John Auckland

John Auckland is a crowdfunding specialist and founder of TribeFirst, a global equity crowdfunding communications agency that has helped raise in excess of £40m for over 75 companies on major equity crowdfunding platforms, including a combined total of 114 Crowdcube and Seedrs campaigns, with a greater than 90% success rate.  TribeFirst is the world's first dedicated marketing communications agency to support equity crowdfunding campaigns and the first in the UK to provide PR and Marketing campaigns on a mainly risk/reward basis. John is also Virgin StartUp's crowdfunding trainer and consultant, helping them to run branded workshops, webinars and programmes on crowdfunding. John is passionate about working with start-ups and sees crowdfunding as more than just raising funds; it's an opportunity to build a loyal tribe of lifelong customers and supporters.

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Should you raise in today’s tricky climate?

Business owners have to juggle day-to-day operations, finances, marketing, managing a team, legal requirements, and much more. But the harsh reality is that, overnight, their efforts can all be made irrelevant.

The women behind some of the most innovative startups in the UK

With men being twice as likely to become entrepreneurs than women, the business world has a long way to go to address the barriers which stop women from starting companies, and help to create a more equal society.

As Crowdcube and Seedrs merge – what does it mean for equity crowdfunding?

When it comes to equity crowdfunding, the go-to platform for any European investor, young company or growth stage business is either Crowdcube, Seedrs, or both. In the first half of 2020, the two platforms topped Beauhurst’s State of UK Crowdfunding report, with similar, impressive performances. Seedrs closed 95 deals and raised £49.7m, while Crowdcube secured 97 deals and generated £48.5m  – all throughout the COVID-19 pandemic.