For any business, you need market research or analysis to compete better. Market research simply gathers information from people to know the feasibility of a new product or service. With reliable market research, one can make viable decisions and take the right steps towards achieving their business goals.
The planet is in crisis. Waste crime is at its highest to date and every day, we hear of more waste being sent abroad to be dumped instead of recycled. A recent report by The Environment Agency in 2021 stated that the amount of waste being dumped from waste crime or illegally misdescribed would fill Wembley Stadium over 30 times over.
Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created huge marketing opportunities – it has never been easier for brands to engage directly with their customer base, and target ads to the people who want to see them.
As we look forward to this year’s Hustle Awards, we take a look back at some of our deserved winners from last year. Starting with one of the hot categories – Social Impact Hero – who took the crown when it came to making an impact and leading the way? Well none other than the ultimate ethical alternative to everything platform, Goodfind.
REHAUS, a marketplace dedicated to matching pre-owned designer furniture with new owners, has today announced the launch of its consumer seller platform. REHAUS removes the hassle usually associated with pre-owned furniture online, offering a superior experience for both buyers and sellers. This includes full provenance, direct communication and next day delivery for buyers as well as collection, storage and superior merchandising for sellers.
During the pandemic, as well as baking lots of bread, we socialised online more than ever before. Craving connection, people turned to their favourite platforms to fill the void of IRL interaction, and we witnessed social media return to its original purpose – to connect and build communities. Brands have jumped at the opportunity to use the power of social to get closer to their customers and with one in four saying their favourite brands have strived to build relationships with them in the past six months, it’s clearly paying off. But getting your customers to engage with you, or even notice you, on social media in today’s pay-to-play landscape requires more than just pressing ‘post’.
Until a few years ago, it was quite common for us to treat ourselves to brand-new equipment and tick it off our wish list without thinking twice. However, times have changed, and we’ve all had to deal with some hardships along the way. Whether it is job instability or other personal difficulties, we’ve truly started to keep an eye on how purchases affect our finances.
Like a bright sunrise in January, the Climate Accelerator launch day lit Allia’s hopes for a great year ahead. Last week, the conference room at the British Antarctic Survey was filled with greetings as the Climate Accelerator cohort members gathered to pitch their ideas to each other, sharing their plans for a greener future.










