Veena Giridhar Gopal

Veena is one of the two founders of salesBeat. salesBeat is a newly launched AI driven app that models consumer buying behaviour and makes predictive recommendations of optimal stock levels of Fast Moving Consumer Goods (FMCG) brands to FMCG salespeople who sell into supermarkets, eliminating out of stocks in store.  Veena has more than 20 years in the industry, consulting for and working in companies like PepsiCo and Diageo before she started salesBeat.

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supply challenges hit the FMCG Sector in 2022: How can AI help turn the tide?

When mandatory self-isolation periods ended in the UK, in February 2022, it was hoped that we would be able to work on restoring the economy. But since then, the consequences of Brexit, the war in Ukraine and global supply chain/logistics issues have significantly impacted inflation and hampered economic recovery.

How changes in consumer preferences and buying behaviour have caused more stock outs in 2021

More than a year after COVID fuelled stockpiling of necessities and grocery staples, we still see empty supermarket shelves. Many assume this is because of an increased focus on online sales by the large grocers, especially in the US.