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ARTICLES IN Brand
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There’s no “I” in robot: The value of your personal brand

In a world where robotics and automation increasingly permeate every aspect of life, personal branding has emerged as a critical differentiator for human professionals. 

Brand 13 hours ago
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Empowering Entrepreneurs in Emerging Markets Through Digital Advertising

Accessibility. It’s a word with a meaning that is special to my heart. I am passionate about creating a more equal world where people and businesses within emerging markets can participate, grow, and thrive on a global scale. The pool of untapped entrepreneurial talent in those regions needs the opportunity to flourish.

Brand 3 days ago
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Marketing expert’s top tips for accelerating your startup’s growth

Establishing a presence as a startup where competition is rife, and money and resources are limited is a huge challenge.

Brand 1 week ago
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Is your website ready for the holiday season? 

Thomas Peham, VP of Marketing at enterprise CMS Storyblok, looks at how you should prepare your website and wider marketing efforts for the Christmas run-up.

Brand 1 week ago
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Podcast advertising: a lesser-known secret to marketing success

Kochava takes a deep dive into the world of podcast advertising to shed light on its increasing popularity and effectiveness.

Brand 1 week ago
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Top PR trends for 2024

In 2024, PR’s stock is on the rise. CEOs are recognising that while marketers speak to prospects and customers, PR professionals engage with all audiences.

Brand 1 week ago
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Why video marketing should be a part of your digital strategy

In the boom of digital marketing trends, one strategy that has been standing out lately is video advertising. As a result, there has been a growth in the demand for online video content as brands strive to captivate consumers with engaging visuals, reviews, and memorable messaging.

Brand 1 week ago
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Friendly by Design: How User-Friendly Design Elevates Businesses to a League of Their Own

Design is more than what meets the eye. It has the power to influence, shape perceptions, and guide decision-making - for businesses, that’s pivotal. A thoughtfully designed digital product or service can resonate with users on a deeper level, establishing meaningful connections.

Brand 2 weeks ago
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No news? No problem: how to secure media coverage when you don’t have an announcement

As a startup, it’s an exciting time when you have a news announcement to make - a launch, funding or that game-changing new hire.

Brand 1 month ago
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To DM, or not to DM? Brands Need to Earn Place in a Customer’s Inner Circle

New research from Twilio reveals that 50% of UK consumers want the brands they engage with to offer the communication channels they most commonly use in their day-to-day interactions.

Brand 1 month ago
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When is it time to start PR for a startup?

Startups often start investing in marketing even before the release to boost sales in advance. The question of when to start PR is more complicated and requires more understanding of what to broadcast to your audience.

Brand 1 month ago
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Top five intellectual property mistakes and how to avoid them

Every business has intellectual property (IP) assets, even if they don’t realise it. And those businesses that leverage these intellectual assets from the get-go are more likely to increase their opportunities for growth and their ability to attract investment. But all too often, businesses make mistakes that lead to their intellectual property being unprotected or to other unforeseen issues arising, so, here are my top five IP pitfalls to avoid.

Brand 1 month ago
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How the cookie crumbles: what the death of third-party cookies means for marketers

The world of online advertising and marketing has been in large part powered by cookies. These little packets of code allow companies to track the online behaviours and habits of users across the web and serve them personalised ads.

Brand 1 month ago
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What Intellectual Property do I need for my business?

In the world of business, intellectual property (IP) has become an invaluable asset. Intellectual property encompasses a wide range of intangible assets which set your business apart, protect your innovations, and contribute significantly to your bottom line. But what kinds of intellectual property does your business need?

Brand 1 month ago
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Competitive risk is key to high acquisition values

Well-established tech companies that craft compelling narratives, leverage strategic sale timing, and maximise success through commercial relationships can achieve premium M&A values, says Lee Chin Jian, Vice President at DAI Magister.

Brand 1 month ago
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The mission is possible: navigating marketing in fast-growth regulated sectors

The fastest-growing sectors on the world tech sector's stage are fintech (financial technology), SaaS technologies, cybersecurity, and health technology.

Brand 1 month ago
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Understanding trademark protection when starting a business

Starting a business is like embarking on a voyage, full of uncharted territories and endless possibilities. As you set sail on this entrepreneurial journey, one important aspect which often remains underappreciated is trademark protection.

