A successful business recognises the need for a dynamic marketing budget, one that’s agile enough to respond to market trends and support the ever-changing needs of the business. However, some projects are worth investing in now to help to move the business on.
In 2024, PR’s stock is on the rise. CEOs are recognising that while marketers speak to prospects and customers, PR professionals engage with all audiences.
The Scale-Up Institute estimates that the UK’s 34,000 scaleups contribute £1.2 million in turnover and employ 3 million+ people, making these businesses incredibly important for our economy. But as a startup transitions to a scaleup, its brand and business become increasingly visible, so knowing how to behave and communicate is integral to keeping the business operating and thriving.
Businesses, industries, consumers and communities are all reeling under the pressures that the global pandemic has forced upon them. It’s easy to assume amidst so much uncertainty and doom and gloom that prospects are grim and that the best option is to hide under a rock until the situation passes.
The biggest marketing trend that we’ve seen throughout 2020 is the drive to build a strong personal brand. Customers are becoming savvy to the ethics and ethos of the businesses that they are buying from. They are being more discerning in their choices driven by the desire to do good and to avoid untrustworthy brands during an unpredictable time.
