Over the last year or so, as trade shows and retail outlets have closed and footfall in the physical world declined, digital marketing has become a critical way to reach an audience for any product or service that a start-up may be launching or growing, and especially so if you are D2C and want a direct connection with your customers.
Call it a New Year’s resolution or call it a business plan, it’s all the same in the world of startups. Setting goals and reaching for the stars is all part of the startup journey as you have to show vision, commitment, and determination in all that you do. The only difference is that it’s not about you, it’s about your business.
