Features
There is some light at the end of the tunnel for small businesses. As the lockdown continues to ease many retailers and hospitality businesses are now opening up again, or preparing to return soon.
As lockdown restrictions begin to ease, SMEs need to look into engaging potential customers immediately in order to drive sales and awareness in the difficult months ahead. As the majority of the public continue to live and work remotely, however, companies must seek out new methods of marketing in order to attract better engagement. The online space has, thus, become crowded with brands attempting to cut through noise to truly make an impact on consumers.
It’s always refreshing when policymakers break with the status quo and do something genuinely left-field and unexpected. The current pandemic has certainly produced its fair share of bold initiatives. In the UK we’ve just had the announcement of Government-subsidised meal deals throughout August to boost the ailing hospitality sector. And, sitting slightly higher on the impact scale, earlier this month the French Government announced that it was making tax credits available to any citizen prepared to take out a subscription to a current affairs newspaper or magazine.
Whilst the UK implements strategies to gradually return to life as normal, the question on everyone’s mind is how we plan to do this safely and effectively. With the process of working from home potentially coming to an end in the foreseeable future, regardless of what sector individuals work in, new safety precautions are essential to put in place to ensure the health and safety of employees and customers remain strong.
What’s sexy about financial technology? When I joined a fintech startup called Littlepay, I could see some of my friends and peers struggle with why I had left an uber-cool venture role to do something they didn’t understand in the fintech space.
Lockdown is beginning to end, but changes in how we do business have only just begun. One country that might be able to shed some light on the upcoming unknown is Germany – having had their ‘Super Saturday’ back in April. Germany has already tackled the next economic phase that small businesses (SMEs) in the UK will have to adapt to.
A few years back, there was a two-day tube strike in London. As with most tube strikes, it forced stressed commuters to change up their route into work at short notice. When it was all over, economists who looked at Oyster Card data made a surprising finding. About one in twenty commuters who changed up their route on the days of the strike stuck with their new route.
Even in the bleakest of times, entrepreneurs have found a way to innovate and create disruptive products that have enhanced our daily lives or solved a problem. Take the humble chocolate chip cookie, baked for the first time after the Great Depression. During a period of severe economic hardship, this new treat offered some richness and comfort and remains immensely popular to this day.
Over the past few months, the world of business has been turned upside down due to COVID-19. During such unprecedented times, maintaining customer confidence and loyalty is a key focus for companies. The way in which businesses manage its customers throughout uncertain times is often the difference between losing or retaining clients, and ultimately business survival.
Those of us in the recruitment services space are pausing, with a significant heap of excitement and a little touch of alert to perceive how the scene is going to change for us in the coming year. Is it true that we are prepared for 2020?
Every company has its own culture, defined by its values, and governing principles that the leadership and employees equally share. While most people consider culture an unimportant element, it has a real impact on performance, retention and the company’s ability to adapt to changes. A disengaged team will leave founders staring into the horizon alone.
In the weeks following the brutal murder of George Floyd and the global protests it sparked, we saw hundreds of companies posting a black square on social media as part of #BlackOutTuesday – an outward display of support and solidarity to the Black Lives Matter movement and the black community.
Have you been toying with the idea of building up a tech company that could one day match the likes of Google, Apple, or Facebook? Well, this may seem a dream too far-fetched, but nothing is impossible with the right strategy, skill, and vision.
Many progressive startup founders choose to incentivise and reward their early hires with equity. The key benefits of a share scheme are that employees become more productive, more loyal, and more aligned with the company’s goals.
The UK’s recent lockdown has seen a surge in demand for on-demand. By addressing one of the most challenging aspects of lockdown, food delivery services alone have experienced a 29% increase in popularity, and even industries historically steeped in tradition – such as theatres, pubs and restaurants – have had to embrace on-demand options. Digital businesses, in collaboration with more traditional high street counterparts, have kept access to services viable during the pandemic.
The COVID-19 pandemic has massively accelerated the pace of change in the business world. Leaders and employees have had to adapt to operate in a challenging environment, where the only certainty is change. Not only have organisations had to rapidly adjust to the changing needs of its people, customers and suppliers, but it has also navigated the financial and operational challenges. This has led to many businesses prioritising the now, focusing on reshaping its operations to stabilise revenue and align with short term demand.
Until recently, for many smaller businesses, their website was purely a shop window with few, if any, transactions done through it. However, thanks to social distancing measures it has now become the primary means of business for almost every company. Ensuring your website is not vulnerable to hackers and other criminals is therefore more important now than ever. The crippling reputational and financial cost of a cyberattack can put a small company out of business.
At the start of 2020, my aspirations looked very different. In January 2020, I was geared up to go to the gym three times a week. The year was looking bright and I was ready to step things up. Now, I just want to get the battery on my watch fixed.
One of the biggest trends in software development has been the rise of Software as a Service (SaaS). With SaaS, vendors and customers follow a pay-as-you-go subscription model, which eliminates the large upfront payment and aligns their incentives more easily: vendors get more recurring revenue while customers are freed from having to host and maintain their own applications.
I was young when I realised I came from a family of businessmen. At the age of eight, my paternal grandfather had been engaging in business deals between Africa and Belgium. One of my uncles had also started an import-export business based in Brussels. Then when I was ten years old, my father jumped on the bandwagon and launched a business engaged in the export of exotic meats from Botswana to the EEC. This is what began to pique my curiosity in business.
