Stefano Maifreni

An engineer by education, product manager by role and expert at achieving growth by career, Stefano has a track record in business strategy, operations, product and marketing, with extensive P&L management and international expansion experience. His professional journey includes Senior Manager roles in global Blue-chip companies, Growing Businesses and Startups in technology-intensive and innovative industries (IT, Telecom, Technology Manufacturing, Drones, IoT and FinTech).

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The ingredients required to get your startup business in motion
The ingredients required to get your startup business in motion

Starting a business can be an exciting and daunting experience. There are many things to…

Why startups fail to scale – and how a COO can save them

Every entrepreneur dreams of scale. You have proved your product, your customers are happy, and revenues are growing. Then the wheels start to wobble. Decisions slow down, the team loses focus, and what once felt like a tight-knit crew starts to resemble a traffic jam.

How to successfully implement an operational strategy in your startup

Crafting and executing a robust operational strategy can be the difference between a promising startup and a thriving, sustainable business. Operational strategy is not just a buzzword but the backbone of efficiency, scalability, and long-term success. Whether in the early stages or scaling up, having a well-defined approach to operations is essential.

Are flexible and remote working staff a good option for SMEs?

In recent years, remote work has become increasingly popular, with more companies embracing the flexibility and benefits of a distributed workforce.

Interlocking Sales, Marketing, and Product Management from day one

A common pain point for many SMEs is the misalignment between the Sales, Marketing, and Product functions. It usually grows with time and the company’s size: Product Management gets attracted by features and technology, Marketing by social engagement, Sales by “quick wins”. The ones who lose are the Customers, with a spiralling effect on the company performance.

Interlocking sales, marketing, and product management

A common pain point for many SMEs is the misalignment between the sales, marketing, and product functions. It usually grows with time and the company’s size: product management gets attracted by features and technology, marketing by social engagement, sales by “quick wins”. The ones who lose are the customers, with a spiralling effect on the company performance.

How to Hire the Right Staff for Your Startup

Hiring the best talent for your startup is an essential step towards building a sustainable organisation. There is no one-size-fits-all when it comes to hiring. Just imagine the skills and competencies required across the industries, the business models, and the various functions within your company.

What is the key to successful innovation?

What’s the secret to innovation? Is it all about having work spaces peppered with chill-out zones, ping-pong tables and climbing walls? Actually, the truth is far more down to earth.