almost a quarter of workers say that they are actively planning on quitting their jobs in the next few months, while job vacancies are at the highest level since records began.

It is no secret that the global pandemic has shifted consumer spending habits, with more and more people opting to shop online. What is different about this shift however, is where people are buying from. With the number of social media platforms available today, it should come as no surprise that there has been an increase in purchasing directly from these sites. According to research, social commerce sales will continue to rise by 35.8% by the end of 2021. Despite this, many businesses have failed to recognise how impactful price optimisation can be on social commerce, and if used correctly, how it can help retailers capitalise on the increasing popularity of social commerce. 

As we marked National Work Life Week last month, it became clear that work-life balance is a value not everyone shares equally. According to a new poll carried out by the charity Working Families, 41% of working mothers say being a parent is holding them back from promotion at work – and 50% of people with caring responsibilities (such as looking after an ill or elderly relative) feel the same way. 

Consumer technology products, such as laptops, are increasingly difficult to differentiate. Operating systems aside, most laptops are of similar size and shape and offer broadly the same functionality. Clamshell laptops typically combine a display, a keyboard, and a trackpad – with few aspects that really distinguish models from competitors. 

Employee engagement is often seen as an activity on top of the day-job, rather than a critical measure of it, and it’s worth remembering that employees join organisations engaged – disengagement is the result of poor experiences at work.

There’s something about plastic that makes us forget it’s real money, and spend without giving a hoot for the consequences — hence the age-old caution against putting it all on the credit card.

The climate crisis and food crisis go hand in hand. The United Nations Food and Agriculture Organisation (FAO) estimates that we will have to increase food production by 70% by 2050 if we want to feed the expected 10 billion mouths.

The life of an entrepreneur, especially in the initial stages of founding and growing a new company, is often marked by long, gruelling hours spent working alone. Though being your own boss is one of the main attractions to starting your own business, it is an inherently risky endeavour that can leave you making critical decisions alone, and ultimately shouldering a lot of responsibility.

This week, Startups Magazine spoke to Chris Sims, Managing Director, SoHo (Single/Small Office, Home Office) and Marketing at BT.

With so many businesses making a positive social impact on the world around us, Startups Magazine rounds up its top 10 Tech4Good startups of 2021.

Today, businesses are under pressure to navigate the fast-changing skills and digital landscape.

Global VC funding broke new ground in the first half of 2021, with a staggering $288bn invested worldwide.

With COP26 reinforcing the detrimental effects of climate change, mass engagement in sustainability is stronger than ever. To preserve an inhabitable climate, net zero must be achieved by 2050, businesses altering their operations accordingly is a contributor to this.

Starting a career as a freelancer can be rewarding. You’ll have a job with the flexibility to support a positive work-life balance. You may find it is a lucrative option, too. One report found 70% of freelancers earn more than their traditionally employed counterparts.

Over the last few years we have seen a big evolution of online communication and sales. The times when companies were sending cold emails to random receivers are long gone.

BixBio was founded in 2019 by James Ross and Tyronne McCrindle. The pair are from Cape Town, South Africa, and seek to address the massive underrepresentation of African data in global genetic datasets.

The new post-Brexit UK-EU trade relationship is having a big impact on companies across all sectors and localities, with new procedures, customs controls and added layers of bureaucracy rendering many business models unsustainable.

As world leaders converge on Glasgow for the 26th UN Climate Change Conference (Cop26), the need for climate action has never been stronger.

The festive season is just around the corner, and many retailers are gearing up for the most important date in their calendar - Black Friday.

With Black Friday among us, phishing attacks are set to skyrocket, so here we consider why – and how – ecommerce startups should be prepared.

As of this past Autumn, all employees in the UK now have a right to request flexible working options from day one. As a business of any size, it’s now a necessity to consider your approach to flexible working.

It’s hard to believe that email - or electronic mail - wasn’t introduced until the early 1990s when the World Wide Web was first launched for widespread use. Since then it has become a vital communications tool for businesses and people across the globe

The reason I decided to write my book ‘Doing the Opposite’ was because I realised something quite extraordinary through my life experiences. I questioned why my latest business, Cloudfm Group had been so successful and grown from £1m to £70m in just four years.

In a startup, the CTO is involved in making important technical decisions and has a key role in the success of a project. CTO chooses the technologies needed to create a product and controls the entire development process.

Today’s business problems need the untapped potential of women-led enterprises which represent as much as £250bn of additional value for the UK economy.

The focus for many businesses throughout the pandemic has been on cashflow and liquidity - for some it has simply been a case of short-term survival. In some cases the the information distributed by directors will have a real bearing on their own remuneration or even employment. 

Once considered as a term for the next-gen of cars, the use of 'hybrid' is now more popularly used to describe the new way of working.

Whether your cyber security startup is new to social media marketing or it already has a presence on LinkedIn, Twitter, Instagram, and other such platforms, this guide is relevant for you. Read until the end to find out our 10 checklist points to tick off for a solid social media marketing execution for your cyber security business.

Commercial heat pumps take natural thermal energy from the air, ground, or water and turn it into heat that can be used for hot water and heating systems.

Being a startup owner has its challenges. From updating the books to implementing the perfect marketing strategy, it can feel like time is running against you. Nevertheless, there are several ways in which you can manage your time more effectively.

Starting and scaling a business requires founders to undertake many different roles; many of which they will do themselves initially but other tasks they will inevitably require some assistance with. But whatever the business, any founder looking to scale must ensure that they tell a good story, and they tell it well.  But what does this actually mean?

Outsourcing is the practice of letting an outside firm handle your company’s processes. It’s a phenomenon used by small and large companies alike.

The complexion of the SMB landscape is regularly subject to change. Disruptive market entrants, new technologies, and fluctuations in the economy, represent just a handful of the influences that can force SMBs to revise their business models.

In today’s world, we are leasing assets a lot more regularly. According to Dataforce, Europeans are leasing and renting cars more than ever before, including both short-term and operational leasing. Over the last five years, the leasing market skyrocketed from 2.6 million to four million due to the culture of ownership evolving.

With the launch of Build on AWS, AWS simplified the first steps of launching scalable, reliable, secure, and optimised infrastructure tailored to startups’ industry or use case. This enables startups to focus on building their core product knowing they’re using AWS best practices for their underlying cloud infrastructure. We spoke to Katie Drucker, Director and Global Leader, Business Development, on how AWS is continuing to help guide startups in their journeys to choose and implement the right infrastructure for their business needs.

With the ever-increasing focus on tech in our lives and the sheer volume of new, ground-breaking tech launches that one hears or reads about, you could miss one vital element of their story. The IP behind them. And, for any tech that has significant IP value, the IP creator/founder needs to be acutely aware of the lead times available in the patent process. If deadlines are missed, rights can vanish in an instant. Jim Gastle, IP enthusiast and Canadian patent agent, explains this in more detail.

Black Friday is fast approaching, this year falling on 26th November, meaning most businesses are busy preparing for one of the most hectic weekends of the year in retail.

Over the last few decades, the world has made huge strides forward in promoting gender equality in the workforce. In fact, last year saw the employment gap between men and women fall to 6.3%, the lowest point since records began in 1971.

Needless to say about the importance of social media in our everyday life. According to Statista, the active global social media population worldwide now has reached 4.14 billion users.

Jayna Patel, a commercial litigation solicitor with Wilsons Solicitors LLP, discusses why startups need to be alive to the implications of restrictive covenants.

So you want to start a business? As you’ve no doubt heard, that tends to go smoother when you start by formulating a business plan to set your goals and guide your actions. Doing so isn’t always the most intuitive process, however, If you’ve never put one together before, then how would you know where to start? That’s what this article intends to address, by providing you with some initial tips that should point you down the road to success. Here’s what you should know.

The IP addresses assigned to the homeowners mean residential proxies. These IP addresses are flagged in your regional internet registries. So, why do organisations need a proxy?

The world’s pollution levels are continuing to be an issue that needs addressing. While the worldwide lockdowns caused by the COVID-19 pandemic may have lowered our air pollutants, before the outbreak there were seven million deaths each year due to pollution. 

Diversity and inclusion may not seem to be a priority for a rising startup when cash flow and driving sales are normally front of mind. However, building a foundation of diversity and inclusion (D&I) within the operation sooner rather than later is more important than you might think.

Sandy Carter, Vice President of Public Sector Partners and Programs at Amazon Web Services, shared her experience as a pioneering woman in tech. She discussed how embracing diversity drives innovation as well as the importance of empowering the next generation of female leaders.

The last few years have been really challenging, but adapting through necessity has shown us new ways of working that can be just as effective. Despite the stresses of lockdowns, we’ve seen some benefits to our working environments which have fuelled positive changes for employee wellbeing.

Without a doubt, the pandemic has changed our economy forever; and it may not have felt like the most obvious year to launch a business, but with Britons locked down entrepreneurial spirit seems to be inflated as 2020 saw a 12.3% increase in new businesses, the highest growth on record.

In many ways, we actually have to thank the pandemic for highlighting just how unprepared our economies were to tackle a crisis. It acted as a catalyst for change across industry sectors, including higher and further education, that had been slow to embrace digital transformation and stand up to disruption.

Technology Venture Capitalist’s have invested a record £20bn into British startups this year, and with economic recovery at the front of everyone’s mind, there is, surprisingly, a remarkable level of optimism emerging from the embers of the pandemic.

The majority of businesses that are looking to scale in any meaningful way will look to raise funding at some point. As well as the other steps already discussed in this series and in my new book, there are two very specific actions that need to be undertaken; valuing your business and embarking on a fundraising campaign.

