Many startups think PR is out of reach for them – they think that they need big budgets for a PR agency, or a little black book of contacts, a huge amount of time or they need to wait until their business is bigger. But in my experience, this isn’t the case – there are ways that start-up businesses can bootstrap their PR whilst achieving great results that help to build their brand, drive sales, help their SEO, create trust triggers and get them talked about by the right people in front of their target audience.
The remote working lifestyle has become second nature for people worldwide in the last few years. Prior to the widespread working from home mandates in March 2020, only around 1.5% of jobs in the United States offered remote work as an option – by the end of 2021, this had risen to 17%. How we work has evolved dramatically, with more and more people opting to liberate themselves from the traditional nine to five routine.
“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.” These are stirring words from Jeff Bezos, one of the richest and most successful entrepreneurs in the world. And although I don’t doubt that passion was a big part of his decision to build the Amazon brand or become one of the few people to travel beyond Earth’s atmosphere – I don’t consider passion as the main driver in achieving success.
The ever-increasing evolution of technology over the last several years has made it more possible than ever for companies to transition to a remote workforce. While it may have been daunting at first, many businesses are beginning to see the cost-effective and positive environmental benefits of a digital workspace, so it appears that this setup is here to stay.















