‘I’ve had this idea…’ It’s apparently ideas that drive entrepreneurs. Spotting a gap in the market, formulating an amazing product or service that will answer it. Why hasn’t anyone thought of it before? Good ideas are everything when it comes to starting a business… That is, until you find yourself blindsided by an idea that doesn’t take you anywhere because it has no data to back it up. Because while ideas are the entrepreneur’s bread and butter, it’s data that powers their production. At least, that’s been my experience.