A shift towards hybrid working, increased use of digital channels and the rise of new technologies means that businesses rely on the internet now more than ever. A reliable, high-quality connection is a non-negotiable for efficient operations across all industries, but it’s important to determine the right way to connect for your business. While many businesses opt for broadband, could an Ethernet leased line be a better choice?

The past 18 months have been challenging but, as some might say, through adversity comes opportunity. The pandemic has given many people the chance to reconsider their position - what they’re doing and where they want to go - so it comes as no surprise that 2020 saw a record number of startups.

If we aren’t currently talking about the upcoming COP26, that is taking place this Sunday (so article pending next week), or about Facebook rebranding as Meta, (who knows where that came from?) then everyone is talking about the Chancellor’s budget announcement and what that means four the startups and small businesses out there.

A recent Utility Bidder article reveals that hybrid working offices could save businesses up to a net of £1.6bn. 

Online reputation management (ORM) focuses on helping businesses create a positive public impression. To achieve this, a company needs to counteract all the negative material there is online about them. 

When you start a new business there are so many barriers that you need to overcome.  The first barrier is validating your business idea and ensuring that it will be profitable, and that there’ll be a target market willing and able to buy from you. 

The holiday season can be a stressful time for any startup. However, add the current global supply chain issues to the holiday rush, and businesses just might see a repeat of the fulfillment issues from late 2020. 

Every brand thinks they can turn on the charm to impress the ladies, but the opposite is often true. While an enormous 89% of women control daily shopping, the overwhelming majority (a whopping 91%) feel advertisers simply don’t understand us. Shocking, I know.

The digital transformation is bringing significant benefits for firms of all sizes. From new revenue opportunities to reduced transaction costs to better access to information, digital technologies are boosting performance and profitability.

Your team will be at the core of your business and growing one that works for you and your business is probably one of the most important factors in building a successful business.

While you should be proud that your kid can speak fluently in your native language, learning a second language at an early age can open doors to many more opportunities.

I would be lying if I said that raising capital as a female Founder is an easy process. Even those that make it look easy, have faced invisible barriers that aren’t present with their male counterparts. What I have learnt, however, is that having this knowledge - that I am a woman (and woman of colour) and that I am on the backfoot - simply doesn’t help me at all.

Before March 2020, catching ‘fresher’s flu’ was a right of passage for university students. Fast forward 18 months and students around the world stayed indoors to keep illness at bay. However, the pandemic has taught the education sector an important lesson - the value of selecting the right communication tools. 

The startup phase is full of energy and excitement. That being said, taking the time to think about accounting and bookkeeping is a bit like asking which neighborhood wants to sit out the pickup ballgame to serve as scorekeeper.

If you have ever advertised online, the chances are that you have been a victim of ad fraud. Ad fraud can be defined as any attempt to defraud digital advertising networks and campaigns for financial gain. It is typically carried out through the use of bots – software applications programmed to do certain tasks – though there are a number of other methods that scammers use to trick advertisers and waste their budgets.

Placing a 30-second advert in the Super Bowl costs about £4 million. A billboard in Times Square might run you between ​​£1-2 million for a month. Even placing a simple spread in a popular magazine will typically start in the tens of thousands.

You are a tech founder or dream of a successful career as a VC investor. Imagine finding yourself in a room with one of the absolute legends in early stage investing in Europe. Not virtually. In-person. One hand away. Like good old times but better. 

Alongside inventing the first parachute and helicopter, Leonardo da Vinci is credited with creating the first CV. In 1482 he wrote to the Duke of Milan to try and secure some work. And it worked. The Duke become a fan, commissioned da Vinci for The Last Supper, and the rest is history.

It’s no secret that content is still king when optimising websites and pages for search engines. Every content marketer knows this all too well and that high-quality content is essential to drive visitors in today’s online world. However, relying on content alone is not enough. Using internal links is also necessary to support your Search Engine Optimisation (SEO) to drive traffic to your pages.

When wanting to transition into biotech startup, it’s important to consider your strategy to succeed. Biotech companies need to address an unmet medical/technological need in the market. Without careful evaluation of market potential, there is a risk of failure. 

This article could have been entitled ‘data and financials’ but so many of you would not have got even this far.  But the truth is that data and your financials are not just numbers, as without a clear understanding of both of these then nothing else stands much of a chance.  Data needs to be properly collected and analysed, and any assumptions and financial forecasts are then driven from this data.

C-suite staff are the cornerstone of every business, with their decisions accounting for just under half (45%) of overall company performance. Despite the C-suite titles being the most sought-after in business, it can often be an intense and all-consuming position.

There is a lot that goes into running a successful business. From managing employees, to budgeting to meet financial obligations, to keeping customers happy — a company leader is always on their toes. Like it or not, sustainability and green marketing have quickly become another thing to balance on an already large plate.

Hybrid working is happening. At least, that’s what large organisations are telling everyone. We recently examined the publicly stated positions of 150 FTSE and Fortune companies and found that two-thirds were on record advocating some form of hybrid working for their employees, compared to just 6% that had publicly stated their opposition for non-office-based working.

The buzz around artificial intelligence (AI) is everywhere - and with good reason. AI plays a pivotal role in many aspects of our lives ranging from Google maps to facial recognition to voice assistants. AI is now ingrained into so many elements of our lives. But at what cost? 

Technology is a vital and core part of everyday life, and even more so now since COVID-19 struck and we faced a global lockdown.

Generational differences within a workplace are nothing new. For years we’ve listened to baby boomers and millennials clash over each other's attitudes towards work and how each generation has varying traits that impact their ability to work. 

One of the biggest reasons for startup failure is ‘the wrong team’. I’ve been building startups with different co-founders for over three decades and have seen a lot of what goes wrong.

Work-life balance is my lover and spreading its joy with others is one of my reasons for living (we are in a very open relationship, please join). But we’ve not always been so close.

When people think about mentorship in business, it’s usually along the lines of the following: a seasoned professional offering advice and support to younger and less experienced colleagues or associates. But mentorship can be so much more than this. In this challenging post-pandemic era, it is an essential ingredient, not only in building a successful company financially but also one that has a positive social impact. To understand just how important it can be, here are some ways mentorship can be considered and implemented:

A new report shows as many as one in seven people plan to set up their own business over the next 12 months as the country moves out of the pandemic. According to the Global Entrepreneurship Monitor report record numbers of new firms are already in the early stages of starting out.  

As a result of the pandemic, working from home has become, by default, the new normal. As many organizations are weighing up a partial return to the workplace – at least in a hybrid capacity – now is a good time to reflect on the efforts made to encourage positive interaction amongst teams throughout the WFH experiment. For many, this will involve rethinking how the office, and the new digital tools adopted over the past 18 months, fit into their business.

There’s always been something rather bittersweet about the back-to-school season. On one hand, it marks when the mornings start to feel a little more crisp, the return to the grind after that last bank holiday until Christmas. On the other, there’s a sense of hopeful optimism – a chance for new beginnings and an opportunity to return to work feeling refreshed.

As the 2021 festive season fast approaches, many small businesses will be turning their heads towards planning, utilising and thriving during the Christmas period. 

After more than a year apart, many businesses are now making plans to welcome their employees back into the workplace again. Remote working has been a test for companies during lockdown; while some have thrived and experienced growth, others have suffered under the pressure to quickly adapt. 

No matter how hard you work or how much you grind you’re going to need a chunk of cash to get that startup flywheel turning. Generating that initial inertia takes energy and fuel… you’ve brought the energy, but what about the fuel?!

While some countries still refrain from even admitting problems are here, human environmental impact is becoming so obvious that the world’s greatest companies are taking action.

As many move back to the offices, whether full-time or hybrid, there’s a palpable sense that our lives are starting to return to normal. However, a change that must be seen in this ‘new normal’ is more open discussions at work around mental health.

Getting a new business off the ground is an intensive and time-consuming endeavour that will test even the most resilient of us, which is why so many new companies are established without working systems and processes in place.

When you’re growing your startup, your to-do list can be never ending. From developing products and services through to building your team and securing those all-important first customers.

In a nutshell, digital transformation is the process of leveraging digitisation to transform business outcomes. So, what is the difference?

Even with a stand-out business idea, securing the funds to set your plans into motion is one of the biggest hurdles an emerging enterprise will face. Luckily, there are a number of ways in which your startup or SME can gain capital.

According to Creative Wellness Co, the global wellness market is valued at over $4.75 trillion. And if we think about the change in attitudes towards personal wellness over the course of the COVID-19 pandemic,  it’s no surprise that venture funding for retail health and wellness tech startups set a record in the first quarter of 2021, with $4.2bn invested across 153 deals.

How can you shop ethically, but within your means? Sustainable brands and products are on the rise, but they can often cost double what you’d pay for single-use items which are mass-produced or animal-tested. Maddie Booth, Founder of Scrubbee, told us all about her eco-friendly and affordable cosmetic brand.

You may have thought that the return to ‘normality’ would be a good thing for business. With most people now off furlough, some back in the office and others working permanently from home, there are mixed feelings from employees who are now having to adapt to the ‘new normal’. In fact, it has been estimated that over 40% of people globally plan to leave their jobs this year! 

The past few decades have been all about the myriad physical benefits of a healthy diet and regular exercise. We all know about the improvements in our cardiovascular health, not to mention decreased blood pressure and much lesser risks of developing various diseases. 

With the furlough scheme set to come to an end on 30th September, there are widespread fears that business owners still unable to welcome back their pre-pandemic workforces will be forced to make mass redundancies leaving millions more out of work.

