Features
Some very interesting statistics were released this week relating to trade over the past twelve months. What was so interesting about these two particular sets of statistics is that both of them were unique to looking backwards from spring 2021, and this period will be studied in schools and universities for many years to come.
Since AWS Lambda first launched in 2014, serverless computing has exploded. Adoption is high, and Amazon, Microsoft and Google all now offer serverless capabilities. As is so often the case, entrepreneurs have reacted fast, and created an ecosystem of startups that support the continuing growth of the serverless industry.
Nearly a year on since the onset of COVID-19, many companies have realised their staff are able to (almost) work as effectively remotely, as they did in an office. For tech companies and their investors, the transition to remote working was relatively seamless, as the culture and infrastructure needed to succeed was already in place. It has, however, prompted many startups to reconsider whether they need an office at all, and whether high rents in cities like New York, London, and San Francisco can be justified.
Do you want to create a new business venture? Do you have a business idea but don’t know where to start? Have you started your business without a plan? It is time to create a business plan! A business plan is like a travel itinerary, you need to plan your trip before travelling: Where you will go? How to reach there? How much will you spend? Where will you stay? What will you do (activities)? Which places will you visit?
2020 flipped everyone’s plans for the year upside down, with no corner of the world left untouched. In this state of complete disarray, the primary business challenge for many was to keep customers happy while rapidly shifting staff to remote working. With this now mastered for most businesses and homeworking being the new norm, the next hurdle for leaders will be getting the balance right between the many conflicting desires of those in their workforce.
Through all the advancements seen over the past century, international trade has been slow to change. For example, Letters of Credit (LCs) continue to be an important trade finance product for global traders, but they rely on paper-based processes, which are fundamentally slow and prone to error. Now, with the need to change how organisations work in a post-COVID world, there is a greater need to improve how trade and trade finance operate
Rosa von Krogh is Head of Insights and Innovation at the North Alliance, one of the largest companies in Scandinavia marrying design, media and e-commerce. She is speaking at the global SHE Conference, alongside guests like Hillary Clinton, Norwegian PM, Erna Solberg and Icelandic PM Katrin Jakobsdottir, from 5-19th March 2021.
Today, the sales funnel is more buyer-focused. It’s no longer about sales professionals and their understanding of products and services, but rather a concentration on buyers and how a business can fulfill their needs. And if you are a business wanting to get more prospects and clients, you need to put enough information about your brand where your targets spend the most time.
The success of your endeavors depends on your approach and perspectives towards things. Ultimately, it is all about how you train your mind to be at the helm of your pursuit. Yes, passion is a lot synonymous with following the heart, but you also need to develop a positive mindset. It is all about the mindsets after all! Positivity, confidence, persistence, and possibilities are all attributes of your mindset. Besides, it is a well-established fact that the prowess of our minds shapes our lives. Being in the right frame of mind is paramount.
Despite the global growth of women-led businesses, funding continues to be a significant challenge. Having gathered multiple data and research, Instant Offices revealed 35% of female business founders still face gender bias when raising their business capital. Female entrepreneurs also receive an average of 5% less funding than their male counterparts.
A few years ago I was sitting in a meeting, working while I waited for it to be my turn to present. The engineer sitting next to me asked me what I was doing – I said that in order to make it home in time before my children’s bath time, I had to work through every single free moment. He replied saying he preferred to not get home until after bath time.
Working at Startups Magazine, we come across some extremely inspiring, empowering and all-round incredible women, but it would be impossible to name them all. As we celebrate International Women’s Day 2021, we wanted to highlight our 20 most influential women of 2020 from our last Women in Tech edition.
Women throughout history continue to make their mark creating innovations and discoveries that impact our lives today. To celebrate International Women’s Day 2021, Miranda Kent, Managing Associate at intellectual property firm, Mathys & Squire, reflects on inspiring female inventors in each decade since 1910 – when the firm was first founded – to demonstrate the significant value that realising new ideas and inventions can bring.






