One presumption about tech-for-good startups is that they generate less profit than traditional tech companies. This is a myth – they need to take care to prevent the nobility of the cause from getting in the way of their financial ambition, but there is no fundamental conflict between good business and business for good.
The amount of waste we produce has come under intense scrutiny in recent years, with global annual waste generation expected to jump to 3.4 billion tonnes over the next 30 years, up from 2.01 billion tonnes in 2016, according to report published by World Bank. Businesses and consumers alike are now faced with the challenge of reducing how much landfill our actions generate. With conflicting interests making for slow progress, the circular economy model could change our fortunes. Here we explore why the circular economy is here to stay and why it is set to play a vital role in a low-carbon future.
