Features
In the time of COVID-19, the unheard victims are those entering the jobs market or hoping to build a career. The loss of life is tragic and deserves to dominate the headlines. Yet, we should not ignore the longer-term consequences to the confidence of our young people. 16 to 24-year-olds are the most likely to lose their job or be made redundant. It is also impossible for those fresh out of university to find a position. It is hard to win that first step on the ladder in the best of times, and these are not those times.
With the transition into the new era of digital marketing precipitated by the COVID-19 related shopping disruptions, the SEO landscape in 2021 looks like nothing before. With eCommerce sales expected to jump from 14.1% in 2019 to 22% by 2023, mobile shopping dominating the online retail and UX becoming a ranking factor.
For many, the New Year is a time to focus on personal resolutions such as getting fit, organising the house, or saving money. This year, what if we focused on putting our work life in order too – effectively gaining more space to cope with the demands of super-busy modern business life, make working in start-ups a bit easier or even get that next promotion?
After being diagnosed with limb-girdle muscular dystrophy (a rare genetic disorder) at the age of 22, former investment banker Angus Drummond, was told his mobility would decline over the next few years until one day he would require a wheelchair. Determined to experience the best of what the world had to offer, Angus quit his job in London, and set off with his wife to explore 35 new countries.
The UK edtech market was predicted to increase to £3.4bn by 2021. With £90.9m invested into edtech companies in 2018, up from just £9.9m in 2013, this market is clearly growing. However, when schools first closed due to COVID-19, and again at the start of this year, it became clear that many were understandably underprepared for the enforced radical shift to tech-led remote learning. Teachers struggled with the transition to online work, and many students lacked the necessary devices and connectivity to engage effectively online.
The impact of innovation from the technology sector permeates our everyday lives. No sooner has one technology gone mainstream, but speculation begins on where the next big thing will come from, or what it will be.
The amount of waste we produce has come under intense scrutiny in recent years, with global annual waste generation expected to jump to 3.4 billion tonnes over the next 30 years, up from 2.01 billion tonnes in 2016, according to report published by World Bank. Businesses and consumers alike are now faced with the challenge of reducing how much landfill our actions generate. With conflicting interests making for slow progress, the circular economy model could change our fortunes. Here we explore why the circular economy is here to stay and why it is set to play a vital role in a low-carbon future.
All businesses, growing or not, should be actively looking at ways to attract new customers all the time. Those companies that ignore new business, believing that their established customer base is enough to keep the business ticking over nicely, will usually get a rude awakening.
Music has proved to have a special place in all our lives given how we play it when we are happy or sad. This is because it is a universal language that speaks to people on various levels. If you want to prove this, think of the memorable times when music made you feel special such as during your graduation, wedding, or after heartbreak. It is also said that music impacts your mental performance and productivity at work.
Corporate Venture Capital (CVC) has become significant force in the venture capital market. In Europe, CVCs participated in 1,325 deals worth €19.4bn in 2020 and are active in virtually every sector, and across all stages from Seed to growth equity. In the UK, CVCs participated in some of the biggest deals of 2020 – Hopin, Carzoo, Arrival – and despite significant headwinds due to COVID-19 deal activity remained strong, defying critics who had anticipated a slowdown as corporate balance sheets came under pressure.
In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.
You wouldn’t necessarily think that technology and fashion go hand in hand, but virtual clothing is growing in popularity, and new digital marketplaces are cropping up as a result. As the younger generation addresses a concern about sustainability, whilst maintaining a love of fashion it seems like such a logical way forward – satisfying the fast-fashion urges without any (or extremely minimal) damage to the planet.
Businesses, industries, consumers and communities are all reeling under the pressures that the global pandemic has forced upon them. It’s easy to assume amidst so much uncertainty and doom and gloom that prospects are grim and that the best option is to hide under a rock until the situation passes.
As the pandemic continues to impact businesses – both small and large – across the globe, I meet with four diverse founders based in the UK, who are taking part in WeWork’s Diverse Founders Programme in partnership with UK social enterprise, Foundervine.
With men being twice as likely to become entrepreneurs than women, the business world has a long way to go to address the barriers which stop women from starting companies, and help to create a more equal society.
When you’re heading up a startup, it can be understandable to think that, for now, some of the things your firm might need can be left off the table.
Over the last twelve months companies have had to adapt quickly to new situations they may have once been unfamiliar with. If these experiences have taught us anything, it’s that if you respond quickly and efficiently to changing surroundings, you can continue to excel.
If we learnt anything from the past year it’s that having control over cash flow is the cornerstone of business health. The impact of COVID and other external factors like Brexit mean that things are constantly changing for small businesses, meaning they have to continuously adapt. This means that you will need to consistently map your cash flow and review your forecast as things change. For example, things like furlough coming to an end in April will need to be factored into forecasting.
With COVID-19 restrictions rushing businesses to channel their resources online, 2020 marked an unprecedented turn in building an efficient marketing strategy with great emphasis on premium website content.
If this pandemic has taught us anything, it’s that change and disruption on this colossal scale, really has the potential to highlight the pros and cons of big business vs startups. While the startup cons no doubt include a vulnerability to externalities, through factors such as short cash flows and unreliable customer books, the flip side is the flexibility with which to grasp the new opportunities.