Brand 2 months ago
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Your Startup Deserves the Spotlight: PR Strategies for Emerging Gems

Even if a startup is a potential unicorn, it still requires some PR work to boost its visibility among potential customers, investors, employees, and business partners.

Brand 2 months ago
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The Email Marketing Deception: Unmasking the Deliverability Mirage

Get ready to have your email marketing world turned upside down because we're about to expose the shocking truth that's been hiding behind the scenes! Email marketing tools have been dazzling us with their CRM services, segmentation sorcery, and user-friendly templates, all while making one audacious claim: "amazing deliverability."

Brand 2 months ago
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75% of Creative Leaders See Generative AI as Vital in Their Toolkit

Canva, the all-in-one visual communication platform, has released new insights from more than 4,000 marketing and creative leaders on their attitudes towards generative AI.

Brand 2 months ago
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Why first impressions matter

It's said we only get one chance to make a good first impression. There are few areas where that's more true than in marketing. The first interaction a customer has with your brand sets the stage for their perception of it.

Brand 2 months ago
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Why building in public could be your best growth strategy

Sebastian Gierlinger, VP of Engineering at enterprise CMS Storyblok, discusses the benefits of constant customer engagement.

Brand 3 months ago
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The Power of Uniqueness in Business

Standing out from the crowd is never a luxury these days; it is a necessity. Uniqueness is far from a mere buzzword; it is the cornerstone of success. Being unique is supremely important in business and why carving out your distinctive path may be a game-changer.

Brand 3 months ago
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What is dark social and why does it matter for your brand?

Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.

Brand 3 months ago
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Tips from an expert

Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.

Brand 3 months ago
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How building your personal brand can change your life

So many founders and startups don’t get the recognition they deserve, but it’s not because they aren’t good enough. It’s because the world doesn’t know about them. Yet.

Brand 3 months ago
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Leveraging account-based marketing to grow your business

In my previous role as Director of EMEA Marketing for a silicon-valley B2B SaaS company, one of my favourite parts of our marketing was involving customers in our thought leadership. The power of having the voice of our customers not only positively impacted our reputation and lead generation, but also the growth of that existing customer base who joined in on our marketing.

Brand 3 months ago
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Tech driven marketing campaigns are changing the game

Marketers are increasingly experimenting with technology to drive marketing campaigns, and some of the world’s biggest brands are involved. The likes of Samsung, Nike, Louis Vuitton, and Tiffany & Co. are standing out in increasingly crowded markets, paving the way for the future of marketing.

Brand 3 months ago
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9 Ways You Can Scale Your Startup by Creating the Right Connections

I have never been a fan of networking, coming from a background in financial services, I have attended many different events over the years, and to be honest, I didn’t enjoy any! And now I run a networking business! Bonkers hey!

Brand 3 months ago
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How to work with a comms partner to achieve maximum ROI

The relationship between a startup and its communications agency is a critical one - you have a game-changing product, service or innovation but now you need the best support in place to help define positioning, reach the right audience and ultimately, drive growth. 

Brand 3 months ago
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How Email Marketing Took This Startup From Good to great

It was a match made in ecommerce Utopia - a promising new brand looking to scale up their marketing efforts, and a boutique email marketing agency looking for their next challenge. Once Neurogan Private Label and CodeCrew joined forces, the results were impactful for both parties.

Brand 3 months ago
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What intellectual property is involved when starting a business?

Do you think of intellectual property (IP) when starting a business? Well, think again! When a business is starting up there are intellectual property considerations which may not be immediately apparent.

Brand 3 months ago
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The importance of influencers owning their digital presence

Rachel Sterling, Chief Marketing Officer at Identity Digital, shares her thoughts on the importance of influencers connecting their platforms via linking .bio

Brand 3 months ago
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Media Mastery: The Startup Guide to Journalist Relations

Why do journalist relationships matter to startups? Well, let me set the scene for you.

Brand 3 months ago
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How Low-code is Fuelling a New Era of Business

Low-code development, first coined by Forrester in 2014, refers to platforms that take the focus away from code and offer an integrated easy-to-use set of solutions to accelerate app and business delivery.