Compliance is becoming a complex issue for organisations. As businesses engage in more remote and digital work practices due to COVID-19, governments globally are implementing a growing number of data privacy regulations for organisations to abide by.

Chronic disease is rising rapidly in America and throughout the developed world. Today, according to the CDC a shocking 71.6% of adults are either overweight or obese. Moreover, over the last few decades, rates of hypertension, diabetes, colon cancer, Alzheimer’s, major depressive disorder, generalised anxiety disorder, insomnia, and multiple other chronic diseases are rising over time. Likewise, medical costs are rising over time year after year and today costs the US a staggering $3.8 trillion (or about 18% of GDP) per year.

Working at home and struggling to maintain productivity? For the majority of Brits currently working from home due to the COVID-19 pandemic, and for those looking to do more home working in the future, Workthere, has shared 10 tips on how you can create an office space that leads to maximum productivity.

Have you ever thought of setting up your own business? Have you already done so? What made you want to do this? In truth, the answers are very different for each of us but, looking at government statistics and Companies House records, more and more people are choosing this route; especially since the turmoil in the last few years caused by the pandemic.

Some of the most exciting startups today are those that we might regard as future-gazers. But consumer habits have changed and we are increasingly sceptical today of businesses and services that offer solutions by creating a demand that was never actually there.

The pandemic has led to an increase in flexible working and, as restrictions continue to lift and employees return to the office, employers are anticipating an influx of requests around working remotely and flexibly.

Henry Ford, Founder of Ford Automotive, was instrumental in the creation of the 9-5 model in the early 1900’s. Following the passing of the eight-hour workday in Illinois in 1867, Ford was one of the first (or at least most well-known) business people to implement this change within his own company.

Welcoming an apprenticeship is a great move – both for the apprentice and your business. Research shows that 78% of employers find apprentices help to improve workforce productivity.

One of the most documented impacts of the coronavirus pandemic has been the acceleration of e-commerce, with many online businesses enjoying insatiable demand over the last 18 months. However, as pandemic restrictions are lifted, the sector is headed for much more volatile trading conditions.

By Thomas Makey, Investment Director at Gresham House Ventures

While some startups and tech firms were early adopters of remote work, it wasn’t until early 2020 that most of society fully understood the concept. Working from home might have entered the scene out of necessity due to the ongoing COVID-19 pandemic, but there’s no doubt that the trend, in one iteration or another, is here to stay.

Welcome to a new series of articles for Startups Magazine. Over the next few months I would like to invite you to accompany me on a journey; a journey that many readers will already have started and many others will be contemplating. For those that have already started the journey then I hope that they will still find some of my words useful, and for those yet to start then I trust that this series will make navigation so much easier.

Perhaps the pandemic made you reassess your working life, or maybe you’ve always planned to start your own business and are ready and raring to go. Either way, if you’ve decided to go it alone, you’ll need to be prepared for the multiple challenges – and rewards – being a business owner will bring.

Freelancing has been a popular source of income for people who like to be their own 'boss' for a long time now. However, when the pandemic came along at the end of 2019, this popularity touched new heights, mainly because full-time workers weren’t able to get to their offices.

At a time when many people around the UK are making career changes and starting new enterprises, aspiring business owners will be looking for the right business loan to get their companies off the ground. Choosing the right loan partner is an important decision, and it’s crucial that people know what to look for before they commit. The important thing to remember is, it’s about much more than just the money.

As a generation of digital natives, Tim Berners-Lee’s creation has become an intrinsic part of our lives today and as such, we tend to take most changes to the internet in our stride. That said, the internet as we know it is evolving at a rapid pace from its earlier inception, Web 2.0, with the latest developments making way for a whole new browsing experience.

The backlash against the recent decision by OnlyFans to ban content depicting 'sexually explicit conduct' from its platform - and its subsequent U-turn in the face of that backlash - can serve as an important lesson for startups in how (and how not) to communicate news around big business decisions that might impact their customer base. 

The modern companies that are looking to get maximum returns on investment have to concentrate on developing human capital difference by using effective training and development programs for their staff to improve their productivity. The workforce of an organisation is a valuable asset for any company.

Starting a business is a huge commitment. As a brand-new startup founder, it can be difficult to prioritise your health and wellness when you’re trying to build your client base, create and submit invoices, manage team members, and ensure everything runs smoothly. It can feel like a lot of pressure on your shoulders.

Spearheading operations from home has been the norm for many business owners as of late. Initially, it might have seemed like an impossible challenge. Without your staff around you, communication is slowed down, productivity lessens and everything is altogether more difficult. Yes, we’ve all learned how to adapt our approach over the course of numerous lockdowns but that doesn’t mean it has been easy.

In this article, Startups Magazine, speaks to Adam Smith, Managing Director of Rawnet, a digital agency based in Ascot Berkshire, that defines, designs and delivers products and services that help its clients achieve their business goals to become an industry leader.

The impact of COVID-19 has seen many organisations asking their employees to work part of their time at the workplace and part remotely, as hybrid working becomes the norm for many of us.

For the self-employed, ‘back to the office’ isn’t quite the same as for those in ‘staff jobs’ – here’s how to manage the feelings and keep connected and connecting.

It all started when I travelled for the first time to be a waitress in Italy. I was 18 years old, travelling for the first time without even knowing what to do or expect.

After rounds of interviews and many applicants, you’ve now found your star candidate and you’re ready to hit the ground running. Onboarding a new graduate should be handled a little bit differently to those who have years of experience. You want to make them feel comfortable and not overwhelm them on the very first day.

As control over the pandemic increases, businesses and their customers balance optimism with curiosity about just what 'normal' will look like going forward. If you’re a startup, taking critical next steps may involve reassessing your marketing strategy. After all, it is indeed a changed world. It only makes sense that your marketing plan could use some adjusting.

Digital transformation has been pushed into hyperspeed, moving from a buzzword, to being business critical virtually overnight. From financial services right through to retail and education, the sheer pace of change has created challenges for almost every sector in the hybrid world we find ourselves in.

There are strong indications that many proprietors are seeking to diversify in the post-pandemic world, whilst others are looking to take advantage of the increased interest from overseas investors following the UK’s departure from the EU.

Over the past year, the coronavirus outbreak left many workers confined to their homes. While this presented several challenges, it also allowed people to enjoy their creature comforts. From regular (perhaps too regular) trips to the fridge, to watching TV or playing video games on lunch breaks. The UK workforce has certainly become accustomed to a more convivial working environment. The question for many businesses, is how does this translate into work-place expectations when so many are now flocking back to offices? Love Energy Savings wanted to find out.

With banks paying just 0.05% on business savings, SMEs have the opportunity to earn much higher returns by investing their surplus cash in the stock market, says Andrey Dobrynin, Managing Director at InvestEngine.

Managing your finances is the most important task to understand as a new business owner, but if you’ve never needed to keep accounts before it can seem like a daunting task. However, by following a few simple steps, you can ensure your accounts are precise and your finances are aligned with your operational goals.

The office is still a vital component of the world of work in 2021, especially for small and medium sized businesses which are leading the way in the return to the workplace. Latest figures from property agent Cushman & Wakefield shows that office lettings are at the highest level since lockdown started, and our own occupancy rates at WorkPad concur with this.

Your startup has entered the market, and you are wondering what to focus on first. When starting any business you must go through certain stages, so startups focus first on product development, then on building a customer base and establishing a positive cash flow.

The way in which consumers are searching for products online has changed. In recent times, there has been a significant increase in question-based searches from consumers looking for quick solutions to their needs, overtaking direct searches for brand names. It’s clear the consumer environment is evolving, so what can be done to ensure existing and emerging businesses can keep up?

It’s a myth that investors expect founders to not pay themselves a salary. Anthony Rose, CEO and Co-founder of SeedLegals, explains why.

Today’s smart cities are transforming the way we live, work and play. But far from being just a 21st-century gimmick, there are significant, even life-changing, advantages to the implementation of smart technology in cities around the world. 

What a year for venture investing. Crunchbase recently released figures that show venture funding soared to a total of $288bn for the first half of 2021. This represents an all-time record high and four times the level of VC spending four years ago! With all this money raised, it seems natural that venture funding would be the first port of call for startup founders. However, that view is based on several myths. Sometimes venture capital is simply not the right fit for many businesses. And I say that as a venture investor myself.

According to the NHS, a carer is anyone who looks after a family member, partner or friend who needs help because of their illness, frailty, disability, a mental health problem or an addiction and cannot cope without their support. The care they provide is unpaid. Staggeringly, 13.6 million people in the UK have unpaid caring responsibilities, most of whom also work.

The economic landscape of the past eighteen months has been interesting to observe, to say the least. While many organisations have been able to carve out a new niche under pandemic conditions; indeed, some have even flourished, a vast swathe of enterprises have been unable to translate their operations to a radically altered business landscape, and have fallen by the wayside.

COVID-19 introduced new changes and accelerated already existing ones in the ways we work and interact with one another within our organisations. As we adjust to the new ways of working and work at breakneck speed to return back to normality, Roxana Mohammadian-Molina, Chief Strategy Officer at FinTech company Blend Network, argues that it is more important than ever for businesses and their leaders to champion inclusive growth.   

Businesses today are expected to take sustainability seriously. This is certainly an ethical responsibility at a time in which society is running headlong into the irreversible effects of climate change. It is also demanded by consumers across generations.

When it comes to holistic living, doctors, psychologists, and life coaches have a lot to say. It’s not really the place of business founders to be handing out lessons, after all, they’re known for being work-obsessed and putting in long hours. But, they do know a thing or two about what it's like starting and growing a business, 

Since Google rolled out its core web vitals update in June 2021, there have been visible ranking changes for many websites. Numerous reputable websites that had previously had top rankings for their targeted keywords saw a decrease in ranking, on the other hand, smaller websites experienced an increase in how Google ranked them in June and July 2021.

