Shan Hanif

Shan Hanif is the Founder and CEO of Genflow, a brand creation and management service for social media influencers, creators and YouTubers. Genflow seeks to elevate influencers to their full potential as entrepreneurs, giving them the freedom, creativity and authenticity to turn their personal passion into profitable Direct to Consumer (D2C) brands. Since their launch in 2016 Shan has grown the company to 50 people, with over 50 clients on their books and offices in London and L.A. Recognised in 2020 as one of the UK’s Great British Entrepreneurs, Shan offers free advice and mentorship through his personal Instagram and Genflow YouTube channels.

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Reinventing Venture Capital: why VCs are turning their attention to influencers

Since the launch of London’s Silicon Roundtable in 2008, UK tech startups have enjoyed more than a decade of strong interest from Venture Capitalists (VCs). Spurred on by the success of fast-growth consumer tech companies like Uber or Deliveroo, VCs have sought out startups that could break into the public zeitgeist to become the world’s next big thing. This culminated in more than $13bn being pumped into British technology startups in 2019. Then, the pandemic struck.