When your business is in its early days, it’s natural to be thinking about what you need to do to gain investment and profit as soon as possible. But you’ve got to be careful about taking shortcuts, or about relying too much on emulating other successfully funded businesses in order to get ahead. While it’s smart to study up on how your competitors have achieved success, you’ll never get your own business right through a copy-paste approach.
As we head into 2022, when we’re likely going to see further impacts of the Great Resignation, it’s more important than ever that HR leaders and hiring managers get comfortable with these kinds of conversations. According to our Employee Movement and Retention Report, 55% of UK workers will consider seeking a new job in 2022. That’s a lot of job interviews, and a lot of salary chat!
Whether you’re a startup founder, marketer, or future entrepreneur I want to tell you that 90 percent of startups and young businesses simply don’t survive long-term. Now, where did I come up with that stat? It’s not just something I make up. I’m going to talk a lot in this article about being data-driven in the ‘moves’ we make as marketers, so know that anytime I throw a number out, it’s researched backed, just like you should be with your marketing.
Let’s face it, the internet is a crowded place. When you’re just setting up your new business, one of the first hurdles that entrepreneurs have to overcome is to simply get noticed. Entrepreneurship has risen by 30% in the last couple of years (Financial Times) and 98 new businesses formed every hour during Q1 of 2021 (Business Leader). So, how can you stand out in a saturated marketplace?
As Amazon’s CTO since 2005, Werner Vogels has observed macro trends around the technology industry, giving him a unique perspective to distinguish substantive progress from mere fads. He recently published his views on what he sees in store in 2022 for cloud technology and the technology world in general.