As a provider of data cleaning services to businesses large and small, REaD Group is always keen to find out what the needs of our clients are. As such we conducted a survey into SMEs to look at what they knew about GDPR, how they hold and manage their customer data and what they do to keep it clean and up to date.

We’re currently in the midst of what many are calling a 'startup boom'. More than 4.4 million new businesses have been created in the US since last March, according to the Census Bureau - the highest amount ever seen since records began in 2004. 

When running a new brand, your time is extremely limited. You need to make inroads in a market that’s already dominated by big brands, and your resources are far more stretched compared to the existing competition.

A study shows that 90% of ecommerce stores shut down within 120 days of their launch. While running an estore is a lucrative business, you cannot underestimate the risks associated with it.

As many companies across the UK finally start returning to office life with cautious optimism, workplace inclusivity should remain one of the most important goals for any organisation.

The last 18 months have been tough for everyone. We have witnessed limitations on all aspects of our everyday lives and experienced things that we never imagined could be possible. But for entrepreneurs, the unprecedented challenges that unfolded following the start of the pandemic have resulted in the unfortunate failure of many businesses and irreversible damage to industries worldwide.

You’ve got the idea, the business plan, the tech and - some of - the funding. You’re working on your product, iterating features, fine tuning the customer service, revolutionising a sector’s status quo. And you’re moving fast, because of your ecosystem’s need for speed. For most tech startups, those are the pillars they build a business on. But what’s the value of these if no one is paying attention? And if what your offer is so complex and new that people don’t understand it?

At last, Freedom Day is here. We’ve long waited for government restrictions to ease, yet what this will look like within an office environment is still all very new. Companies everywhere are having to make new decisions that will impact the daily lives of their employees.

Chances are, you have probably had some sort of engagement with a chatbot in the past. These technologies are used by an array of organisations, usually in an attempt to create a much more efficient customer experience, and in many circumstances, cut costs along the way. However, these solutions are not always up to the task.

Environmental policies and working towards sustainable practices has been a hot topic among businesses across sectors and, crucially, across scales. While larger established enterprises are naturally responsible for a larger share of the productive overhauls required to attain Britain’s environmental targets, startups and SMEs are also increasingly outlining their commitment to sustainability.

As a business owner, burnout can seem a distant reality or something out of a fairy tale. I have once thought: "How can my life, which I have chosen and is filled with me living and breathing my passion, ever cause me anything but harm?"

The pandemic has provided a clear illustration that the link between money and our mental health is just as strong as we think. 

Have you got a game-changing idea that could change the way people work and live? Would you like to launch a website or app that would help a greater number of people access your services? You are aware of the possibilities of developing a digital product, but how do you get started?

The impact of COVID-19 has brought many changes to the world of business and innovation. In this continually evolving process, the current paradigm is being challenged in almost all areas across the board, from hybrid work practices to a focus on up-skilling and bringing wellbeing centre stage.

Remote work has transformed all aspects of our professional lives, and this includes interviewing and recruitment. Video conferencing has enabled businesses and applicants to carry out an interview process in a fairly similar way to in-person interviews, but there is much that businesses need to consider and look out for when recruiting and interviewing for remote positions - the typical interview questions no longer cut it.

2020 saw an uptick of newly registered businesses, with almost half a million (468,371) being registered in the UK, with the most popular startup being in the retail sector. In 2020, there were six million private sector businesses in the UK, up by 112,700 compared to 2019.

As society reopens and businesses adapt to post-pandemic life, now is the ideal time for growing businesses to consider not only how their audiences may have changed but also the best ways to engage with them. Some of the most exciting changes have occurred in the way events are delivered, and we believe there are four key steps that businesses should take to establish and host impactful post-pandemic event programmes. By following these steps, your events will deliver and exceed their objectives, and help achieve wider business objectives too.

With less than three months to go till COP26, the UK, in particular, has a unique opportunity to establish itself as a global hub for sustainability, a world leader in green technology and investment, and a place where all tech businesses join forces to tackle one of the greatest issues of our time.

When restrictions on travel and working together took hold on the world, it forced events and campaigns (which are essential to marketing) to frantically be reshuffled and moved online where possible. Sales strategies and marketing plans had to be reorganised to adapt to the new normal of the marketing world.

The pandemic triggered a serious economic shock, giving rise to great uncertainty. CEOs, CFOs, investors and shareholders have had to restructure their financial plan to get to the next stage of growth and recover sales. Moreover, in every company there comes a time when a change is required. This is where we welcome the interim CFO, or in other terms, the prototype of a modern day CFO.

On 11th March, 2021, President Biden signed the American Rescue Plan Act (ARP) to provide much-needed economic relief to the country due to the COVID-19 pandemic. Much of the bill focuses on the revitalisation of businesses as a whole, as the health crisis had many negative impacts on the economy and typical operations.

Much of my work is focused around helping women to achieve their highest vision for themselves both personally and professionally. So many women, including those conceiving, founding and running their own businesses, have a strong sense of ambition and a vision but when it comes to actioning change or ‘up levelling’ they become overwhelmed and frozen in knowing where to start.

In fast-growing companies, Internal Communication (IC) can often be left on the sideline. Reasons for this could include: limited resources, no one taking charge of it, or simply that it’s not perceived as being as urgent as more strategic tasks. 

Wide-scale disruption has been the one constant of the last 18 months, no more so than in UK businesses and industry. But if we are to 'build back better', then there needs to be a flexible funding infrastructure in place to support pandemic recovery.

This Saturday (21st August) is World Entrepreneurs’ Day – a time for us to celebrate entrepreneurship, innovation and leadership across the globe. It’s also an opportunity to put youth entrepreneurship centre stage.

Author: Sam Smith, CEO of finnCap

Entrepreneurial business leaders looking for new technologies to help their SMEs to grow and thrive now have a powerful new tool at their fingertips, with the launch of the fully-funded Technology Adoption Service.  

Data privacy is a major issue and that’s only going to increase in importance globally. Companies that take a well thought out approach to market expansion will most certainly want to consider the privacy regulation of each new country they enter. This is because the risk of noncompliance can have substantial consequences. The fine for a violation of GDPR can be up to 4% of annual revenue.

As a digital marketeer, data is king and the cost of ineffective data can be detrimental not only to the success of your campaigns. Still, it could also alienate or deter your audiences. Having incomplete, ineffective, or redundant data can lead you to making bad marketing decisions, causing business-altering mistakes.

The coronavirus pandemic has led companies to explore new options and working methods. In fact, many companies have adopted remote working on an absolutely massive scale. While senior management initially varied on this bold new way of doing things, but so far, the results have been pretty positive, to say the least. This is because a hybrid work model basically streamlines many, if not most working processes. It does this by the simple expedient of blending remote and semi-remote employees with their office-based counterparts.

As our calendars become populated with the resurgence of corporate events post-lockdown, many event managers will want to strike the right balance between in person and online. 

Educational institutions worldwide are leveraging technology provide to learners with better educational resources. Students are no longer dependent on a single teacher or instructor's knowledge to learn their subject. They have access to a world of information at their fingertips.

You’re finally ready to take the plunge and start your own business. You have great ideas for your startup, but you’re slightly nervous about the risks you’re about to take, and you’re wondering if the dedication and hard work that goes into self-employment are worth it.

Did you know it takes less than 0.1 seconds for people to form a judgment of a face they are shown in a picture? It’s no surprise when we consider how much information people need to process in today’s society. However, this creates a problem for organisations.

A lot of people these days start to think about targeting a particular market segment, with a very narrow audience. This isn’t the worst idea in 2021, especially for those willing to launch a startup, it could potentially help your business and bring you more revenue than you expected.

The global eCommerce markets experienced a remarkable boom period over the past 18 months, presenting agile firms with an unprecedented opportunity to secure growth from a retail sector which, even in normal trading conditions, had been on an unstoppable rise for several years.

The mental health of employees should be a concern for all companies, regardless of size. Creating a culture that supports mental health is not only a moral - and often legal - imperative, but also business savvy. The consequences of a workforce with poor mental health are expensive. Proactive, innovative strategies in relation to employee mental health should therefore be part of all company toolkits.

The last year has caused a huge shift in the business landscape, with technology and digital skills being more fundamental than ever for all businesses. Research shows that businesses integrating digital skillsets across the workforce could increase the UK economy by around £92bn.   

Hannah Holland, Managing Director and founder of HLD Management, HLD Models, HLD Studios, Levelled Up: The Podcast, a leading female lead management company, is a strong powerful female entrepreneur. Since its inception in 2019, HLD has quickly grown to become a leader in the female Talent Management industry. We caught up with Hannah to find out more about her, her journey and HLD Management.

Coined by environmental campaigner Jay Westerveld 35 years ago, ‘greenwashing’ refers to activities by businesses that are designed to make them look like they are more environmentally sound than they really are.

Business owners are feeling the pressure to adapt in an ever-changing world. The accelerated pace of change required during the global pandemic has highlighted the need for organisations to place digital transformation at the forefront of their strategies. However, putting those plans into action is another story and the difficult truth is that 70% of digital transformation projects fail.

There’s no denying that high-profile influencer marketing, when executed well, can drive a mass of traffic and word of mouth hype. But now thanks to ASA laws, influencers now have to be transparent when working with brands on these campaigns, which can leave customers feeling unsure as to whether an influencer is being authentic. As a result, a brand's reputation can take a massive hit. 

