In our post-#MeToo era, 60% of male managers claim they no longer feel comfortable mentoring young women. And it’s not just senior men in the workplace. In another study of younger males, Gen-Zs felt that feminism has ‘gone too far.’
Let’s face it, the internet is a crowded place. When you’re just setting up your new business, one of the first hurdles that entrepreneurs have to overcome is to simply get noticed. Entrepreneurship has risen by 30% in the last couple of years (Financial Times) and 98 new businesses formed every hour during Q1 of 2021 (Business Leader). So, how can you stand out in a saturated marketplace?
The marketing industry may have the biggest responsibility when it comes to the advancement of equality – of the sexes, of the races, of sexualities, of mental & health conditions, and more.
Early 2020, a Chinese city called Wuhan was spotlighted on the global stage, as the epicentre to a global pandemic forcing large parts of the world to go into lockdown. The stuff of movies became a reality, and humanity was thrown into turmoil.
As a global pandemic sweeps large parts of our world, one could be forgiven for not having their new marketing strategy or business pivot plan at the top of their agenda. We are collectively experiencing some form of anxiety to one degree or another, with our systems on constant, low-level ‘limbic alert’.
