Establishing a presence as a startup where competition is rife, and money and resources are limited is a huge challenge.

Thomas Peham, VP of Marketing at enterprise CMS Storyblok, looks at how you should prepare your website and wider marketing efforts for the Christmas run-up.

Kochava takes a deep dive into the world of podcast advertising to shed light on its increasing popularity and effectiveness.

In 2024, PR’s stock is on the rise. CEOs are recognising that while marketers speak to prospects and customers, PR professionals engage with all audiences.

In the boom of digital marketing trends, one strategy that has been standing out lately is video advertising. As a result, there has been a growth in the demand for online video content as brands strive to captivate consumers with engaging visuals, reviews, and memorable messaging.

Design is more than what meets the eye. It has the power to influence, shape perceptions, and guide decision-making - for businesses, that’s pivotal. A thoughtfully designed digital product or service can resonate with users on a deeper level, establishing meaningful connections.

As a startup, it’s an exciting time when you have a news announcement to make - a launch, funding or that game-changing new hire.

New research from Twilio reveals that 50% of UK consumers want the brands they engage with to offer the communication channels they most commonly use in their day-to-day interactions.

Startups often start investing in marketing even before the release to boost sales in advance. The question of when to start PR is more complicated and requires more understanding of what to broadcast to your audience.

Every business has intellectual property (IP) assets, even if they don’t realise it. And those businesses that leverage these intellectual assets from the get-go are more likely to increase their opportunities for growth and their ability to attract investment. But all too often, businesses make mistakes that lead to their intellectual property being unprotected or to other unforeseen issues arising, so, here are my top five IP pitfalls to avoid.

The world of online advertising and marketing has been in large part powered by cookies. These little packets of code allow companies to track the online behaviours and habits of users across the web and serve them personalised ads.

In the world of business, intellectual property (IP) has become an invaluable asset. Intellectual property encompasses a wide range of intangible assets which set your business apart, protect your innovations, and contribute significantly to your bottom line. But what kinds of intellectual property does your business need?

Well-established tech companies that craft compelling narratives, leverage strategic sale timing, and maximise success through commercial relationships can achieve premium M&A values, says Lee Chin Jian, Vice President at DAI Magister.

The fastest-growing sectors on the world tech sector's stage are fintech (financial technology), SaaS technologies, cybersecurity, and health technology.

Starting a business is like embarking on a voyage, full of uncharted territories and endless possibilities. As you set sail on this entrepreneurial journey, one important aspect which often remains underappreciated is trademark protection.

Even if a startup is a potential unicorn, it still requires some PR work to boost its visibility among potential customers, investors, employees, and business partners.

Get ready to have your email marketing world turned upside down because we're about to expose the shocking truth that's been hiding behind the scenes! Email marketing tools have been dazzling us with their CRM services, segmentation sorcery, and user-friendly templates, all while making one audacious claim: "amazing deliverability."

Canva, the all-in-one visual communication platform, has released new insights from more than 4,000 marketing and creative leaders on their attitudes towards generative AI.

It's said we only get one chance to make a good first impression. There are few areas where that's more true than in marketing. The first interaction a customer has with your brand sets the stage for their perception of it.

Sebastian Gierlinger, VP of Engineering at enterprise CMS Storyblok, discusses the benefits of constant customer engagement.

Standing out from the crowd is never a luxury these days; it is a necessity. Uniqueness is far from a mere buzzword; it is the cornerstone of success. Being unique is supremely important in business and why carving out your distinctive path may be a game-changer.

Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.

Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.

So many founders and startups don’t get the recognition they deserve, but it’s not because they aren’t good enough. It’s because the world doesn’t know about them. Yet.

In my previous role as Director of EMEA Marketing for a silicon-valley B2B SaaS company, one of my favourite parts of our marketing was involving customers in our thought leadership. The power of having the voice of our customers not only positively impacted our reputation and lead generation, but also the growth of that existing customer base who joined in on our marketing.

Marketers are increasingly experimenting with technology to drive marketing campaigns, and some of the world’s biggest brands are involved. The likes of Samsung, Nike, Louis Vuitton, and Tiffany & Co. are standing out in increasingly crowded markets, paving the way for the future of marketing.

I have never been a fan of networking, coming from a background in financial services, I have attended many different events over the years, and to be honest, I didn’t enjoy any! And now I run a networking business! Bonkers hey!