It’s safe to say we've all had more time on our hands during the last 16 months or so. A trio of lockdowns have given us the chance to pause and reflect on what really matters. And, while it’s been a difficult year, important conversations have been sparked leading to the beginnings of some positive change. 

Sir Dave Brailsford led the Great British cycling team to unparalleled success during his era as Performance Director between 2003 and 2014. The team went from the periphery of world cycling to winning over 150 gold medals across the 10 years he was in the role.

Four cutting-edge UK technology startups will now have the opportunity to develop minimum viable products (MVPs) to help industry titans digitise and improve their manufacturing processes, after being selected to go through to the final stage of Digital Catapult’s Made Smarter Technology Accelerator Programme.

In the wake of the global pandemic, many aspects of our everyday lives have changed, including how we shop - with many of us now choosing to buy primarily online.

Northern-based volunteer collective, Fund Her North, which brings together women in the investment industry to support Northern female founders, has launched the region’s only female angel syndicate, Women Angels of the North.

Angell was founded more than three years ago on the premise that Europe's major capitals would be free of individual combustion vehicles by 2025. Angell's mission is to improve day-to-day life in cities by designing, creating, and distributing future mobility objects for commuting, fitness, and leisure.

The augmented reality platform which allows shoppers to virtually try clothes on their own personalised avatars via their favourite online stores.

The MENA region has undergone major political social and economic changes and improvements over the last 20 years, but when it comes to business, entrepreneurship rates in the MENA region are still significantly lower than other global ecosystems. The number of early stage startups is relatively low.

This topic is probably one of those that were lost on very few people from the industry. But if this piece could save another startup founder from making a move that would affect their relationship with investors and probably jeopardise the whole fundraising process, I'll try my chances.

Do you ever wonder how long you spend scrolling on social media platforms? Or, have you ever found yourself deep in a TikTok binge until the early hours of the morning? It’s a remarkably common occurrence, and it’s not your fault: social media apps are intentionally designed with addictive features. This comes at a big cost for both our physical and mental health.

The impact of the global pandemic on UK M&A has been somewhat mixed. Following an extremely volatile period last year, which saw many businesses struggle to navigate the new norm and many others successfully ride out the storm, we have seen a strong rebound so far in 2021.

During the pandemic, virtual events have given everyone a chance to socialise with loved ones during difficult times. It has also helped work events continue in a new dynamic, with many employees favouring the virtual experience over in-person events. But now, in a post Freedom Day world, there is a strong desire to return to physical events.

Not a people person? Prefer animals to folks? Does the prospect of networking leave you cold? You’re not alone. A study by Harvard academics found that networking made some people feel dirty with an aching desire to brush their teeth!

There are several tactics and approaches which can help leverage a smooth scaleup process even in unpredictable times. Taking a business from startup to a rapid-growth-scaleup has always been challenging. There is a reason that not every startup can become a ‘unicorn’.

In response to the pandemic, the traditional schooling method was transformed. As children transitioned to home learning, technology had to step up its game to support parents and teachers in continuing their children’s education at a regular pace. 

There are many upgrades you can make to your workplace that make your startup a great place to work. However, there aren’t many workplace upgrades like the following tech items that improve the quality of your service while enhancing productivity and company profitability.

It’s easy to understand the alure of starting up and running your own business; the highly attractive personal, professional and financial rewards bring a great degree of job satisfaction. But there is no doubt that the pressures can sometimes be all-consuming.

At this year’s Online Growth Summit hosted by Blooming Founders, Inga Driksne, operations advisor to early-stage founders, with a wealth of experience in supporting founders during the hiring process, shared her thoughts on recruitment best practice for startups and small businesses who are looking to embark on their first hires. Startups Magazine reports.

Apple announced big updates for iCloud and iOS 15 at the company’s annual Worldwide Developers Conference this June, with a particular focus on privacy and data tracking. Newly unveiled features from the tech giant include the ability for users to load remote content privately without disclosing their IP, as well as using 'burner' email accounts to sign up for email offers.

Scaling your business, whilst maintaining efficiency, is possibly one of the hardest things to do in performance advertising. The reason for that is down to the way the platforms are set up. There are two traditional scaling methods - horizontal scaling and vertical scaling.

The billions promised by the government for catch-up tuition sounds like a lot of money, but when you work it out on an individual basis it’s barely enough to cover a few hours of one-to-one tuition per student. I believe that edtech rather than tuition provides the answer to meet the catch-up challenge, and his micro-tuition experiment proves that this approach can work.

Since the 1990s media artist Chris Hales has taken a solo DIY approach to create interactive film installations and performances that have been shown worldwide. His current interest is in customised film, in which user data (a video grab, a voice recording, selfie photo, or text responses) is incorporated into a short film in humorous ways, giving a personal experience for each user.

2021 has seen more new businesses being registered by women than ever before. I believe that when you truly set your intention to build your own business, and when you determine that nothing is going to stand in your way, you are already one solid step on the road to success. However, for women hoping to become mothers, or who already have families, the challenge of running your own business and bringing up a family at the same time is a complex one. Unless you have a stay-at-home and supportive partner, there will always be additional challenges.

The education sector is often called out due to its difficulty to implement change - whether that is because institutions have legacy systems in place, do not have the time it takes to adopt new technologies, or the affordability aspect. To understand how the education industry as a whole can take the necessary steps forward and achieve its long-anticipated digital transformation, we must first look at the key barriers holding it back.

You might have, in fact you most likely have, been hearing a lot of stuff about Clubhouse over the last few months. Although this audio-first social media platform actually came into existence well over a year ago, it has featured in the marketing and branding world’s Zeitgeist most heavily since the beginning of 2021.

Are you sitting on an idea for a brilliant new app or digital product? Perhaps you have already started the process into making that idea a reality but it is taking too long or just not coming out exactly as you had imagined? At Intrface, we specialise in helping start-ups develop and realise their vision with methods such as Rapid Validation and something we like to call: The Design Sprint 2.0.

The business world is changing at a fast pace. In this climate, industry giants are forced to quickly re-evaluate how they work and to be able to face the new challenges in their markets: startups. 

Today’s workforce is increasingly becoming more age-diverse, with more workers staying in employment into their later years and delaying retirement to secure a better financial future for themselves and their loved ones.

Expanding the business abroad is one of the most important goals and the most sought after ones for young entrepreneurs. It gives them a significant rise in their customers and also increases their popularity manifolds.

Sanofi’s acquisition of Cambridge UK-based, Kymab in early 2021, in a deal worth up to $1.45bn, was the largest sale of a UK biotech company on record, but was soon dwarfed by the $6.9bn acquisition of GW Pharmaceuticals by Jazz. These announcements drew global attention to the UK life science and healthtech sectors, and form part of a growing trend in these industries for increased funding, commercial and M&A activity.

There is no doubt that consumer demand for sustainable options is on the increase. It is now becoming a huge factor in the choices buyers make when shopping for goods. A recent survey conducted by Deloitte found that 32% of consumers are highly engaged with adopting a more sustainable lifestyle, with 61% of respondents saying they have limited their use of single use plastic, and 34% have chosen brands with environmentally sustainable practices and values.

Whether you are running a fledgling startup from a home office or heading up an international company employing tens of thousands of employees across the world, the challenge over the past 16 months has been the same. Those business owners who successfully navigated their business through the COVID-19 pandemic should take pride in coming through such an uncertain period in one piece.

The restrictions the coronavirus pandemic has placed on thousands of businesses and their ability to trade normally has forced many more companies than ever before to shift their products and services online.

Now that just about everything happens online, cyber security has taken on a new significance. Unfortunately, hackers and other nefarious actors have leapt at the opportunity of the pandemic, and cyber crime is on the rise.

It’s fair to say that over the past 16 months or so, we’ve become more digitally-connected than ever before. We can’t underestimate the roles that data and digital technologies continue to play in helping small businesses survive during the pandemic. Almost every interaction we all undertake every day produces data. This creates endless opportunities, but with opportunity comes responsibility - particularly when it comes to how data is used.

It's common for startups to experience growing pains and go through trial and error when getting their ideas off the ground. There are some misconceptions attached to running a startup, too - including the idea that finding the funding to successfully launch your startup is no easy task.

The internet is awash with help and advice for business owners. With all this information at your fingertips, is it worth having a dedicated mentor? The short answer is yes, without a doubt.

If your business is still using out-of-date systems and servers, then it’s high time that you started thinking about moving it over to the cloud. Not only will this help to reduce costs, but it can also make your life a whole lot easier.

The past year has seen many industries navigate a multitude of challenges and shifts to remain operational. However, as we emerge from a post-pandemic landscape, it’s time for organisations to gather their bearings and analyse how their business has fared over the past year and what long-term implications the global lockdown could have had on them.

Education doesn’t finish after school. With further qualifications required to move up in fields as diverse as healthcare, beauty therapy and construction, there’s a huge opportunity for edtech to help employers manage training. But how do you introduce your product to industries with plenty of trainees, but low tech adoption?

If you imagine a business like a body, company culture is the lifeblood that circulates, revives and powers everything. It’s a fundamental component of commercial success and without it, you and your team are likely to become rudderless and disorganised.

Language and communication tools are continuously developing. Human beings have an amazing ability to find new ways of understanding one another and the world around us. 

Money, dedication, sleepless nights - maybe even some failure along the way. Starting an ecommerce store can be a daunting task, but nothing matches the feeling once you start to reap the rewards of all that hard work.

Schools, colleges and universities may have finally got back into rhythm following numerous lockdowns, but in embracing new technology, there are elements of the shift to remote learning that will surely continue long after the pandemic is over.