Brand 3 months ago
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Small business growth planning hits 3 year high

The proportion of UK small businesses working on specific initiatives to secure business growth has reached its highest level for three years - with 71% of enterprises working on specific strategies to improve their future prospects - according to new research from Novuna Business Finance.

Brand 3 months ago
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Five essential skills for the marketer of the future

Thomas Peham, VP of Marketing at enterprise CMS Storyblok looks at the new skills marketers will need to acquire in order to futureproof their careers

 

Brand 3 months ago
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How can AI supercharge B2B Customer Success?

AI is the word on everyone’s lips. Its possibilities are being explored in every industry, from AI improvising along with musicians to new tech allowing restaurant workers to replicate Michelin star meals.

Brand 3 months ago
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Brand Protection is Not Just for Corporations

When we think about, for example, counterfeit goods or IP infringement, we tend to think about the largest and most well-known brands. Everyone knows that somewhere counterfeit Louis Vuitton, Chanel, and other apparel brand goods exist. But malicious actors fake not only large brands.

Brand 3 months ago
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The risks of overlooking a robust PR strategy while scaling your business

PR is not always top of your list when founding a business but at some point, you’re going to need it if you want the world to know about you, and particularly to drive inbound traffic to your new website.

Brand 3 months ago
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Maximising Your Digital Marketing Budget

In the ever-evolving landscape of business, one thing remains constant: the sheer power of digital marketing.

Brand 3 months ago
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Free press release initiative reopens for UK charities and startups

An initiative that offered free press releases and PR to UK-based charities and startups has reopened for applications. One charity and one startup will be selected each month to benefit from the free marketing, along with advice on how to continue building momentum. 

Brand 3 months ago
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Top 5 WordPress Website Designs for Beginners

WordPress is a versatile and user-friendly website platform that has become one of the most popular content management systems (CMS) in the world. With over 43.2% of all websites running on WordPress, it is easy to see why it is the preferred choice of many businesses and individuals.

Brand 4 months ago
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Paid Social strategies that will build your B2B audience

A successful B2B marketing strategy hinges on two things – building awareness and generating qualified leads that can be easily converted into paying customers.

Brand 4 months ago
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Social media is top sales generator for UK small businesses

A quarter (28%) of small businesses in the UK are now generating more sales from social media than from any other channel, including e-commerce and bricks-and-mortar stores, according to research from BT.

Brand 4 months ago
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5 tips to level up your social media during summer

With the summer holidays in full swing, it is time to fill your Instagram feed with eye-catching photos to engage your followers and bring them along on your holidays. As design and visual communication play an increasingly significant role in our daily lives, it has never been easier to create captivating on-trend content for social media to keep everyone up to date on where you are and what you are up to.

Brand 4 months ago
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What Startups Need to Know About Hiring PR and Marketing Agencies

Marketing and PR are vital elements to startup growth, but they refer to an expansive, all-encompassing discipline that can as easily lead to loss as it can to growth, without the right strategy and partner. Knowing where to start, and with whom, is key.

Brand 4 months ago
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The biggest dos and don’ts when naming your business

Monzo has analysed the businesses registered at GOV.UK Companies House to find out the most popular words and terms used in business names. Following this research, Monzo has teamed up with business experts to reveal the top dos and don’ts when naming a business.

Brand 4 months ago
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8 social media mistakes to avoid if you want to grow

With an estimated 4.9 billion social media users across the world, it’s easy to understand why social media marketing is an essential for businesses.

Brand 4 months ago
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PR For Startups: Top Tips for Brilliant PR

Just recently I led a PR workshop for tech startups focused on tackling air pollution. These startups and scaleups are on the Breathable Cities accelerator - a programme designed by Growth Studio and partnered by Impact on Urban Health to support UK air quality innovators.

Brand 4 months ago
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The Impact of AI on Marketing, and How You Can Benefit

Since ChatGPT burst onto the scene late last year, AI has been dominating headlines around the world. 

Brand 4 months ago
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5 things that won’t add value to your B2B marketing strategy

The B2B landscape is incredibly competitive. Add to this the fact that many B2B companies operate on a tight marketing budget, with little margin for error, and it quickly becomes clear how important an effective strategy is for creating awareness and generating qualified leads.

