Brand

how to scale brand
How to scale your startup brand across markets without starting from scratch

Around 47% of consumers around the world now say that local relevance means a lot…

Creativity, commerce, and AI in mid-2026 marketing mix
Creativity, commerce, and AI in mid-2026 marketing mix

The Cannes Lions Festival of Creativity 2026 wrapped up last week – the largest marketing…

Why hybrid designers are making pure specialists less relevant in startups
Why hybrid designers are making pure specialists less relevant in startups

I came to IT and product design from traditional architecture. My last year at a…

How SMBs can build trust in the age of AI slop
How SMBs can build trust in the age of AI slop

Trust in online content is under greater pressure than ever with the rapid rise of…

The GTM mistake early-stage tech startups can't afford to make
The GTM mistake early-stage tech startups can’t afford to make

Speaking recently at a digital transformation conference where senior leaders from across the technology industry…

Is everyone a thought leader? (And if so, is anyone?)
Is everyone a thought leader? (And if so, is anyone?)

If everyone is a thought leader, does that actually mean anyone is? And honestly, this…

Crossing borders isn’t just a brand exercise: why startups struggle to scale internationally
Crossing borders isn’t just a brand exercise: why startups struggle to scale internationally

Monzo pulled out of the US last month. For a brand that redefined what banking…

The biggest misconception fast-scaling companies have about marketing
The biggest misconception fast-scaling companies have about marketing

Most fast-growing companies don’t have a marketing problem. They have a scaling problem disguised as…

What investors find when they Google your startup (and how to control it)
What investors find when they Google your startup (and how to control it)

The pitch deck is step five. Most founders treat it like step one. A founder…

Do all business need PR? A startup perspective on timing, value, and approach
Do all business need PR? A startup perspective on timing, value, and approach

Public relations often enters the conversation at a later stage in a company’s growth, after…

AI search has flipped the buying journey in favour of startups
AI search has flipped the buying journey in favour of startups

For the past two decades, the online buying journey has historically followed a familiar pattern.…

Why founder storytelling is essential for PR visibility
Why founder storytelling is essential for PR visibility

The most powerful stories in business are rarely about products alone. They are about people,…

AI won’t fix your funnel, it will show you where it’s broken
AI won’t fix your funnel, it will show you where it’s broken

I keep hearing the same question from founders: “If we add AI into sales and…

Beyond features: the three Ds of product marketing
Beyond features: the three Ds of product marketing

Recently, I have been spending time with B2B tech startups and early-stage companies looking to…

How to choose a GEO agency, advice for SMEs
How to choose a GEO agency, advice for SMEs

If you run a small business, you’ll know that online visibility is everything. But staying…

Boost your startup success by dissolving doubt via your content
Boost your startup success by dissolving doubt via your content

At the start of every year, the startup and entrepreneurial space fills with bold predictions…

Who is Ihor Rudnyk?

Ihor Rudnyk is a Ukrainian entrepreneur, marketer, and SEO expert with 15+ years of experience.…

The role of audio transcription in content repurposing
The role of audio transcription in content repurposing

In today’s content-driven world, businesses and content creators are always looking for efficient ways to…

How startups can anticipate what the press wants in Q1
How startups can anticipate what the press wants in Q1

For startups, timing and relevance are everything when it comes to press coverage. Knowing what…

How to win each ebb and flow of festive marketing
How to win each ebb and flow of festive marketing

Just like that interesting jumper you’ll get from a loved one that is impossible to…