Features
A well thought through brand strategy can be the difference between success and failure when you’re starting out. And that’s been amplified thanks to COVID-19. So what steps can you take to drive success and give your startup the best chance?
If you’re one of the many business owners who have made a profit this past tax year you may be wondering how to extract those profits in the most tax-efficient way.
Agility and resilience are qualities we’ve all had to show in the face of unprecedented challenges since March 2020. It has been hard for all of us personally, and it has also been challenging for many professionally, with industries created and destroyed overnight; wild variations in customer demand; and general economic instability. In response, many businesses have had to pivot fast to survive and, in some cases, thrive.
It’s a shame when brilliant ideas are left in limbo before they are able to come alive because of financial constraints. Did you know that most founders underestimate how much time their startup will need to achieve market validation by two to three times? What if one of these businesses runs out of money before anything viable can be completed, then this means that many great ideas are never given the chance they deserve. How many businesses could have succeeded if they had more time and money?
Intrapreneurs are known as ‘the dreamers that do’. One thing’s for sure: they do a lot more than just brainstorm ideas. From boosting revenue and driving growth, changing company culture, and improving retention and recruitment, intrapreneurship has the ability to enhance a business from top to bottom. And for startups transitioning from bootstrapping into a more established identity with an increasing number of employees, it’s critical to nurture an intrapreneurial outlook.
The number of public sector contracts being awarded to SMEs continues to rise and services are frequently being broken down into smaller contracts to facilitate SMEs. However, where SMEs may not have the funds to offer free value adds or perhaps offer the lowest price, it’s vital that they clearly articulate how they can deliver value.
The pandemic has changed the world of work for good. As the country starts on the path towards recovery, we can clearly see how the crisis of the past year has re-shaped teams’ needs, wants and expectations.
When aiming to start a limited company, it’s best to be particular about all the finer details, of which there are many. Having business partners, directors, and shareholders requires many separate agreements on paper that need to be filed correctly with all the correct channels.
Look at the following Business Purpose Statements – which brands do these belong to?
Companies that sell across borders have higher revenues, higher profits, higher valuations, and better defend their domestic market. Buyers from around the world can access your website from wherever they are, so it’s time to optimize and make your site accessible for non-English speakers.
As per a survey performed by a magazine, 70% of our youth wish to settle in different countries, primarily the US and UK. Working in a foreign land is their idea of ‘success’. Now emigration isn’t as much of a problem as long as employers manage to keep the spirits of the international employees high, thereby, leading to their long-term engagement with the company.
The COVID-19 pandemic has touched all our lives and, sadly, has taken many, and widespread business closures and redundancies have had an unprecedented impact on peoples’ livelihoods that will be felt for many years to come.
When the pandemic first hit and we were forced into lockdown, businesses had no choice but to adapt quickly, and most did a commendable job, rising to the challenge and ensuring employees had what they needed to do their jobs effectively from home.
At White Camino we’re huge fans of challenger brand thinking, whatever market you’re in and even if you’re number one, keep behaving like a challenger. Leading with your ideas and having a distinctive voice are vital. After far too many years of working in the entertainment industry telling stories about erm… stories, has given us plenty of experience of dreaming up pipelines of great ideas. To get things started we spoke to a few of our compadres to gather some of their pearls.
The COVID-19 pandemic and its subsequent lockdowns have placed a unique strain on many industries. As we begin to emerge into some form of normality, we may be surprised to find a radically different landscape of business strategy and consumer behaviour than previously.
It alarms me (and saddens me) that most women are suffering with general self-esteem issues. 79% of women admit to struggling in this area, according to our The WealthiHer Network 2020/21 report ‘The Changing Faces of Women’s Wealth’.
The pandemic has raised many questions about the future of work. As business begin to navigate their way out of lockdown, they are facing new obstacles operationally and new ways of working. With all of these changes afoot, it is clear that training will be more important than ever.
For many businesses, the pandemic has been the biggest unwanted spanner in the works that will take some time to come back from. After working from home for over a year, we can see first-hand the impact that the situation has had, especially for women.
For some industries, secure messaging isn’t simply a ‘nice to have’ – it’s essential. If you are in certain industries such as legal, finance, insurance or healthcare, you need to comply with strict regulation around the distribution of sensitive data.
The coronavirus pandemic has dramatically reshaped UK businesses across various sectors. Many organisations have been forced to make difficult decisions in the name of survival.
