Login Why your digital ads are failing, and how to fix them With live entertainment and theatre marketing budgets squeezed, CEO of performance marketing agency SINE Digital, James Dale, explains how his business has quantified the financial burden of ‘boring’ in live entertainment, and looks at why brands are failing to invest in the quality creative needed to beat the ad algorithms Brand 21 hours ago
Login Business branding decisions that backfired A bold rebrand can breathe new life into a business, helping it stay relevant in a fast-changing market. But when done poorly, it can do quite the opposite, drawing criticism, confusing customers, and in some cases, damaging brand loyalty built over decades. Brand 5 days ago
Login Preparing your startup for the summer slump Summer is coming, and for many startup owners that can mean we are preparing for the summer slump. It’s a known thing: clients are on holiday, people on annual leave, and your service isn’t their top priority. Brand 5 days ago
Login Scaling with story: how SMEs can use narrative to punch above their weight Yorkshire’s first bean-to-bar chocolate company, Bullion, is a masterclass in the power of a business story. Founded by Max Scotford in 2016 as a side hustle inspired by a Saturday morning TV segment, Bullion officially launched in 2017. Within a year, the Sheffield-based brand had moved from Max’s kitchen to a full-scale factory, expanding to multiple sites with a café, bakery, and thriving team by mid-2025. Brand 1 week ago
Login Should your startup handle its own marketing? 5 considerations to decide whether to outsource Marketing is one of the most critical drivers of success for your startup. It builds your brand, attracts customers, and keeps your growth engine running. When it comes to execution, you’ll face an important choice – should you create an in-house marketing team or outsource the work? Brand 1 week ago
Login 5 ways to stand out as a founder In a crowded marketplace where everyone seems to be saying the same thing, the biggest challenge startup founders face is standing out. Award-winning business strategist Lisa Johnson, who has amassed a following of over 50,000 people online, shares how to truly shine in your visibility as a startup founder. Brand 1 week ago
Login How GenAI can boost your startup marketing According to Salesforce’s “State of Marketing” report, “implementing or leveraging AI” is the number one priority for marketers. Still, the survey showed that although 96% of the specialists implemented generative AI in marketing operations, only 32% had fully applied it. The question is not whether firms should but rather how they implement gen AI tools in their marketing strategies. Brand 1 week ago
Login The end of search as we know it: why AI is rewriting the rules of customer discovery When I started my career at Google two decades ago, we were obsessed with one thing: helping people find what they were looking for faster. Google's latest AI announcements signal something far more profound. Tech leaders are not just changing how people search, they’re fundamentally transforming how they discover and buy. Brand 2 weeks ago
Login Why aren’t they buying? The secret power of FOMO in startup marketing We’ve all seen that: great product, strong team, yet no people who are buying. In the UK, the average e-commerce conversion rate floats around 2.5% to 3% (as of late 2023 to early 2025). That means just two or three out of every 100 visitors actually make a purchase. Brand 3 weeks ago
Login The rise of the influen-ceo: UK business leaders see themselves as influencers CEOs are taking over our social feeds, with one in three (30%) building up such a following that they now see themselves as influencers. That’s according to new research from BT, which finds execs now see their social media presence as critical to their business strategy. Brand 1 month ago
Login The Christmas PR trap: why startups often miss out, and how to get in early Every Q4, Christmas gift guides fill magazines, newspapers, and online publications. And every year, thousands of startups are caught off guard, trying too late to get their products featured. Brand 1 month ago
Login Utilising brand x brand collaborations for startups When startups map out their growth strategy, influencer marketing is often the first port of call. It’s seen as the shiny, must-do tactic that promises rapid brand awareness, new customer discovery, and double-digit growth. Brand 1 month ago
Login 4 easy digital marketing strategies for small business owners More of us than ever before are thinking about starting a business in the next 12 months, according to research from small business support platform and membership community Enterprise Nation. Brand 1 month ago
Login UK marketing teams lead the charge in embracing AI at work In recent years, the integration of artificial intelligence (AI) tools has become increasingly essential to UK workplaces. Data from the latest Freshworks AI Workplace report reveals stark contrasts in how UK professionals across different sectors are embracing – or resisting – the integration of AI into their daily work. Brand 1 month ago
Login Feel first, buy later: the blueprint behind great branding Why is the human side of branding something startups can't afford to ignore? When we talk about branding, most minds jump straight to logos, taglines, and colour palettes. But for startups, whether B2B/B2C or, as I like to call it, H2H (human to human), the most powerful branding doesn't live in visual identity or marketing campaigns. It lives in what we can’t see: emotions, trust, and human connection. Brand 1 month ago
Login Mastering the scaleup journey: 5 marketing moves that drive growth Elevating a business from startup to scaleup is something research widely suggests will only be achieved by around one in 200. That means, of the 900,000 companies which launched in 2023, only 4,500 will reach that next level of success. Brand 2 months ago
Login From static to strategic: brand equity role in an adaptable era In the world of business, your brand is more than just a logo, a colour palette, or a catchy slogan. It’s the sum of how people perceive your business, the value they associate with it, and the emotional connection they feel toward it. This collective perception is what we call brand equity and it’s one of your most valuable business assets. Brand 2 months ago
Login How to increase your brand recognition and grow your business Branding isn’t just a marketing gimmick. It impacts all aspects of your business from retaining employees to your pricing, and to the sustainable growth of the business. Brand 2 months ago
Login 6 questions eCommerce brands should be asking a PR agency before hiring them After over two decades in the industry, we know that eCommerce brands have the power to manage their own PR strategies successfully, without the need for an agency. Brand 2 months ago
Login Expert tips to improve communication and boost morale As a Communications and PR expert with over two decades of experience across the public, private, and third sectors, I’ve learned that great communication isn’t just a business asset – it’s a wellbeing essential. Brand 2 months ago