Jessica Day

Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a modern communications platform, providing speech analytics for call centers and businesses, which takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns.

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How to increase customer retention rate through content optimisation

Keeping the customers you already have will always be more profitable and more important than finding new ones. Being able to sustain a high customer retention rate should be the priority of every business. Content marketing strategies are a great way to do this. Construct your buyer journey to continue beyond the initial purchase and optimise your content to ensure customers trust your brand.

What is dot voting and how can it help strengthen decision makiing?

Making group decisions can be inefficient at the best of times, or an ordeal at worst. That time you couldn’t agree on lunch plans in the office with colleagues, and, no, being distracted by email overload was no excuse. Or when your team hit the wall while trying to decide on a research project.

Value stream mapping explained: what is it and how can it boost team productivity?

Operating a competitive business in today’s world is seemingly more complicated than ever. New processes are constantly being developed and integrated, hourly insights and analytics are available for analysis, and even your current method of keeping track of stock is becoming obsolete. But how effective are all these new methods and processes?

How to identify processes you should automate

In the era of the digital worker, it’s fair to say that none of us can predict how the world of work will look a few years from now from VoIPs to paperless law offices.