The first edition of the Startup OLÉ fair in the city of Marbella will take place from 26th to 28th June 2024 at the Andalucía Lab headquarters, with the support of relevant public administrations such as the Department of University, Research and Innovation of Junta de Andalucía and Ayuntamiento de Marbella.

This fair is supported by CIBER-SHUBE, a project co-funded by the National Institute of Cybersecurity (INCIBE), an entity under the Ministry for Digital Transformation and Public Function, through the Secretary of State for Digitalisation and Artificial Intelligence, and the University of Salamanca.

This project is part of the Strategic Projects in Spain, in the framework of the Recovery, Transformation and Resilience Plan, with funding from the Next Generation-EU Funds.

From 26th to 28th June 2024, the Andalucía Lab headquarters will host the first edition of Startup OLÉ Marbella '24, the new technological innovation and entrepreneurship event that Startup OLÉ will develop in Marbella. This initiative aims to connect entrepreneurs and startups/scaleups with investors, corporates, public administrations, media and other agents of the international ecosystem, in an environment conducive to doing business and generating synergies, with a climate, culture and quality of life that continues to attract international entrepreneurs and investors.

To this end, Startup OLÉ Marbella will include, among others, an investor and corporate forum, a cybersecurity forum (CIBER-SHUBE), an accelerator forum, an impact forum and a university forum, among others. It will also feature exclusive content with great speakers at round tables and plenary talks, a startup fair, pitch competition, business rounds and networking activities including cocktail parties and concerts, making Marbella the epicentre of entrepreneurship and investment at the highest level.

The first edition of this fair has the backing of corporations and investors such as Enagás, CEPSA, la Bolsa (BME), Fundación ONCE, Talgo, RTVE, CEPSA, Iberdrola, Global Super Angels Club, K-fund, Encomenda Smart Capital, bynd, Unirisco, Core Angels, Pinama Inversiones, Punch Capital, Runway Investments, Indexa Capital, Keiretsu Forum,, Startup Investor Accelerator, Martram Ventures, Blast Spain, Across Legal, Mana Tech, Black Horizon, Banc or Bcombinator, among others.

In terms of public institutions, Startup OLÉ Marbella is receiving resounding support from the main entities that support the ecosystem, including the European Commission, Junta de Andalucía, Ayuntamiento de Marbella, the National Institute of Cybersecurity (INCIBE), Universidad de Salamanca, Andalucía Lab, Comunidad de Madrid, CDTI, Enisa, ICO AXIS and Universidad de Jaén.

INCIBE's strategic projects

INCIBE's particular mission is to boost the cybersecurity capabilities of society and the economy in general through a programme that seeks to promote and generate knowledge and its transfer to the productive sector, especially by establishing synergies between the social and economic spheres of cybersecurity. To develop this purpose, the programme of grants for the excellence of advanced research teams in cybersecurity was launched in 2018. In 2022, specifically on 5 December, in order to give continuity to this strategy, the public invitation for collaboration in the promotion of Strategic Cybersecurity Projects in Spain was published.

These initiatives are part of the Global Security Innovation Programme, included in the Recovery, Transformation and Resilience Plan (PRTR) through Component 15. Investment 7 Cybersecurity: Strengthening the capacities of citizens, SMEs and professionals and boosting the sector.

Strategic projects are a way of providing concrete solutions to some of the greatest scientific and technological challenges facing our society and economy. They are designed to promote the application of the results of research and innovation, combining new forms of governance and collaboration, as well as involving citizens and the productive and social fabric.