Recent reports have shown that women in business in the UK is on the rise. Almost a third of businesses are owned by women which highlights a remarkable shift from figures in 2016 when just 17% of founders were female. There is still some way to go before the playing field is even but undoubtedly female entrepreneurs have some of the most inspiring stories out there.
Whether you’re a startup founder, marketer, or future entrepreneur I want to tell you that 90 percent of startups and young businesses simply don’t survive long-term. Now, where did I come up with that stat? It’s not just something I make up. I’m going to talk a lot in this article about being data-driven in the ‘moves’ we make as marketers, so know that anytime I throw a number out, it’s researched backed, just like you should be with your marketing.
Let’s face it, the internet is a crowded place. When you’re just setting up your new business, one of the first hurdles that entrepreneurs have to overcome is to simply get noticed. Entrepreneurship has risen by 30% in the last couple of years (Financial Times) and 98 new businesses formed every hour during Q1 of 2021 (Business Leader). So, how can you stand out in a saturated marketplace?
As Amazon’s CTO since 2005, Werner Vogels has observed macro trends around the technology industry, giving him a unique perspective to distinguish substantive progress from mere fads. He recently published his views on what he sees in store in 2022 for cloud technology and the technology world in general.
Humans.ai, deep-tech company building a framework for ethical AI and blockchain, announces its partnership with Next Chymia Consulting HK, one of the main investors in the company and well known investment fund supporting commercial ventures that aim to revolutionise their industries, with blockchain technology.