The relationship between a startup and its communications agency is a critical one - you have a game-changing product, service or innovation but now you need the best support in place to help define positioning, reach the right audience and ultimately, drive growth. 

It was a match made in ecommerce Utopia - a promising new brand looking to scale up their marketing efforts, and a boutique email marketing agency looking for their next challenge. Once Neurogan Private Label and CodeCrew joined forces, the results were impactful for both parties.

Do you think of intellectual property (IP) when starting a business? Well, think again! When a business is starting up there are intellectual property considerations which may not be immediately apparent.

Rachel Sterling, Chief Marketing Officer at Identity Digital, shares her thoughts on the importance of influencers connecting their platforms via linking .bio

Why do journalist relationships matter to startups? Well, let me set the scene for you.

Low-code development, first coined by Forrester in 2014, refers to platforms that take the focus away from code and offer an integrated easy-to-use set of solutions to accelerate app and business delivery.

The proportion of UK small businesses working on specific initiatives to secure business growth has reached its highest level for three years - with 71% of enterprises working on specific strategies to improve their future prospects - according to new research from Novuna Business Finance.

Thomas Peham, VP of Marketing at enterprise CMS Storyblok looks at the new skills marketers will need to acquire in order to futureproof their careers

AI is the word on everyone’s lips. Its possibilities are being explored in every industry, from AI improvising along with musicians to new tech allowing restaurant workers to replicate Michelin star meals.

When we think about, for example, counterfeit goods or IP infringement, we tend to think about the largest and most well-known brands. Everyone knows that somewhere counterfeit Louis Vuitton, Chanel, and other apparel brand goods exist. But malicious actors fake not only large brands.

PR is not always top of your list when founding a business but at some point, you’re going to need it if you want the world to know about you, and particularly to drive inbound traffic to your new website.

In the ever-evolving landscape of business, one thing remains constant: the sheer power of digital marketing.

An initiative that offered free press releases and PR to UK-based charities and startups has reopened for applications. One charity and one startup will be selected each month to benefit from the free marketing, along with advice on how to continue building momentum. 

WordPress is a versatile and user-friendly website platform that has become one of the most popular content management systems (CMS) in the world. With over 43.2% of all websites running on WordPress, it is easy to see why it is the preferred choice of many businesses and individuals.

A successful B2B marketing strategy hinges on two things – building awareness and generating qualified leads that can be easily converted into paying customers.

A quarter (28%) of small businesses in the UK are now generating more sales from social media than from any other channel, including e-commerce and bricks-and-mortar stores, according to research from BT.

With the summer holidays in full swing, it is time to fill your Instagram feed with eye-catching photos to engage your followers and bring them along on your holidays. As design and visual communication play an increasingly significant role in our daily lives, it has never been easier to create captivating on-trend content for social media to keep everyone up to date on where you are and what you are up to.

Marketing and PR are vital elements to startup growth, but they refer to an expansive, all-encompassing discipline that can as easily lead to loss as it can to growth, without the right strategy and partner. Knowing where to start, and with whom, is key.

Monzo has analysed the businesses registered at GOV.UK Companies House to find out the most popular words and terms used in business names. Following this research, Monzo has teamed up with business experts to reveal the top dos and don’ts when naming a business.

With an estimated 4.9 billion social media users across the world, it’s easy to understand why social media marketing is an essential for businesses.

Just recently I led a PR workshop for tech startups focused on tackling air pollution. These startups and scaleups are on the Breathable Cities accelerator - a programme designed by Growth Studio and partnered by Impact on Urban Health to support UK air quality innovators.

Since ChatGPT burst onto the scene late last year, AI has been dominating headlines around the world. 

The B2B landscape is incredibly competitive. Add to this the fact that many B2B companies operate on a tight marketing budget, with little margin for error, and it quickly becomes clear how important an effective strategy is for creating awareness and generating qualified leads.

Have you ever wondered about the secret sauce behind successful SEO strategies? Well, I did. After spending more than a decade in the trenches of digital marketing, I stumbled upon the crucial ingredient: author authority. Let me explain why it's worth more than its weight in gold.

The Scale-Up Institute estimates that the UK's 34,000 scaleups contribute £1.2 million in turnover and employ 3 million+ people, making these businesses incredibly important for our economy. But as a startup transitions to a scaleup, its brand and business become increasingly visible, so knowing how to behave and communicate is integral to keeping the business operating and thriving.

