As Amazon’s CTO since 2005, Werner Vogels has observed macro trends around the technology industry, giving him a unique perspective to distinguish substantive progress from mere fads. He recently published his views on what he sees in store in 2022 for cloud technology and the technology world in general.
For any business, you need market research or analysis to compete better. Market research simply gathers information from people to know the feasibility of a new product or service. With reliable market research, one can make viable decisions and take the right steps towards achieving their business goals.
The planet is in crisis. Waste crime is at its highest to date and every day, we hear of more waste being sent abroad to be dumped instead of recycled. A recent report by The Environment Agency in 2021 stated that the amount of waste being dumped from waste crime or illegally misdescribed would fill Wembley Stadium over 30 times over.
Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created huge marketing opportunities – it has never been easier for brands to engage directly with their customer base, and target ads to the people who want to see them.
During the pandemic, as well as baking lots of bread, we socialised online more than ever before. Craving connection, people turned to their favourite platforms to fill the void of IRL interaction, and we witnessed social media return to its original purpose – to connect and build communities. Brands have jumped at the opportunity to use the power of social to get closer to their customers and with one in four saying their favourite brands have strived to build relationships with them in the past six months, it’s clearly paying off. But getting your customers to engage with you, or even notice you, on social media in today’s pay-to-play landscape requires more than just pressing ‘post’.