Companies providing services like home workouts, high-end meal kits and even crochet tutorials all have boomed during the pandemic. Not everyone has had a smooth path through the pandemic though; businesses have had to become more agile and invest in technology. Many entrepreneurs and individuals have adjusted their attitudes, spending more time on worthy causes or making sure they are planning for their own futures.

The commute as we knew it may be gone for good, new research conducted by e-bike subscription service DASH Rides reveals. DASH and Sapio Research surveyed over 2,000 city-dwelling, full-time workers, who used to work primarily in the office and now work primarily at home, and discovered that three quarters of those returning to the office will be actively avoiding public transport or seeking new ways to travel. 

As we approach the end of compulsory remote working, many businesses are retaining some element within their operations. Remote working technology enabled virtual connectivity when physical proximity wasn’t possible, but how has this affected business operations in the long-term? Here we explore the impact of remote working technology on business and society.

Are work ethics losing their relevance to the pursuit of profits and ambitious objectives of growth? In contemporary times, there is a paradigm shift in the hiring strategies of most organisations. The great focus of business owners is to hire employees with versatile skills and creative perspectives. Without a doubt, this is the way forward to create an agile and competent workforce. As a business owner, you need an accomplished workforce exhibiting inspiring skills. However, what about their work ethics? Are you underplaying the significance of work ethics?

There are three essential elements to a startup’s communication toolkit. All help to sum up what you do in an instant, engage potential partners, customers and investors, and intrigue them into starting a conversation about working with you.

Fraud has always affected business and it can be particularly devastating for those companies that are in the start-up phase.  A recent report has found that fraud (particularly cyber fraud) has increased by 28% in the last year, largely driven by the Covid-19 situation.  This article looks at the warning signs, what might be done to stop it and what to do if you expect that it might be happening.

“It's easier to act your way into a new way of thinking, than think your way into a new way of acting.” said Jerry Sternin in The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems.

You’ve come up with a business idea, created your presentation and you already know what needs to be said. The very next step is to find potential investors and persuade them to fund your business proposal. In order to do that, you need to be able to effectively present your business.

New customer demands and fierce competition: the pressure on companies to innovate is high across all sectors – and established companies and young startups alike are struggling to meet these demands. Increasingly, this is leading to cooperation between corporates and startups. In this way, the speed and agility of young companies meet the professional structures and long-standing know-how of established companies. Both startups and corporates can benefit from each other's strengths in such a collaboration and ignite a firework of innovation together. 

With government changes from 19 July, the question being thrust into the limelight more than ever for many is 'Should we go back to the office?'

As a startup founder, it’s easy to view your business solely from your own perspective. Your startup idea is surely unrivalled in its brilliance, bordering on genius, beyond comparison.

Whether it’s an online fashion business or a breakthrough idea for a new financial service, starting a business today will invariably require some elements of a digital journey between the product or service and the end user, if not in its entirety.

While many industries suffered in 2020 with the ongoing health crisis, cyber crime and in particular ransomware grew significantly. With more time spent online by individuals, and the switch to remote working for many businesses, bad actors recognised the opportunities for increased cyber attacks and grabbed them with both hands. The bad news - this trend is going nowhere in 2021.

The economy has shifted. More and more people are becoming business owners or self-employed, so why are so few entrepreneurial skills taught in schools? From a young age we should all be learning how to innovate, collaborate and communicate effectively so that we are better prepared for the world of work. Edtech is perfectly equipped do this effectively, as well as encourage lifelong learning so that as adults we can all upskill and reskill easily.

It’s a challenge, being a challenger brand today. The relative ease and speed with which you can bring a company or product to market means the volume of brands in any given space is huge, so conveying genuine differentiation is hard. And staying the course, building a challenger that lasts, is even harder.

Running a small business can be hugely rewarding but also hugely frustrating. You have the perfect product, website and sales process in front of you, but getting in front of the perfect customer, and then scaling this, is a battle that we have all have to face. Often, SMEs will be time poor and resource limited, with individuals covering a range of different roles, making it hard to scale effectively.

The future of the office remains uncertain, and the recent speculation around changes to the right to work away from the office only muddies the waters further. Regardless, many large businesses such as Amazon are already planning their return to an office-centric culture to enable collaboration. Google also revealed that 60% of its workforce would be in the office a few days a week, with only 20% of the workforce working remotely.

An entrepreneur is often so in love with their idea, so confident in its perfection, that they begin to sin. And if it continues, they can torture their child with this selfish love.

Events mean business, with industry events actively driving markets forward by bringing key industry professionals together to share ideas, create new opportunities, and forge new business deals.

In the world of digital agencies, and more widely across industries, there’s a growing conversation around diversity and inclusion in the workplace. And rightly so. In 2020, 165 ad agencies in the US took part in a survey to better understand the demographics that make up the industry.

When you start your own business, it is your own idea and pretty much becomes your baby; the decisions, choices and growth are all within your own making. Most entrepreneurs will spend the first few months of business fully focused on their vision and what needs doing, but once you start growing a team you need to lead and be there for them.

The future for business owners has been talked about a lot in recent months. Whilst most articles have looked at the immediate 12 months, there are some changes that will remain for the long term.

Picture this: an employee sits down at their desk at 10am from their home office setup. They are welcomed by their personal digital assistant, which provides a quick brief about the day ahead. Upcoming meetings and projects are flagged, reminding them to make the necessary preparations, and seek out the information needed to ensure they can confidently put their questions, ideas and suggestions forward.

In today’s world where technology continues to innovate, and automation is a large key to success, the benefits of using multiple SaaS (Software as a Service) are phenomenal. From subscription focused ones, such as Profitwell, which works to reduce churn and shows Monthly Revenue Per User to team communication-based products such as Slack, which allow internal and external communication and automation to happen in synchronicity.

Regardless of what business you are in,  a data security breach is an increasingly likely scenario that all businesses must mitigate.  With escalating cybercrime, the widespread growth in Cloud computing, and the explosion in mobile devices and varying tech and app use amongst employees and partners; key aspects of enterprise security are now, and will forever be, beyond our control.

Sustainability in business practice is becoming more of a necessity than ever before. Customers are making moves to living a more sustainable lifestyle and therefore expect business leaders and their companies to follow suit. It can be a minefield knowing where to begin when it comes to acting sustainably, it’s an incredibly broad term and can be confusing to know what steps to take first.

Arguably there has never been a better time to start your own salon business, with more bricks and mortar locations becoming available throughout lockdown, the timing for finding that prime location to set up your salon business could be ideal.

More people than ever before are using their smartphones to browse the internet - 90% of the world’s internet population in fact! As such, it is essential that start-ups are equipped to deal with the demand by optimising their websites for mobile and developing apps to help reach and engage with customers more effectively. 

The COVID-19 pandemic has done no favours to charities in terms of funding, with a study in late 2020 showing over 80% of charities will have a lower income this year, impacting those they help the most.

At St. James’s Place, we work with a large number of fund managers within the UK venture capital industry, notably in the tax-advantaged space, investing across many different sectors. This provides us with a unique insight into the small business ecosystem.

When I hear that female founders have been the hardest hit due to the effects of COVID-19 and the UK’s numerous lockdowns, it pains me greatly, not least because, studies such as The Rose Review estimate that if women in the UK were founding businesses at similar rates as they are in other countries, about £200bn would be added to the UK economy!

Whilst many people enjoy watching the sparring between business angels on TV this type of investing may feel like something for others i.e., the millionaire business owners.  Because of this, rather than exploring this exciting asset class, we put our investments into safer options we are more familiar with such as mutual funds and stocks. Gavin Heys, Envestors Private Investment Club explains.

Legal & Governance Hub, are a business law consultancy supporting startups, scaleups and SMEs. I am Gulnaz the Founder who trained at a startup boutique law firm, which was my first real exposure to learning about business. I worked in marketing, finance and even sales with my own client following! Starting my career in a startup was a great move, I had lots of responsibility and autonomy.

As Loneliness Awareness Week just took place (14-18th June), Naomi Thompson, Head of Organisational Development at Benenden Health, wanted to explain how employers can support team members struggling with loneliness as we slowly move away from COVID-19 restrictions.

According to MoneySuperMarket, around 22% of the UK’s two million freelancers are busy delivering essential business support. As more companies embrace hybrid working models, recruiting external consultants can complement the skills of in-house staff. Here Ashmita Das, CEO of Kolabtree, the freelance platform for scientists, explains how small and medium-sized enterprises (SMEs) can integrate freelancers successfully.

When launching their business, entrepreneurs get very excited at the prospects of finding clients, but also anxious about how to do it. While there are many priorities for them in terms of business operations, building up the right teams, or maintaining their cash flow, organic marketing isn’t one that should be neglected or postponed.

Over the tumultuous year we've just faced, productivity has been challenged in ways most had never considered. The strain of financial, career and health uncertainty has been a formidable foe for employees and employers alike. As we celebrate World Productivity Day this year, we do so with the learnings of the past 12 months under our belt.

Starting over with a new business idea or career path is never easy, but sometimes it is absolutely necessary (this applies to other things in life as well). I have started over multiple times. I quit a stable job in HR to start my own business. People called me crazy, but I followed my dreams and persevered. It was anything but easy, but it brought me to where I am today and I wouldn’t change that for the world.

The UK’s National Health Service has been designed primarily by men, for men. Even in 2021, the majority of those in senior leadership positions (63%) are male, a startling figure when you consider that almost 80% of the NHS workforce are female.