With fear-mongering stories appearing in the news, on almost a daily basis, you could be mistaken for thinking it’s an easy job to get your AI solutions communicated to the media. The danger is right now the media is saturated with news on artificial intelligence, both negative and positive, with the former dominating the last few weeks.

The benefits of social media advertising are undeniable. It can help businesses with finding and attracting new audiences, crafting strong brand messaging and, crucially, driving sales.

For every startup founder, getting to grips with digital marketing is a must.

Data trends in the realm of B2B marketing are constantly evolving, making it essential for companies to stay ahead of the curve to maintain a competitive edge.

ChatGPT has taken the world by storm over the last few months, with businesses swearing allegiance to the platform and its productivity potential. It’s true that it can be useful for just about anything, from planning what to cook for dinner to generating complex code.

While summer 2023 hasn't officially begun, the prospect of Christmas appears distant. However, for product-based startups, the most significant time of the year for a successful festive season is just around the corner. For many startup brands, the final 6 weeks of the year account for approximately 50% of annual sales but the work to get there starts a lot earlier.

In today's cutthroat startup landscape, where innovation reigns supreme, and competition is fierce, one factor often separates the winners from the rest – personal branding.

At the Dublin Tech Summit 2023, Jiawei Wang, International Consultant, SPI discussed how European startups and SMEs can enter the Chinese market.

“There has been a real rise in interest in audio content within the entrepreneurial space…”

London-based global fintech, Unlimint, has announced a rebranding of its name to Unlimit, which will reflect the company’s new positioning, unify its product line, and highlight its mission to eliminate financial borders, enabling businesses to operate both locally and internationally with ease across Europe, the UK, LatAm, APAC, and Africa.

Modern-day entrepreneurs have utilised various resources such as programs, interviews, and podcasts to expand their empires. With this emergence of entrepreneurs in the influencer sphere, Business Name Generator has delved into social data to find out which entrepreneurs hold the most influence online in 2023.

Where, what, and how to ensure that your startup is talked about? Do you require TechCrunch publications to make your company successful? How do you measure the effectiveness of your PR?

Road Hounds has an OG NFT Collection launching with a Mint Date in June. The Road Hounds NFT imagery is suitably K-9 by design.

Whether a small startup or global behemoth, the decision to use Amazon is now one all companies selling products online must at least consider.

A media interview is a crucial opportunity to get your message across. There are no second takes for a live broadcast, so it's essential that you're prepared for any scenario.

At Growth Studio, we help startups focused on improving planet health, succeed, grow, and attract investment. Indeed, it's fundamental to our own success that our startup community secure motivated investors. And our most recent Breathable Cities programme for clean air startups is no exception. 

With the sun shining through the window on the Skyline stage at BrightonSEO, Jon Earnshaw from Pi Datametrics delivered an intriguing and engaging talk to delegates about the future of SEO by looking at how people actually go about searching. Perhaps most poignantly pointing to 'voice' as the future.

A social media guide is a framework for how your company should behave online.

Polly Roberts, Head of Strategy and Planning at ethical advertising agency Media Bounty, looks at the seven things brands need to know about moving from a startup to a scaleup.

If we don’t know what we want, we can’t expect to get it. However, getting our intention right in the first place can be thoroughly challenging but it is imperative if we hope, or expect, to reach our target.

Earned media can be rocket fuel for a startup. Be it a review in TechCrunch, a profile in Engadget or news about a fundraising round in Venture Beat, positive media coverage can move mountains for early-stage companies.

E2E, in association with The Independent and in partnership with IWG plc as the strategic founding partner, has today announced its Female 100 list which identifies the 100 fastest-growing female-led or founded businesses in the UK through their growth rate of employees over the past three years from data gathered by Experian and Go Live Data.

Joanne Safo, CEO of insurtech Lukango, has won the top prize of a £20k grant on the Black Girl Fest (BGF) Launchpad Programme, powered by Phoenix court, LocalGlobe, Goldman Sachs and Salesforce Ventures.

SMEs play a crucial role in the economy, accounting for a significant portion of job creation and economic growth. In today's competitive market, providing outstanding customer service is essential for the success of SMEs. According to Khoros, 83% of customers agree that they feel more loyal to brands that respond and resolve their complaints.

In the wake of Covid-19, many industries have been struggling to get customers back in to physical stores, restaurants, gyms and much more.

When Steve Jobs named Apple, it came down to a simple decision. He just liked it; and it had the additional benefit of getting his fledgling company ahead of Atari in the phone book.