Brand 4 months ago
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Why Building Author Authority Helps in SEO

Have you ever wondered about the secret sauce behind successful SEO strategies? Well, I did. After spending more than a decade in the trenches of digital marketing, I stumbled upon the crucial ingredient: author authority. Let me explain why it's worth more than its weight in gold.

Brand 4 months ago
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7 common PR mistakes startup founders make as they scale

The Scale-Up Institute estimates that the UK's 34,000 scaleups contribute £1.2 million in turnover and employ 3 million+ people, making these businesses incredibly important for our economy. But as a startup transitions to a scaleup, its brand and business become increasingly visible, so knowing how to behave and communicate is integral to keeping the business operating and thriving.

Brand 4 months ago
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How to run a comms strategy for AI companies

With fear-mongering stories appearing in the news, on almost a daily basis, you could be mistaken for thinking it’s an easy job to get your AI solutions communicated to the media. The danger is right now the media is saturated with news on artificial intelligence, both negative and positive, with the former dominating the last few weeks.

Brand 4 months ago
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Is your business leveraging the power of LinkedIn advertising?

The benefits of social media advertising are undeniable. It can help businesses with finding and attracting new audiences, crafting strong brand messaging and, crucially, driving sales.

Brand 5 months ago
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Your digital marketing needs a Golden Circle

For every startup founder, getting to grips with digital marketing is a must.

Brand 5 months ago
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The Hot Trends in B2B Marketing Data 2023 and Beyond

Data trends in the realm of B2B marketing are constantly evolving, making it essential for companies to stay ahead of the curve to maintain a competitive edge.

Brand 5 months ago
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How marketers can make the most out of ChatGPT

ChatGPT has taken the world by storm over the last few months, with businesses swearing allegiance to the platform and its productivity potential. It’s true that it can be useful for just about anything, from planning what to cook for dinner to generating complex code.

Brand 5 months ago
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Why summer is the perfect time to kickstart Christmas PR

While summer 2023 hasn't officially begun, the prospect of Christmas appears distant. However, for product-based startups, the most significant time of the year for a successful festive season is just around the corner. For many startup brands, the final 6 weeks of the year account for approximately 50% of annual sales but the work to get there starts a lot earlier.

Brand 5 months ago
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How to craft a personal brand that aligns with your startup

In today's cutthroat startup landscape, where innovation reigns supreme, and competition is fierce, one factor often separates the winners from the rest – personal branding.

Brand 5 months ago
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Dublin Tech Summit: how startups can enter the Chinese market

At the Dublin Tech Summit 2023, Jiawei Wang, International Consultant, SPI discussed how European startups and SMEs can enter the Chinese market.

Brand 6 months ago
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The power of podcasting: five things you need to consider

“There has been a real rise in interest in audio content within the entrepreneurial space…”

Brand 6 months ago
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Unlimint rebrands in line with mission to eliminate financial borders

London-based global fintech, Unlimint, has announced a rebranding of its name to Unlimit, which will reflect the company’s new positioning, unify its product line, and highlight its mission to eliminate financial borders, enabling businesses to operate both locally and internationally with ease across Europe, the UK, LatAm, APAC, and Africa.

Brand 6 months ago
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New data reveals the world’s most influential entrepreneurs

Modern-day entrepreneurs have utilised various resources such as programs, interviews, and podcasts to expand their empires. With this emergence of entrepreneurs in the influencer sphere, Business Name Generator has delved into social data to find out which entrepreneurs hold the most influence online in 2023.

Brand 6 months ago
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Seven tips for a startup founder to raise awareness

Where, what, and how to ensure that your startup is talked about? Do you require TechCrunch publications to make your company successful? How do you measure the effectiveness of your PR?

Brand 6 months ago
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Road Hounds: A new NFT drop like no other

Road Hounds has an OG NFT Collection launching with a Mint Date in June. The Road Hounds NFT imagery is suitably K-9 by design.

Brand 7 months ago
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Is Amazon a friend or foe for businesses?

Whether a small startup or global behemoth, the decision to use Amazon is now one all companies selling products online must at least consider.

Brand 7 months ago
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How to become a trusted and confident spokesperson for your organisation

A media interview is a crucial opportunity to get your message across. There are no second takes for a live broadcast, so it's essential that you're prepared for any scenario.

Brand 7 months ago
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What can climate and environmental startups do to maximise growth and investment?

