Features
Website design accounts for up to 95% of a user’s first impression of your company. A good design can keep visitors on your site, which goes a long way in converting leads into purchases. For this reason, it’s increasingly important to make great website designs part of your marketing strategy. Here are eight of the best website designs to inspire you in 2021.
The world is undergoing huge changes at the moment. Between coronavirus pushing the economy to the limit and a group of Redditors challenging the financial market hegemony, people are questioning the role of established institutions. If finance doesn’t work to enable the economy, businesses or individuals, then who is it for?
Businesses in a wide range of industries rely on stock procurement to thrive, and issues with supply lines will always have a hugely detrimental impact on profits. Ultimately, companies cannot consistently sell their own goods if they’re struggling to procure the products and materials needed to manufacture them.
As a social impact entrepreneur and investor, I like to think I know a business opportunity when I see one. The 2030 ban on sales of new petrol and diesel cars provides us with a massive opportunity. Entrepreneurs and investors should be incredibly excited about this new technology and the potential to innovate. As far as I’m concerned, Electric Vehicles (EVs) are the new smartphones.
In today’s fast-paced, technological environment, people are constantly retaining information through the internet and social media. There are many opportunities for individuals to access expert advice from all sorts of industries through the likes of online interviews, podcasts and Twitter feeds. Still, does this mean that all the advice that we have access to is useful?
Launching a new startup is always a huge risk, but with effective user research and testing, product leaders can gain valuable insights from end users to reduce risk from the outset and build a culture of learning from their customers. We recently held a virtual event titled ‘From Idea to Launch: How startups succeed with UserTesting’ and we were joined by product and startup experts, including Arielle Kilroy and Justin Berkovi, to get their top tips for ensuring success.
In this article, Andrew White, Partner and UK & European patent attorney at intellectual property firm, Mathys & Squire discusses how building a strong Intellectual Property (IP) portfolio puts you in a better position to secure business investment when you need it and why linking your IP strategy to your business goals – including investment plans – is crucial for making it all come together effortlessly.