Sustainability management platform FuturePlus, and London’s new media and culture district featuring the world’s most advanced immersive screens, Outernet, have teamed up to create the Outernet Impact Award in association with FuturePlus.

It may seem a bit late in the day to be writing about ‘brand purpose’ – tons of inspiring thinkers, brand gurus and marketers have done that already. It’s over a decade since Simon Sinek’s inspiring golden circle diagram and David Hieatt’s Do Purpose book. Yet, what they say about having an underlying ‘why’ or ‘cause’ holds true – it’s compelling because it’s so ludicrously simple.

Vestico, the social fit and personalisation platform for fashion and beauty, has secured a £250,000 investment from early-stage focused venture capital firm Jenson Funding Partners to further develop its technology and define the next generation of eCommerce.

As more and more brands are looking for compliant ways to create personalised experiences for their customers, and with rules about third-party cookies changing regularly, first-party data insights are becoming more important than ever.

HVAC companies are always looking for new and innovative ways to generate leads. As a business owner, it's important to stay ahead of the competition and find new and creative ways to bring in customers. We'll discuss eight expert lead-generation tips for HVAC companies, as well as some examples of how these tips can be put into action. So whether you're just starting or you've been in business for years, read on for some valuable insight!

SPORTSESSION.COM has launched a sports coaching platform which provides simple and streamlined access to find a sports coach in a sport of your choice. It is available across the UK and enables access to over 1,400 coaches across 64 different sports. 

: More than a quarter of Brits now make the majority of their purchases online - an increase of 18% when compared to shopping pre-pandemic, according to new data. 

Home Grown, a private members’ club in Marylebone, London, and a global community of visionary entrepreneurs, investors and business leaders, has become a vital space for many of the new founders to connect and grow. By offering unrivalled access to market insights, industry knowledge and exclusive networking opportunities, the club provides entrepreneurial pioneers with unique resources to unlock the true value of their business potential.

With over one billion users, TikTok is the fastest growing social media platform in the world. And it isn’t just for lip-syncing teens anymore. It has become an important marketing channel for many brands, including SproutWorld, that debuted on the platform a mere two months ago.

Creating world-class customer experience (CX) involves designing a ‘memorably positive’ series of interactions between your brand and your customers.

Photography is one of the most important aspects of your branding and shouldn’t be underestimated. From building a positive reputation and grabbing the attention of the right audience, to getting recognised, there are so many reasons why you need to invest in photography when it comes to reinforcing your business’ brand.

Lavanda, the global leader in flexible living solutions for institutional real estate, and Spruce, the leading on-demand service provider for multifamily communities, today announce a strategic partnership designed to provide US multifamily portfolios with a comprehensive and industry-defining short-term rental solution.

Hosted by Dan Murray-Serter, serial entrepreneur and co-founder of braincare company Heights, the Secret Leaders podcast focuses on what it’s like to be a top entrepreneur and how to get there.

In this digital era businesses need to prove they are genuine. Understandably customers are initially sceptical when it comes to purchasing online or hiring someone they don’t know to deliver a service.  A video is the perfect solution as it is an extremely effective way to communicate and create a sense of the physical existence of a business.

A powerful online presence can make a huge impact on the success of any business, be it a small brick-and-mortar, or an e-commerce website. This has become increasingly accurate in recent years, with changing consumer habits and a majority of people turning to the internet to shop, discover local businesses, and learn more about your company.

Marketing is a critical part for a startup in driving growth and retention, yet one of the main challenges of any startup leader is having the time and resources to spend on it. From being the HR manager, to the main salesperson, to developing and launching the actual product, startup leaders already wear many hats, so when it comes to marketing, they need a simple and doable approach.

Of the millions of brands that launch every year, around 90% will fail. So how can you make that 10%?

Whether a business has just been established or has been operating for many years, there is a growing need for organisations to be adjusting their operating methods to deliver better sustainability.

Since the start of the Internet, content has been one of the critical factors that helps drive online visibility and business growth. Content marketing is creating and distributing valuable content to attract a defined audience. It ultimately drives profitable customer action.

Now you have considered the website and your needs in my previous article, you’ll want to get started. Most websites are built in one of three ways and the path you choose will be influenced by budget, knowledge, and your available time.

We understand that building a website can be intimidating. There’s a lot to consider. You’re going to be competing with many established, well-designed websites. Every business owner wants their website to ‘stand out’ and there are a lot of components and considerations.