If you’re serious about tackling B2B customer churn, there are several things you can do. One key strategy is to focus on building more revenue with your existing customer base. Before we go into that, it’s important to note that a state of zero churn is nearly impossible to achieve. It’s going to happen at some point.
What a year for venture investing. Crunchbase recently released figures that show venture funding soared to a total of $288bn for the first half of 2021. This represents an all-time record high and four times the level of VC spending four years ago! With all this money raised, it seems natural that venture funding would be the first port of call for startup founders. However, that view is based on several myths. Sometimes venture capital is simply not the right fit for many businesses. And I say that as a venture investor myself.
A common question from startup founders looking to bring advisors on board is how to compensate them. What framework can you use to design a suitable package for your advisors?
It’s tough as a founder on so many levels. As an investor in B2B startups, I’ve seen many of the same mistakes made – here are some thoughts on maybe trying to avoid some of the biggest pitfalls.
I’ve heard thousands of pitches from hopeful CEOs of startups in a vast array of formats. Many investors have strong views on what to include or not include in a pitch deck.
Churn can take many forms – the dreaded email that’s never returned, or worse, the pre-emptive “we are dropping your service” note. But fear not, there are ways to respond to and work with churn which will help you scale and grow.
