James Wood

James co-founded ShopTalk five years ago with the hopes of establishing a tailored design and branding service that would better the relationship between 'people and things'. James has poured his extensive knowledge of art direction and graphic design into the studio, and the fruit of his efforts can be seen through the extensive list of clients ShopTalk has accumulated, including Innocent, Heinz, Piech, Arm and Chase Distillery.

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How to Give a Startup Brand Soul

When your business is in its early days, it’s natural to be thinking about what you need to do to gain investment and profit as soon as possible. But you’ve got to be careful about taking shortcuts, or about relying too much on emulating other successfully funded businesses in order to get ahead. While it’s smart to study up on how your competitors have achieved success, you’ll never get your own business right through a copy-paste approach.