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But Anna, how do I build a business pitch? I get asked a lot. Unfortunately, there is no magic formula for building a good pitch. I learned it by trial and (a lot) of error. I’ll give you an example.
We face a forever-altered landscape of communication and commerce. As a native of Ukraine, I have survived difficult times. As an entrepreneur, I have kept my company alive in the face of war and revolution. And, though the details and depth of our situations differ from day to day and person to person, these steps can offer a port in any storm.
Richard McCall, CEO of Armalytix, believes that despite the post COVID-19 road to recovery, Britain’s army of small businesses face an extremely uncertain six months as the implications of tax deferrals, loans and uncertain growth combine. Richard argues access to up-to-date financial information, made easier by Open Banking will help these businesses maximise the potential upside of the recovery.
Starting and growing a business also means getting a team of people together to grow and work with you and support you. But that’s not always easy. Sometimes it takes a few tries to get that perfect match (new business idea: a LinkedIn and Tinder hybrid!) and you have to make tough decisions on who you want on your team.
You’d think that a pizza company wouldn’t be a poster child for digital transformation, but that’s exactly what Domino’s Pizza is – one of the first to debut an app that lets you order through your smartwatch or Tweet and track your order on your mobile device.
Many things in businesses are reliant upon achieving the right balance. Sometimes this balance can be easy to achieve and other times it can be much more difficult to obtain. Sometimes it is a statutory requirement and other times it is more of a yin and yang thing that improves the business in many different ways. But all are important.
Recruitment remains a significant challenge for scaling a business. Like any other business skill, recruitment takes understanding and experience to get right, but the hiring process can be lengthy – anything from about 19 hours for design/creative roles to 30 for IT posts. Get it wrong and it all adds up to a colossal waste of time.
As the country slowly emerges from COVID restrictions, one of the lasting impacts of the pandemic is the mental health crisis it has left behind. For businesses to bounce back, employee wellbeing must become a commercial priority.
Buying British has been a trend that seems to go in and out of vogue every 10-15 years. The label ‘British Made’ was once a mark of quality and respected the world over. Items made from British steel were the pinnacle of reliability while, until the BSE crisis, British meat was regarded as the highest quality.
Vaccination against coronavirus began in many countries worldwide, which means that humanity will soon return to everyday life, including working life. Employees and employers can safely return to their offices. Let’s talk about how to do it right.
You might think the phrase ‘harvesting data’ sounds a little bit X Files, but for most businesses compiling large amounts of customer or stakeholder data is far from an alien concept. And yet only 20% of organisations currently believe they are GDPR compliant.
A new business takes a lot of courage, and this holds even for small businesses. Entrepreneurs must exercise their proficiency on different levels – from legal to finances, from marketing to sales, there is a lot to take in before taking off.
If you’re wondering how to make the best success of your startup in the first year, I’m here to share 18 top tips with you. These insights are all gained from interviewing the first aid startup Cube Group-Services Ltd when we collaborated on a blog earlier this year.
As lockdown guidelines continue to ease and normality resumes, creatives and freelancers are likely to be seeing their cash flow patterns change and invoices starting to come in and out again as workloads increase.
In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA states that PR is “all about the way organisations communicate with the public, promote themselves, and build positive reputation and public image”.
The insurance industry is ripe for disruption. For consumers, shopping for fair insurance coverage is complicated, and plans are often expensive. For insurers, measuring risk in potential customers isn’t always straightforward, and determining fault or the extent of damage in an incident is often challenging.
Sit tight and read keenly as this small piece might change the way you do things in your business. Right, a startup is no less a business than a factory or a shop. And putting processes and procedures in place is a very best practice and my kind advice to you.
The pandemic has forced businesses, CEOs, and humans in general, to reconsider what is important to them, how they want to spend their time, and what they want to do in the future. In fact, my firm’s 2021 CEO Purpose Report, conducted amidst the COVID-19 pandemic shows that 79% of CEOs surveyed said the pandemic has had an impact on the way they run their business.
COVID has meant that many medical procedures and operations across the globe have been delayed or cancelled. The issue is likely to continue for some time, so employers with staff overseas need to consider the options for supporting health and wellbeing.
Creating a great startup marketing strategy doesn’t have to be stressful. You can use solid frameworks and marketing principles to start successfully. It just helps to hear those recommendations from someone that’s had the experience before you stumble through trying to discover the best approach yourself. The ideas in this article will help you get started.