At Growth Studio, we help startups focused on improving planet health, succeed, grow, and attract investment. Indeed, it's fundamental to our own success that our startup community secure motivated investors. And our most recent Breathable Cities programme for clean air startups is no exception. 

Brand 7 months ago
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Is ‘voice’ the new search?

With the sun shining through the window on the Skyline stage at BrightonSEO, Jon Earnshaw from Pi Datametrics delivered an intriguing and engaging talk to delegates about the future of SEO by looking at how people actually go about searching. Perhaps most poignantly pointing to 'voice' as the future.

Brand 7 months ago
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How to create a social media guide for your business

A social media guide is a framework for how your company should behave online.

Brand 7 months ago
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Moving from startup to scaleup

Polly Roberts, Head of Strategy and Planning at ethical advertising agency Media Bounty, looks at the seven things brands need to know about moving from a startup to a scaleup.

Brand 7 months ago
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How to hone your brand using intentions to start how you want to finish

If we don’t know what we want, we can’t expect to get it. However, getting our intention right in the first place can be thoroughly challenging but it is imperative if we hope, or expect, to reach our target.

Brand 7 months ago
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Four common misperceptions startups have about earned media coverage

Earned media can be rocket fuel for a startup. Be it a review in TechCrunch, a profile in Engadget or news about a fundraising round in Venture Beat, positive media coverage can move mountains for early-stage companies.

Brand 7 months ago
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E2E Female 100 list announced in association with, The Independent

E2E, in association with The Independent and in partnership with IWG plc as the strategic founding partner, has today announced its Female 100 list which identifies the 100 fastest-growing female-led or founded businesses in the UK through their growth rate of employees over the past three years from data gathered by Experian and Go Live Data.

Brand 8 months ago
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Joanne Safo, CEO of Lukango, wins top grant prize in Black Girl Fest Launchpad Programme

Joanne Safo, CEO of insurtech Lukango, has won the top prize of a £20k grant on the Black Girl Fest (BGF) Launchpad Programme, powered by Phoenix court, LocalGlobe, Goldman Sachs and Salesforce Ventures.

Brand 9 months ago
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The importance of outstanding customer service for SMEs

SMEs play a crucial role in the economy, accounting for a significant portion of job creation and economic growth. In today's competitive market, providing outstanding customer service is essential for the success of SMEs. According to Khoros, 83% of customers agree that they feel more loyal to brands that respond and resolve their complaints.

Brand 9 months ago
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How digital advertising is improving consumer engagement

In the wake of Covid-19, many industries have been struggling to get customers back in to physical stores, restaurants, gyms and much more.

Brand 9 months ago
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What to keep in mind when choosing a startup brand

When Steve Jobs named Apple, it came down to a simple decision. He just liked it; and it had the additional benefit of getting his fledgling company ahead of Atari in the phone book.

Brand 10 months ago
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FuturePlus and Outernet Unite to Create First Sustainability Impact Awards for High-Growth Companies

Sustainability management platform FuturePlus, and London’s new media and culture district featuring the world’s most advanced immersive screens, Outernet, have teamed up to create the Outernet Impact Award in association with FuturePlus.

Brand 1 year ago
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Balancing brand belief with business reality

It may seem a bit late in the day to be writing about ‘brand purpose’ – tons of inspiring thinkers, brand gurus and marketers have done that already. It’s over a decade since Simon Sinek’s inspiring golden circle diagram and David Hieatt’s Do Purpose book. Yet, what they say about having an underlying ‘why’ or ‘cause’ holds true – it’s compelling because it’s so ludicrously simple.

Brand 1 year ago
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Fashion and beauty tech platform Vestico hits the runway to latest investment

Vestico, the social fit and personalisation platform for fashion and beauty, has secured a £250,000 investment from early-stage focused venture capital firm Jenson Funding Partners to further develop its technology and define the next generation of eCommerce.

Brand 1 year ago
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eyos: Company Profile

As more and more brands are looking for compliant ways to create personalised experiences for their customers, and with rules about third-party cookies changing regularly, first-party data insights are becoming more important than ever.

Brand 1 year ago
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Expert Lead Generation Tips for HVAC Companies

HVAC companies are always looking for new and innovative ways to generate leads. As a business owner, it's important to stay ahead of the competition and find new and creative ways to bring in customers. We'll discuss eight expert lead-generation tips for HVAC companies, as well as some examples of how these tips can be put into action. So whether you're just starting or you've been in business for years, read on for some valuable insight!

