Voice search is rapidly growing in popularity as a way for users to get quick answers to their questions. Already, 41% of adults use voice search at least once a day, and forecasts suggest that by 2023, the number of digital voice assistants in use will reach a whopping 8 billion.
Businesses are finally beginning to understand just how vital omnichannel customer service experiences are. A customer would head into a brick-and-mortar store to make a purchase. These are single-channel customers.
There is evidence to suggest that people only retain 10% of a message when reading it, but as much as 85% when viewing a video.
Research has shown that global users spend an average of nearly seven hours per week watching videos. Whether they are on YouTube, social media, or embedded on websites, videos have the unique ability to convey an audio and visual message to the viewer. In the world of digital marketing, this two-pronged attack can wield the power of persuasion.
It has become a cliché in ecommerce marketing and web design blogs to state that throwing your website out there without instigating a proper testing regime is taking a shot in the dark, throwing darts blindfolded, or riding a bike with flat tires… You get the picture.
The Challenger disaster. A part of the shuttle known as the O-ring was faulty. NASA employees knew about the fault before the disaster, but they either ignored the problem or were disregarded when they tried to alert higher-ups about the issue. Single loop learning had failed NASA and it ended in disaster.
How you communicate with your organisation is everything. And with more of us working remotely during the pandemic, the need for effective internal communications has only grown. Do it well to create value for your employees, and you make work a better place.
Gone are the days of simple case studies presented with before and after stats, and just a quote from a client. Digital marketing has improved in leaps and bounds, and so have the ways case studies are created and presented to prospects in order to convert them into customers.
You might be under the impression that the type of management style you choose to run your business with isn’t important. After all, it doesn’t matter how things get done as long as they get done, right? Wrong! Completely wrong.
Imagine an employee or a customer sustaining a serious injury in your workplace; fines, lawsuits, damage to your reputation – not to mention the trauma inflicted on you and your staff.
Startups encounter a lot of hurdles on their way to success, one of the biggest is their approach to marketing.
COVID-19 has forced companies to adapt. Transforming in-house workers into remote employees has become a necessity. It’s estimated that 27% of teams will continue remotely after the pandemic, and, in five years, the number of remote workers will double to over 35 million in the US.