If office space providers are to survive the shift to greater flexible working, they need to keep up with the increasing demand from businesses for shorter, flexible contracts. Long term, restrictive office commitments no longer appeal to SMEs, who are increasingly looking for complete flexibility in their requirements, to scale up and down as required, and remain agile.

Do you believe the next generation of tech giants will be European? At Scale-Up Europe, we do. That’s why, a few days ago, our group of stakeholders from across the world of European technology innovation presented a shared ambition for the continent to house 10 technology companies valued more than €100bn by 2030.

A company’s brand is so important. It’s the business philosophy, its culture and ethos, its products, its team, the customer service, its corporate reputation.

Writing a compelling job ad to entice graduates can be challenging, especially if writing isn’t your strong suit. How can you create the best possible job ad to attract the best talent to your business? Based on many years of experience, I have put together the perfect formula to attract stellar talent.

Closing the skills gap in organisations and industries around the world has a key role to play in our pandemic recovery. Factors such as geography, poor infrastructure, financial hardship and a lack of public resources are preventing many from accessing training that could transform their futures. Yet recent research shows that if digitally lagging sectors—such as manufacturing, mining, healthcare and education—double their use of digital tools, Europe alone could add €2.5 trillion to its GDP by 2025. 

"It is predicted that the resale market will be bigger than fast fashion by 2029 as traditional charity shops sell more items and the for-profit resale market balloons." Thred Up stated recently.

Starting any business comes with risk. However, for startups in the technology sector those risks can be significantly different from mainstream organisations due to the frequent rapid growth in what is often a new product or service offering.

Cash flow is king. It is the lifeblood of any business. If any recent trading period has underlined this to the nation’s SME businesses, it is the last twelve months.

In the wake of the coronavirus pandemic, it seems that people are even more concerned about the environment. A survey of over 3,000 people across eight countries found that 70% of people were more aware of the impact human activity is having on the environment than before the pandemic.

Marketing spend has risen to record levels since the pandemic. PR and marketing have become business lifelines, boosting resilience and reputation throughout a challenging time. A large part of the focus has been on retaining customers and marketing efforts have become highly targeted with brand loyalty as a key driver. Approaches are increasingly personalised with customers treated as individuals and humanised to drive authenticity and credibility.

Finding insurance for your startup is essential for protecting your finances and employees. However, choosing a plan that works for your team and budget can be tricky. Luckily, there are several options available for small businesses.

NatWest’s landmark money-laundering case has dealt a huge blow to consumer trust in online banking; an industry that more than three quarters (76%) of UK consumers already admit they don’t fully trust, according to research from anti-money laundering specialists, SmartSearch.

A happy and healthy workplace is a rich environment and there’s mounting evidence that workplace culture fosters a more productive organisation. In light of recent events of the pandemic, mental health has been at the forefront of the discussion.

If you’re a business owner, the chances are you will want to know how to increase the value of your business. It’s important for any entrepreneur or business owner to have an idea of what their company is worth, especially if they are looking to either raise investment or plan an exit.

Having a strong reliable team is at the heart of building any successful sustainable business that is why investors say they invest in people not ideas. Many entrepreneurs overthink the ideas, the plans, the strategies, and underestimate the importance of building the team of people who will actually execute and turn these ideas into reality.

There are many resources that can walk you through the business basics: what to plan for, what numbers to crunch, and how to move forward. But there are a few things that we forget, or worse - things that we were never told about to begin with!

Most people would agree that things like nutrition and exercise lead to a healthier and happier individual. This same principle applies to the financial health of your business. In order to maintain a successful and thriving business, it’s important to stay healthy when it comes to your finances.

Starting a successful business at 30 and older may be daunting, especially if you have family and financial obligations. However, if you test the concept, write a plan, create a marketing strategy and find your customers, you will succeed.

There are high barriers to funding for Black founders, especially first-time ones. I know this because I’m a first-time Black founder who has raised (and is still raising) money. I’ve made a lot of mistakes, but also a lot of progress. Here’s what I’ve learned along the way.

With remote working and other scenarios caused by the pandemic increasing cybersecurity risks for businesses big and small alike, the team of experts at CloudCoCo have put together the following cyber security tips for small businesses.

The marketing space has seen drastic changes since the coronavirus pandemic began in early 2020, and marketers have had to pivot quickly to successfully navigate marketing through the great Covid crisis.

Following the ongoing discussion that youth unemployment is so high, Richard Evans, a professional careers mentor and Forbes 30 Under 30 Social Entrepreneur 2019 shares his thoughts on why the issues run much deeper than the recent pandemic. Richard has conducted over 600 interviews throughout his career and mentored over 100 students into the UK’s most competitive universities and companies as a careers mentor at The Profs.

The coronavirus pandemic has caused a year full of disruption, both in our personal and professional lives. Companies all over the UK were forced to close their offices in-line with government restrictions and 57% of all employees were told to work from home.

Businesses are often preoccupied with 'innovation'. Far from being merely a buzzword, the concept in fact reflects the necessary and consistent iteration that drives markets forwards and allows those who invest smartly a robust edge over their competitors. The trouble is, truly game-changing innovations are vanishingly rare.

The way in which businesses across the country work has transformed exponentially since March 2020, with entire workforces suddenly told to operate remotely. Some organisations thrived, with their cloud solutions and unified communication tools empowering them to adopt a remote working ethos with ease. On the other hand, those with more rigid and antiquated processes have found this sudden shift jarring. 

The kings of search Google will often improve their algorithm around SEO. This can be based on emerging tech like voice search or changes in human behaviour like the use of mobile. 2021 sees some very big changes that could easily derail your current strategy; it’s almost a clean slate.

Tech Nation’s ‘The future UK tech built’ 2021 report, published earlier this year, revealed that the UK currently sits third in the world for venture capital (VC) investment in tech companies, behind only China and the US, with $15bn pledged last year. Great news for the UK’s emerging businesses, right? Well, Simon Philips, CEO of ScaleUp Capital, tells a different story.

The COVID-19 pandemic has forced businesses of all shape and size to adapt, adjust and pivot in response to the ‘new normal’. Whilst larger businesses - who suffer from being less nimble than their startup counterparts - have faced unique difficulties, startups – who lack the cash reserves and structure of larger businesses – have also faced their own challenges. Many startups have had to fundamentally reconsider their business models and how they operate as a result.

I founded Just Helpers after seeing first-hand the exploitation which migrant workers – and particularly women – were experiencing in our cities. I wanted to offer an alternative – a cleaning business which paid fairly, offered decent working conditions and developed potential in our people.

As businesses develop, so do their ideas and offerings. This often leads to an expansion in a business’ IP portfolio. Due to the public disclosure associated with Intellectual Property (IP) rights, monitoring your competitors’ application filings may provide insight into their future offerings and business direction.

It's well known that loyalty schemes are a hugely successful marketing tactic in the UK with notable successful programmes such as Nectar, Tesco Clubcard and Morrisons having helped drive customers to businesses.  

Have you ever wondered that why is leadership development important for every workplace? The most straightforward answer to this question is that leadership skills ensure the team stays on track, achieves goals, and keeps the business profitable.

Growing up, many people considered the games I played to be a distraction from the ‘important’ things in life, such as my education and career development. However, as a member of the ‘gamer generation’, I see how much we are overturning this view. Along with many others, I believe games offer a huge amount of business learnings that as startup leaders, we can capitalise upon.

The challenges faced by small businesses over the past year have had a profound impact on global economies. This is unsurprising given that they account for more than two-thirds of global employment and contribute up to half of national global GDP.

It’s awards season and businesses of all shapes and sizes are launching themselves into the spotlight to bring home the trophies! As a consultant helping SME businesses with sales and marketing, I’m proud to have written entries for 10 winning finalists so far this year.

While the heroic abilities of the NHS have been on display throughout the COVID-19 pandemic, the last year has also exposed the longstanding limitations and frailties of our underfunded healthcare system.  

If the last 18 months have been bad for everyone in business, they’ve been disproportionately bad for the self-employed.

Launched in 2017, Huboo is one of the UK’s fastest growing fulfilment providers, working with more than 800 eCommerce retailers worldwide. Renowned for its unique ‘micro hub’ technology, which enables online retailers of all sizes to access a complete end-to-end fulfilment operation within minutes, Huboo has grown dramatically over the past few years - expanding its total UK warehouse space to 11,000sqm, and growing its team to 250 people.

Did you know that 14% of startups fail because of a poor marketing strategy? When you start a business with limited resources, you want to make sure that you're not wasting any of your resources. 

Molex Ventures was founded in 2013 as a strategic organisation designed to accelerate change and transformation through engagement with the innovation ecosystem. It leverages corporate venture capital to invest in startups and incubate organic ideas that have strategic alignment to the future growth opportunities of Molex.

As we all know by now, the road to startup success can be a dangerous one fraught with hazards, and success can often come at a price. Someone who knows that more than most is speaker, CEO, entrepreneur and executive coach, Daryl Woodhouse.

Many people see processing a payroll as a monotonous task and one to leave to the pen-pushers. However, having a successful process leads to employees being paid the right amount, on time. Payroll is a large part of the day-to-day running of a business and has over recent years become burdensome on business with the introduction of regular electronic filings and auto-enrolment compliance for pensions. There are also many penalty provisions available to HM Revenue & Customs (HMRC) to penalise for incorrect and late filings.

According to the Project Management Institute, project success depends on whether it’s delivered on time and the cost doesn’t exceed its budget. It’s even more important to consider if the delivered IT product works as it was intended, people within the company can use it and it ultimately meets that goal that drove the project initially.

