Articles by Sally Tarbit | Startups Magazine

Sally Tarbit

Sally Tarbit is Director at creative branding and communications agency, The Team. With over 30 years’ experience in the industry and a passionate advocate for women in design, Sally has worked for agencies including Ogilvy, TMW and Rapp developing acquisition, brand launches and cross-sell strategies for clients such as M&S, AMEX and IBM. Sally leads on brand activation at The Team, integrating behavioural science insight into campaigns and content, most recently delivering projects for Southeastern trains and Gas Safe Register.

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What does an emotionally intelligent brand look like?

Over the last few decades, ‘emotional intelligence’ has become a staple phrase in how we discuss people who are self-aware, empathetic and self-regulated. This has significant implications for brand activation.