STEM innovation support package for tech startup Scentient

IET London: Savoy Place has granted innovative tech startup, Scentient, a meetings support package worth £12k in a bid to help new STEM businesses with their event needs.

Over 41% of startups don’t have a clear digital marketing strategy

Zorka.Agency marketing team together with SOLYANKA conducted “Startup Marketing Research: challenges and opportunities in digital promotion”.

Monneo Begins LatAm Expansion with Support of PIX in Brazil

In a move that reaffirms the company’s global reach, virtual IBAN and corporate account provider, Monneo, is delighted to announce the launch of its service in Brazil as part of its plans to serve customers who require payment solutions in Latin America.

How to pick the perfect IT solutions partner

Scaling is everything. The majority of businesses have to try and do this without incurring extra costs, and it is how good they are at this process that can define the trajectory of most small to medium sized businesses.

Boosting your Employee Value Proposition

One thing is certain as we head into 2022 – the war for great talent is going to become hotter than ever. There is, however, plenty that you can do to win over great candidates.

Making your tax return work for you

As Benjamin Franklin famously said, only two things are certain in life: death and taxes. And, as we approach the end of January, all attention turns to the latter. That’s right – it’s time for self-assessment tax returns to be compiled, reviewed and submitted. 

Small business owners fear the worst

40% of small businesses say recent problems with recruitment, bureaucracy, taxes and supply chain makes them concerned about their future

Cleantech company Exergyn raises $35m in Series A round

Exergyn look to curb climate change through shape memory alloy technology that removes the need for destructive refrigerants.

Escaping The Influencer Entrepreneur Culture

The influencer entrepreneur culture is all around us, and it’s exhausting. It expects us to build our businesses and leave a running commentary as we go, creating on-brand content to match each stage in our ‘glamourous’ entrepreneurial journeys. Once we start, it is easy to get into a cycle of chasing likes and prioritising our feed before our wellbeing, and even our businesses.

AI-powered Q&A Learning App Launches to Market

TestMe, a new artificial intelligence (AI) learning solution, has now launched to market.

What to look out for in 2022

2022 is set to be a bit of a rollercoaster as we galvanise the promises made at COP26, navigate long term hybrid working and continue to deal with COVID-19.

Five-minutes of fame for Scotland’s winning SMEs

Three of Scotland’s most innovative SMEs have secured a global audience spot at the CAN DO Innovation Summit after entering a competition to appear on the events #SMEstage.

How to get your startup investment ready as a female founder

I always say that numbers speak for themselves. So it’s doubtful that these numbers will surprise female founders anywhere. Pitchbook data from earlier this year showed that, despite record levels of capital invested in Europe, female founders received just 0.7% of the total funding – €400m (about $473m). The picture isn’t much more encouraging in the US; last year, female-only founded companies garnered 2.2% of the total capital invested in venture-backed startups.

Use social media to grow your eCommerce business

Consumer data overwhelmingly points towards the importance of social media to grow an eCommerce business. If you look at the studies, over four billion people on Earth are ‘active’ social media users.

Connecting The Dots With Marketing

Connecting the dots between your marketing activities and the rest of your business can change your perception about marketing. Understanding that marketing influences all areas of your business is the key to planning effective marketing activities. 

We Use ‘Word of Mouth’ So We Don’t Need to Do Any Marketing

When speaking to businesses we often hear the phrase, ‘we just use word of mouth’ when people describe how they promote their company. This is amazing! But is it more than just ‘word of mouth’?

Cloudinary reaches $100m ARR milestone

Cloudinary, the media experience platform for many of the world’s top brands, today announced that it reached the $100m in annual recurring revenue mark in December 2021, cementing its status as a unicorn.

Why you Should Use Case Studies in your Marketing
This article is part 5 of 6 in the series Marketing Tips with Lion Spirit Media

To attract and convert more customers, you need to provide them with information, and proof that you’re the best at what you do. Case studies are the perfect solution.

What does £150,000 give a startup now compared to 2012?

The launch of the Seed Enterprise Investment Scheme (SEIS) in 2012 was a game changer for startups across the UK. Launching a company from the ground up is a difficult endeavour but the new tax benefits, which encouraged investment in small and potentially riskier enterprises, were a boon for investors and business owners alike.

Good Vibrations: Finding Balance and Wholeness with Vibrational Therapy

Workplace wellness has come under the spotlight in the last few years. Now, a vast number of people are looking beyond the traditional methods of coping with stress and embracing other ways of relaxing, unwinding, and recovering from intense pressure.