Chris Thornhill

Chris is Co-founder & CEO of Growth Animals and a Trustee for Dementia Support. Tenacious about business growth and passionate about ethical marketing, his business helps startups and SME's to sell more through Ethical Growth Marketing, combining years of client side marketing expertise, growing and launching brands globally across multiple sectors and markets, for Goodwood, Carlsberg and Auto Trader. With expertise and a track record of success across brand building and strategy, along with ecrm and digital marketing, he’s since taken those skills, along with two of his strongest team members at Goodwood, to help other businesses grow ethically, via Growth Animals. He's also a Falcon personality type, a doting father and a self-professed whisky connoisseur. 

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Ethical growth for startups and how new businesses can apply this from day dot

If this pandemic has taught us anything, it’s that change and disruption on this colossal scale, really has the potential to highlight the pros and cons of big business vs startups. While the startup cons no doubt include a vulnerability to externalities, through factors such as short cash flows and unreliable customer books, the flip side is the flexibility with which to grasp the new opportunities.