With this funding, trawa aims to accelerate its growth and invest in brand development. The focus will remain on product and service: powering industrial and commercial businesses not only more affordably and flexibly, but also more sustainably and transparently. The B2B energy company provides companies with the data they need to better analyze their electricity consumption and unlock new potential – for instance, by integrating battery storage systems or other decentralized technologies. These allow businesses to reduce peak loads, lower grid reliance, and increase self-consumption rates.

At the core of this offering is trawa’s AI-driven energy procurement platform and proprietary energy management software, which goes far beyond traditional systems. Combined with flexibility trading – such as through battery storage – companies can save up to 30% annually on electricity costs.

trawa specifically targets decision-makers at businesses with annual electricity costs of at least €100,000 who need a clear, user-friendly solution to efficiently monitor consumption and manage costs.

Tackling Europe’s Energy Market Challenges with Battery Storage

The European power market continues to be under pressure and is undergoing a fundamental transformation: soaring energy prices burden both existing businesses and new energy-intensive players such as data centers or robotics and AI companies. Electricity prices in Europe are roughly twice as high as in the U.S. or China. At the same time, the growing share of renewable energy (from 34% to 47% in five years)  is increasing volatility in the market, while the EU pushes forward with its decarbonisation agenda. 

These combined challenges are key drivers of Europe’s ongoing deindustrialisation – with industrial production decreasing 3% year-on-year in Europe, and with Europe losing 1m manufacturing jobs in 4 years. 

While Germany’s current coalition agreement suggests political awareness of the issue, industrial and commercial businesses must take independent action to improve energy and cost efficiency. With trawa, energy-intensive businesses gain an all-in-one solution that combines access to sustainable electricity with user-friendly energy management tools and flexible services. The B2B provider also supports battery procurement, profitability analysis, and operational control.

David Budde, co-founder and CEO of trawa, says: “For many European SMEs, high energy costs are no longer a temporary issue but a serious competitive disadvantage. At trawa, we combine access to affordable, sustainable electricity with intuitive energy management and intelligent consumption control – including battery integration. This new funding enables us to further develop our solutions and help companies significantly cut their electricity expenses. In doing so, we’re creating a more cost-effective and digital customer experience than traditional energy providers.”

Christian Miele, General Partner at Headline, says: “Europe’s re-industrialization will be driven not just by more innovative manufacturing, but by innovation in infrastructure. Energy is at the core of that. trawa is building the backbone of this new industrial era by giving companies the tools to take control of their electricity consumption. In an increasingly volatile world, where energy prices are a decisive factor for competitiveness, trawa empowers European businesses to remain competitive, sustainable, and resilient. This isn’t just good for industry; it’s valuable for Europe’s economic sovereignty.”

Agate Freimane, General Partner of Norrsken VC, says: “We invest in solutions that truly move markets, and trawa is a textbook example of this. The company is perfectly positioned for where Europe is headed. The continent’s future depends on clean, affordable, and stable electricity, but today’s energy system locks out the very businesses that could drive the transition. trawa changes that by giving SMEs the tools to cut costs and decarbonise at scale. It’s exactly the kind of solution Europe needs to stay competitive.”

Expansion in the DACH Region

In Germany, trawa already supplies more than 100 commercial customers across over 3,000 locations – including the Martim hotel chain, rail operator Flixtrain, textile manufacturer SETEX, electronics retailer Conrad, and numerous other hidden champions from various industries. Since the beginning of the year, the electricity provider and AI-based software company has also been active in Austria.