IWD 2022
Startups Magazine’s IWD 2022 series is a rich collection of features, profiles, and expert commentary built around the year’s #BreakTheBias theme, exploring the conscious and unconscious biases that continue to hold women back — in the workplace, in funding, and in the tech industry specifically. The series spans a wide range of angles, from celebrating female founders disrupting their industries and spotlighting women in senior tech leadership, to examining the persistent underrepresentation of women in venture capital and the challenges that remain despite growing momentum.
Making the leap from a business plan to a fully operating company with customers and employees is an exhilarating journey. There is nothing more exciting and empowering than building a business. Particularly as a woman because you have this added sense of breaking the mould or going against the statistics. With excitement, come some terrifying lows, confidence crises and loneliness. I want to make it one of my personal missions for the negatives not to scare people away.
Tomorrow (Tuesday 8th March) is International Women’s Day. While more employers do now offer health and wellbeing support that is specific to women, this is often limited to a particular life stage, such as maternity. Towergate Health and Protection is encouraging businesses to provide for women across the entire lifecycle, from early adulthood to menopause, and beyond.
When it comes to the battle on gender equality, we can certainly see some improvement, however, there is still a lot to be done. Whilst we may be encouraging the younger generation into more STEM and subjects they weren’t considering before, we need to make sure this is reflected all the way up – and into leadership positions.
International Women’s Day is designed to pay homage to the progress that has been made in the battle for gender equality, but it also highlights the existing challenges that many women still face today. This year, as well as highlighting the everyday prejudices that women face, focus is also being placed on the growing need for sustainable practices within business. Gender equality is essential, and so too is the need to protect our future environment. And from an enterprise perspective, work needs to be done to improve in both areas.
Admitting we have biases is not easy. It makes you question how much control we have over our minds and behaviours. This year’s International Women’s Day (IWD) theme encourages us to ‘Break the Bias’ to achieve gender equality, but it is difficult to know which biases are the most important ones to ‘break’ first.