Brand 1 year ago
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SPORTSESSION.COM launches sports coaching platform to transform how businesses engage employees

SPORTSESSION.COM has launched a sports coaching platform which provides simple and streamlined access to find a sports coach in a sport of your choice. It is available across the UK and enables access to over 1,400 coaches across 64 different sports. 

Brand 1 year ago
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Post-pandemic shopping: one in four now make majority of purchases online

: More than a quarter of Brits now make the majority of their purchases online - an increase of 18% when compared to shopping pre-pandemic, according to new data. 

Brand 1 year ago
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London’s Leading Business Club Home Grown Supports New Entrepreneurs with a Space to Connect, Learn and Find Investment

Home Grown, a private members’ club in Marylebone, London, and a global community of visionary entrepreneurs, investors and business leaders, has become a vital space for many of the new founders to connect and grow. By offering unrivalled access to market insights, industry knowledge and exclusive networking opportunities, the club provides entrepreneurial pioneers with unique resources to unlock the true value of their business potential.

Brand 1 year ago
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The Experiment That Made This Pencil Brand Go Viral on TikTok

With over one billion users, TikTok is the fastest growing social media platform in the world. And it isn’t just for lip-syncing teens anymore. It has become an important marketing channel for many brands, including SproutWorld, that debuted on the platform a mere two months ago.

Brand 1 year ago
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How Brands Can Drive Growth By Developing World-Class CX

Creating world-class customer experience (CX) involves designing a ‘memorably positive’ series of interactions between your brand and your customers.

Brand 1 year ago
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Why Photography Is Essential For Reinforcing Your Branding

Photography is one of the most important aspects of your branding and shouldn’t be underestimated. From building a positive reputation and grabbing the attention of the right audience, to getting recognised, there are so many reasons why you need to invest in photography when it comes to reinforcing your business’ brand.

 

Brand 1 year ago
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Lavanda and Spruce announce partnership to solve short-term rentals for US multifamily buildings

Lavanda, the global leader in flexible living solutions for institutional real estate, and Spruce, the leading on-demand service provider for multifamily communities, today announce a strategic partnership designed to provide US multifamily portfolios with a comprehensive and industry-defining short-term rental solution.

Brand 1 year ago
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Secret Leaders Podcast

Hosted by Dan Murray-Serter, serial entrepreneur and co-founder of braincare company Heights, the Secret Leaders podcast focuses on what it’s like to be a top entrepreneur and how to get there.

Brand 1 year ago
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Videos to help scale and grow your business

In this digital era businesses need to prove they are genuine. Understandably customers are initially sceptical when it comes to purchasing online or hiring someone they don’t know to deliver a service.  A video is the perfect solution as it is an extremely effective way to communicate and create a sense of the physical existence of a business.

Brand 1 year ago
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5 ways to improve your business's visibility online

A powerful online presence can make a huge impact on the success of any business, be it a small brick-and-mortar, or an e-commerce website. This has become increasingly accurate in recent years, with changing consumer habits and a majority of people turning to the internet to shop, discover local businesses, and learn more about your company.

Brand 1 year ago
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Customer-first marketing: an authentic approach to startup growth

Marketing is a critical part for a startup in driving growth and retention, yet one of the main challenges of any startup leader is having the time and resources to spend on it. From being the HR manager, to the main salesperson, to developing and launching the actual product, startup leaders already wear many hats, so when it comes to marketing, they need a simple and doable approach.

Brand 1 year ago
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Be the 10%: Top tips for building a stand-out startup brand

Of the millions of brands that launch every year, around 90% will fail. So how can you make that 10%?

Brand 1 year ago
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Can better marking and coding technology deliver more sustainable packaging?

Whether a business has just been established or has been operating for many years, there is a growing need for organisations to be adjusting their operating methods to deliver better sustainability.

Brand 1 year ago
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5 things startups should know about content marketing

Since the start of the Internet, content has been one of the critical factors that helps drive online visibility and business growth. Content marketing is creating and distributing valuable content to attract a defined audience. It ultimately drives profitable customer action.

Brand 1 year ago

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