As we all prepare for the reality of returning to the office, businesses are asking for more in a workspace - from allowing 'pandemic pets' in the building, to flexible contracts, and creating an environment which keeps employees' physical and mental wellbeing front of mind.

You are a startup, you've got investment, and you are ready to take on the world... but have you got solid ‘brand’ foundations in place to succeed when so many startups don’t?

Naturally, large and small businesses have innumerate differences in their motivations and capacity to operate. For instance, SMEs commonly benefit from the flexibility imparted by smaller and more focussed teams, with ownership often aligning with management. Conversely, they may have less financial freedom to invest in diversifying or building the kind of economies of scale enjoyed by more established enterprises.

New regulations for more sustainability in the European Union: on 10 February 2021, the EU adopted a tightened version of the Circular Economy Action Plan. Among other things, this plan deals particularly with the top of the sustainability chain, more specifically with specifications for a more sustainable product design. Bennet Barth, Program Director RESPOND at the BMW Foundation Herbert Quandt, explains what startup founders should look out for if they want to make their products more sustainable.

Following on from 'Unexpected Tips for Business Growth: Part 1', here are three more tips taken from successful entrepreneurs, founders and CEOs who know what it takes to not only survive tough times, but to thrive in them.

Virtual events have provided a lifeline for thousands of companies during the pandemic, allowing them to stay connected to their audiences and keep vital sales and marketing efforts going. But at the same time, most organisations have struggled to deliver a positive, consistent audience experience due to connectivity issues, problems with event formats, or difficulties encouraging participation, averting desk-based distractions and preventing Zoom fatigue.

Employees are at greater risk than ever of suffering burnout and employers should consider putting in place preventative and curative measures. For startups in particular it is important to look at tackling burnout in a sustainable way, eradicating the factors and issues before they take hold. Debra Clark, Head of Specialist at Towergate Health & Protection explains.

Fully embedding a Corporate Social Responsibility (CSR) strategy within a business is more important now than ever, and this applies to startups just as much as to any blue chip. One may be forgiven for thinking that startups have more urgent priorities: securing investment, gaining customers, hiring talent or simply turning a profit, for instance.

Sometimes in life it can pay to watch, observe, and to take no immediate action. But there are also many times in life, and in business of course, where by far the best thing to do is to seize the moment. No action, can itself become an action, as events are taken out of your hands or the situation has moved on and left you behind.

Until the early 2000s, banks held almost a monopoly in credit. Around that time, enabled by the emergence of the internet a new type of digital lending started to emerge and with it a new way to invest in private debt: peer-to-peer (P2P) lending.

What makes a great website? Who knows for sure, but there are a lot of little things we know MUST go into the pot, and just as many that need to come out. A lot of webmasters out there think they know the answer, and yet, they aren’t following their own advice.

It's been a challenging year for all businesses and the startup community has been particularly impacted by ‘unprecedented times’. Kindred opened in 2018 and we had just celebrated our first birthday when the pandemic struck. As an owner of a space centered around community and connectivity, and one that constitutes as a hospitality business, I’ve ridden both personal and professional waves of uncertainty that we’ve experienced throughout the pandemic.

We are getting new business almost every day. With the rise of social media, luckily for us, we get to see them online each day more and more. During the lockdown last year, a lot of businesses failed, meanwhile a lot of businesses got a huge increase.

But Anna, how do I build a business pitch? I get asked a lot. Unfortunately, there is no magic formula for building a good pitch. I learned it by trial and (a lot) of error. I’ll give you an example.

As a startup, it’s easy to find yourself admiring a colossal corporation and begin mentally listing all the ways entering into a partnership with it could help you get where you want to be. There's no doubt that the economies of scale, the vast customer reach, and the global brand reputation of a blue-chip player can help elevate a startup company to another level.

We face a forever-altered landscape of communication and commerce. As a native of Ukraine, I have survived difficult times. As an entrepreneur, I have kept my company alive in the face of war and revolution. And, though the details and depth of our situations differ from day to day and person to person, these steps can offer a port in any storm.

Richard McCall, CEO of Armalytix, believes that despite the post COVID-19 road to recovery, Britain’s army of small businesses face an extremely uncertain six months as the implications of tax deferrals, loans and uncertain growth combine. Richard argues access to up-to-date financial information, made easier by Open Banking will help these businesses maximise the potential upside of the recovery.

Starting and growing a business also means getting a team of people together to grow and work with you and support you. But that’s not always easy. Sometimes it takes a few tries to get that perfect match (new business idea: a LinkedIn and Tinder hybrid!) and you have to make tough decisions on who you want on your team.

You’d think that a pizza company wouldn’t be a poster child for digital transformation, but that’s exactly what Domino’s Pizza is - one of the first to debut an app that lets you order through your smartwatch or Tweet and track your order on your mobile device.

Many things in businesses are reliant upon achieving the right balance. Sometimes this balance can be easy to achieve and other times it can be much more difficult to obtain. Sometimes it is a statutory requirement and other times it is more of a yin and yang thing that improves the business in many different ways. But all are important.

Recruitment remains a significant challenge for scaling a business. Like any other business skill, recruitment takes understanding and experience to get right, but the hiring process can be lengthy - anything from about 19 hours for design/creative roles to 30 for IT posts. Get it wrong and it all adds up to a colossal waste of time.

As the country slowly emerges from COVID restrictions, one of the lasting impacts of the pandemic is the mental health crisis it has left behind. For businesses to bounce back, employee wellbeing must become a commercial priority.

Buying British has been a trend that seems to go in and out of vogue every 10-15 years. The label 'British Made' was once a mark of quality and respected the world over. Items made from British steel were the pinnacle of reliability while, until the BSE crisis, British meat was regarded as the highest quality.

Vaccination against coronavirus began in many countries worldwide, which means that humanity will soon return to everyday life, including working life. Employees and employers can safely return to their offices. Let's talk about how to do it right.

You might think the phrase ‘harvesting data’ sounds a little bit X Files, but for most businesses compiling large amounts of customer or stakeholder data is far from an alien concept. And yet only 20% of organisations currently believe they are GDPR compliant.

A new business takes a lot of courage, and this holds even for small businesses. Entrepreneurs must exercise their proficiency on different levels - from legal to finances, from marketing to sales, there is a lot to take in before taking off.

If you’re wondering how to make the best success of your startup in the first year, I’m here to share 18 top tips with you. These insights are all gained from interviewing the first aid startup Cube Group-Services Ltd when we collaborated on a blog earlier this year.

As lockdown guidelines continue to ease and normality resumes, creatives and freelancers are likely to be seeing their cash flow patterns change and invoices starting to come in and out again as workloads increase.

In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA states that PR is “all about the way organisations communicate with the public, promote themselves, and build positive reputation and public image”.

The insurance industry is ripe for disruption. For consumers, shopping for fair insurance coverage is complicated, and plans are often expensive. For insurers, measuring risk in potential customers isn’t always straightforward, and determining fault or the extent of damage in an incident is often challenging.

Sit tight and read keenly as this small piece might change the way you do things in your business. Right, a startup is no less a business than a factory or a shop. And putting processes and procedures in place is a very best practice and my kind advice to you.

The pandemic has forced businesses, CEOs, and humans in general, to reconsider what is important to them, how they want to spend their time, and what they want to do in the future. In fact, my firm’s 2021 CEO Purpose Report, conducted amidst the COVID-19 pandemic shows that 79% of CEOs surveyed said the pandemic has had an impact on the way they run their business.

COVID has meant that many medical procedures and operations across the globe have been delayed or cancelled. The issue is likely to continue for some time, so employers with staff overseas need to consider the options for supporting health and wellbeing.

Creating a great startup marketing strategy doesn’t have to be stressful. You can use solid frameworks and marketing principles to start successfully. It just helps to hear those recommendations from someone that’s had the experience before you stumble through trying to discover the best approach yourself. The ideas in this article will help you get started.

So, your business has been doing great locally - but you don’t want to stop there. You want your business to expand on a global scale and reach out to customers across the world. You’ve already taken care of the international process lines you’re going to use to provide global customers with your products or services. But… have you thought about translation?

The hospitality industry is a dynamic environment in a constant state of movement and evolution. Thanks to technology, the industry has changed at an unprecedented rate in recent years. With hotels open and working full time in the ongoing pandemic, technology is more important than ever and will play a key role in recreation.

It is safe to say that most companies in the UK faced more challenges than ever before in 2020. However, one hugely positive thing that came out of last year was the growth of peer-to-peer business support, underpinned by the help and encouragement business owners showed one another.

In a year that saw mass layoffs, permanent closures and the GDP shrink to just 8.2%, some companies still managed to achieve growth.

We are increasingly becoming a cashless society. Cashless payments make payment processing easier than ever before, helping you drive more sales and provide great customer service.

Even though it may seem COVID is almost coming to an end (in the UK at least) and retail stores reopen, it remains hard to tell if the ecommerce bubble will ever burst.

Thanks to COVID-19, remote working has become the ‘new normal’ for many workers across the globe. While many profess to prefer this way of working, the impending re-opening of offices and a gradual return of many colleagues to the 9-5, is causing increasing anxiety to those who will remain almost, or entirely working from home.

As a travel company dedicated to putting travellers first, user research has always been an important part of our work. However, in 2020 it took centre stage when the unpredictable happened and a global pandemic changed entire industries overnight.

As a start up business owner there is no doubt that you may have overcome challenges to get to where you are today. But one area that many business owners may struggle with is the relentless heightened momentum that is needed to steer a business to success without hitting burnout. Keeping up momentum when you have limited staff and are trying to jump from department to department throughout the day can leave business leaders not knowing what to prioritise.