Whether you’re a startup founder, marketer, or future entrepreneur I want to tell you that 90 percent of startups and young businesses simply don’t survive long-term. Now, where did I come up with that stat? It’s not just something I make up. I’m going to talk a lot in this article about being data-driven in the ‘moves’ we make as marketers, so know that anytime I throw a number out, it’s researched backed, just like you should be with your marketing.